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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types..
Price: $19.77
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The Frugal Book Promoter: How To Do What Your Publisher Won't
Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality..
Price: $11.09
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Veeck--As In Wreck: The Autobiography of Bill Veeck
Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the history of baseball and tales of players and owners, including some of the most entertaining stories in all of sports literature. .
Price: $11.61
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Pain and Passion: The History of Stampede Wrestling
Established in the 1940s by the legendary Stu Hart, Stampede Wrestling was a founding wrestling company that was highly influential This dramatic account follows Stampede’s blood-on-the-mat saga of more than 50 years, from its grassroots beginnings in Calgary to its rise and bitter fall. Despite hosting some of the biggest names in the sport and developing many modern day wrestling staples, such as ladder matches, the emergence in the 1980s of the wildly popular WWE ultimately doomed the Stampede league to closure. The Hart family crumbled along with the league, with son Owen dying in the ring and other members torn apart by begrudging feuds and internal strife. Full of violence, sex, and drugs, this is a gripping tale of the birth of professional wrestling. .
Price: $12.29
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Cleveland Rock & Roll Memories: True and Tall Tales of the Glory Days, Told by Musicians, DJs, Promoters, and Fans Who Made the Scene in the '60s, '70s, and '80s
Music fans who grew up with Rock and Roll in Cleveland remember a golden age. We were young, so was the music, and the sense of freedom and excitement the Rock and Roll scene delivered was electric There were so many great clubs, like the Agora, where every big band seemed to break in the 1970s. The trendsetting radio stations, from A.M.'s WIXY 1260 to F.M.'s groundbreaking "Home of the Buzzard", WMMS. And all those memorable shows. The free Coffee Break Concerts--remember Springsteen just when he hit it big? The gigantic World Series of Rock. Nights on the lawn at Blossom (including local favorites the Michael Stanley Band and their record-setting sellout streak). This book collects the favorite memories of Clevelanders who made the scene: fans, musicians, DJs, reporters, club owners, and more. Includes rare photographs and other memorabilia such as concert posters, bumper stickers, pins, and ticket stubs..
Price: $12.69
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The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition (Dream Job)
This is the third edition of the top selling text on sports media and marketing It has been adopted by over 150 colleges, universities and professional sports organizations. It;s 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. The new edition has been acclaimed by PR WEEK magazine as the best in the industry..
Price: $18.98
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Walter Gropius, 1883-1969: The Promoter of a New Form (Taschen Basic Architecture)
Born and educated in Germany, Walter Gropius (1883-1969) belongs to the select group of architects that massively influenced the international development of modern architecture. As the founding director of the Bauhaus, Gropius made inestimable contributions to his field, to the point that knowing his work is crucial to understanding Modernism. His early buildings, such Fagus Boot-Last Factory and the Bauhaus Building in Dessau, with their use of glass and industrial features, are still indispensable points of reference. After his emigration to the United States, he influenced the education of architects there and became, along with Mies van der Rohe, a leading proponent of the International Style..
Price: $5.64
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To Wed A Texan
He's A Lover.Fast-talking promoter Cash McCalley will be set for life if he can set up a prize fight in Dallas, Texas - should be a cinch, considering how Texan men appreciate a good brawl. What Cash doesn't count on is Texan women, one trouble-stirring widow in particular First, she took over half his hotel suite, and now she's leading the charge against his fight scheme! Still, Mrs. Purdy mightn't be half bad if she'd loosen that librarian's bun and listen to reason - and Cash wouldn't half mind seducing her into sweet surrender...She's A Fighter.Bonnie O'Neal Schwartz Purdy has met characters like Cash McCalley before - she even made the colossal mistake of marrying one. Now, as president of the Lone Star Ladies for Decency and Decorum, Bonnie is out to do some good in the world, and striking down Cash's plan to profit from senseless violence will be her first order of business. Cash may think he can charm her into submission, but the man has no idea with whom he's dealing...Now The Gloves Are Off...Dallas has seen some fireworks in its time, but when the prim Mrs. P. goes up against a gambler who always wins with the ladies, it's time to take cover - and enjoy the show....
Price: $1.65
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The Leather Contest Guide: A Handbook for Promoters, Contestants, Judges and Titleholders
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