Books about Procter from Amazon.com

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Price: $17.85 [Notify me when price goes down.]

The first edition of this book achieved considerable success due to its ease of use and practical approach, and to the clear writing style of the authors The preparation of organic compounds is still central to many disciplines, from the most applied to the highly academic and, more tan ever is not limited to chemists. With an emphasis on the most up-to-date techniques commonly used in organic syntheses, this book draws on the extensive experience of the authors and their association with some of the world's mleading laboratories of synthetic organic chemistry. In this new edition, all the figures have been re-drawn to bring them up to the highest possible standard, and the text has been revised to bring it up to date. Written primarily for postgraduate, advanced undergraduate and industrial organic chemists, particularly those involved in pharmaceutical, agrochemical and other areas of fine chemical research, the book is also a source of reference for biochemists, biologists, genetic engineers, material scientists and polymer researchers..
Price: $51.83 [Notify me when price goes down.]

William Randolph Hearst was a figure of Shakespearean proportions, a man of huge ambition, inflexible will, and inexhaustible energy. He revolutionized the newspaper industry in America, becoming the most powerful media mogul the world had ever seen, and in the process earned himself the title of "most hated man in America" on four different occasions.
Now in the second volume of this sweeping biography, Ben Procter gives readers a vivid portrait of the final 40 years of Hearst's life. Drawing on previously unavailable letters and manuscripts, and quoting generously from Hearst's own editorials, Procter covers all aspects of Hearst's career: his journalistic innovations, his impassioned patriotism, his fierce belief in "Government by Newspaper," his frustrated political aspirations, profligate spending and voracious art collecting, the building of his castle at San Simeon, and his tumultuous Hollywood years. The book offers new insight into Hearst's bitter and highly public quarrels with Al Smith (who referred to Hearst papers as "Mudgutter Gazettes") and FDR (whose New Deal Hearst dubbed the "Raw Deal"); his 30-year affair with the actress Marion Davies (and her own affairs with others); his political evolution from a progressive trust-buster and "America first" isolationist to an increasingly conservative and at times hysterical anti-communist. Procter also explores Hearst's ill-considered meeting with Hitler, his attempts to suppress "Citizen Kane," and his relationships with Joseph Kennedy, Charles Lindbergh, Louis B. Meyer, and many other major figures of his time.
As Life magazine noted, Hearst newspapers were a "one-man fireworks display"--sensational, controversial, informative, and always entertaining. In Ben Procter's fascinating biography, Hearst shines forth in all his eccentric and egocentric glory..
Price: $14.99 [Notify me when price goes down.]

The Evolution of a Brand Powerhouse

The candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy parents.

All of these breakthrough "firsts" and a host of others came from the same source: consumer goods giant Procter & Gamble. Rising Tide chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.

Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario were granted unprecedented access to P&G's corporate archives and exclusive interviews with key executives and employees. They describe the introduction and evolution of such household brands as Ivory, Tide, Crest, and Pampers and illustrate how P&G learned to satisfy consumers and compete in markets all over the world. They also recount insightful lessons about product innovation, global expansion, leadership transformation, business reinvention, and brand building.

Compelling and candid, Rising Tide is a fascinating journey through business history and material culture from colonial times through the Industrial Revolution and into the Information Age.

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Price: $1.98 [Notify me when price goes down.]

The latest How to Say It(r) guide demonstrates a simple and effective system for persuasive and successful business writing

Here, in an accessible format, is the Target Outline System for everyone looking to communicate well at work. Using ten simple steps, everyone can approach writing for business with ease. With specific examples, this guide shows how to:

- Determine the proper audience
- Choose the most effective words to convey the bottom line
- Craft polished, persuasive prose
- Apply this knowledge to everything from e-mail to complicated reports.
Price: $0.01 [Notify me when price goes down.]

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.

Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business..
Price: $8.75 [Notify me when price goes down.]

Featuring four entirely new essays as well as new maps, photographs, an appendix, and a comprehensive index, this latest edition of our popular text considers the history of Texas from the pre-Columbian period to the present. A thoughtful balance of sequential and topical chapters, this engaging and affordable book—useful as a reader or a core text—remains a favorite of student readers and instructors alike..
Price: $19.04 [Notify me when price goes down.]

Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse -- strategies for success in business and in life.

As a brand manager, Charles Decker saw P&G wisdom at work from the inside. For this book, he interviewed dozens of ex-"Proctoids," as they call themselves, to incorporate their perspectives on P&G. Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.

Accessible and engaging, WINNING WITH THE P&G 99 offers the time-tested strategies that have kept P&G on top -- practical insights for anyone managing a business, a career, or striving for a personal best..
Price: $43.55 [Notify me when price goes down.]