Books about Product from Amazon.com

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people..
Price: $10.50 [Notify me when price goes down.]

Congratulations, you're expecting a baby! What you may not be expecting is all of the requisite gear you "need" to look after your dear bundle. Fear not. Denise and Alan Fields, authors of Bridal Bargains, are here to tell you what's super and what's silly, and how to find it at the best price. You'll learn all about how (and where) to shop for a crib and dresser (including how to get European styling at reasonable prices), what you need in bedding and what can be skipped (a hint: no baby requires the $200 quilt!), which clothing brands are safest and least expensive, and how to shop for monitors, toys, car seats, strollers, books, videos, and more. The authors have field-tested every major brand (and several of the minor ones), and they provide star ratings and annotations at the end of every chapter. A helpful feature in each chapter called "Wastes of Money" will steer you away from $35 Baby Air Jordans and frilly diaper stackers that match your bedding. If that's not enough, they offer a money-back guarantee: If the book doesn't save you at least $250 in baby expenses, they'll refund the price of the book. Well researched and written in a witty and comfortable tone, Baby Bargains should be required reading for every safety- and money-conscious parent-to-be. --Rebecca A. Staffel.
Price: $9.48 [Notify me when price goes down.]

A breakthrough approach that offers hope to exhausted parents looking for gentle ways to help their baby sleep without the heart-wrenching tears. Until now the only two ways to deal with sleepless nights were to let your baby cry herself to sleep or to become a sleep-deprived martyr and tough it out from dusk until dawn. The No-Cry Sleep Solution will show you how it is entirely possible and within your grasp to help your baby fall asleep peacefully--and stay asleep all night long..
Price: $7.71 [Notify me when price goes down.]

Made with the Best Quality Material with your child in mind.. Top Quality Children's Item..
Price: $2.66 [Notify me when price goes down.]

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future..
Price: $15.66 [Notify me when price goes down.]

Made with the Best Quality Material with your child in mind.. Top Quality Children's Item..
Price: $10.18 [Notify me when price goes down.]

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine

“An often startling tour of new cultural terrain.” — Laura Miller, Salon

“Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. … [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum…” — Publisher’s Weekly (starred review)

Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.
In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.

Walker explores this changing cultural landscape–including a practice he calls “murketing,” blending the terms murky and marketing–by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.

Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy–and vice versa.


Praise for Buying In
“Walker … makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. … [He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. … Convincing.” — Jay Dixit, The Washington Post

“Walker lays out his theory in well-written, entertaining detail.” — Seth Stevenson, Slate

“Buying In delves into the attitudes of the global consumer in the age of plenty, and, well, we aren’t too pretty. Walker carries the reader on a frenetically paced tour of senseless consumption spanning from Viking ranges to custom high-tops.”— Robert Blinn, Core77

“Rob Walker is one smart shopper.” — Jen Trolio, ReadyMade

“The most trenchant psychoanalyst of our consumer selves is Rob Walker. This is a fresh and fascinating exploration of the places where material culture and identity intersect.”
–Michael Pollan, author of In Defense of Food

“This book has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young people freely and willingly co-opt the brands, and most companies are clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read.”
–Po Bronson, author of What Should I Do with My Life?

“Rob Walker is a gift. He shows that in our shattered, scattered world, powerful brands are existential, insinuating themselves into the human questions ‘What am I about?’ and ‘How do I connect?’ His insight that brand influence is becoming both more pervasive and more hidden–that we are not so self-defined as we like to think–should make us disturbed, and vigilant.”
–Jim Collins, author of Good to Great

“Rob Walker is a terrific writer who understands both human nature and the business world. His book is highly entertaining, but it’s also a deeply thoughtful look at the ways in which marketing meets the modern psyche.”
–Bethany McLean, editor at large, Fortune, and co-author of The Smartest Guys in the Room

“Are we living in an era of YouTube-empowered, brand-rejecting consumers? Rob Walker has the surprising answers, and you won’t want to miss this joyride through the front lines of consumer culture. A marketing must-read.”
–Chip Heath and Dan Heath, authors of Made to Stick

“Rob Walker brilliantly deconstructs the religion of consumption. Love his column, couldn’t put his book down.”
–Paco Underhill, author of Why We Buy.
Price: $14.00 [Notify me when price goes down.]

Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3..
Price: $24.68 [Notify me when price goes down.]

Made with the Best Quality Material with your child in mind.. Top Quality Children's Item..
Price: $2.00 [Notify me when price goes down.]