Books about Ramaswamy from Amazon.com



The Future of Competition: Co-Creating Unique Value with Customers

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. This book is about the emerging "next practices" in value creation.

Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital-a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value. This is the future of competition.


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Price: $0.63 [Notify me when price goes down.]



The Washington Manual® of Oncology: Department of Medicine, Division of Oncology, Washington University School of Medicine, St. Louis, MO (Spiral Manual Series)
The Washington Manual(R) of Oncology, Second Edition presents the latest, most authoritative cancer management recommendations in the famous fast-access Washington Manual(R) outline format. This edition has been reorganized into three major sections: principles of oncology, site-specific diseases, and supportive therapy. New chapters cover being an oncologist; principles of cytotoxic therapy; principles of molecularly targeted therapy; principles of clinical research; basics of molecular oncogenesis; pharmacogenomics; molecular diagnostics; cancer and thrombosis; management of complications of chemotherapy; and transfusion medicine. New appendices cover body surface area, dose adjustments of chemotherapy agents in renal and hepatic failure, and online resources for oncologists. The Washington Manual(R) is a registered mark belonging to Washington University in St. Louis to which international legal protection applies. The mark is used in this publication by LWW under license from Washington University.
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Price: $31.59 [Notify me when price goes down.]


Harvard Business Review on Customer Relationship Management
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service..
Price: $3.51 [Notify me when price goes down.]


Role-Based Access Control, Second Edition
Role-based access control (RBAC) is a security mechanism that has gained wide acceptance in the field because it can greatly lower the cost and complexity of securing large networked and Web-based systems. Written by leading experts, this newly revised edition of the Artech House bestseller, Role-Based Access Control, offers practitioners the very latest details on this popular network security model.

The second edition provides more comprehensive and updated coverage of access control models, new RBAC standards, new case studies and discussions on role engineering and the design of role-based systems. This authoritative book offers professionals an in-depth understanding of role hierarchies and role engineering that are so crucial to ensuring total access control with RBAC. The book guides security administrators through the various RBAC products available on the market and along the migration path to implementing RBAC. This unique resource also covers the RBAC standard proposed by the National Institute of Standards and Technology..
Price: $80.40 [Notify me when price goes down.]



Analysis, Design, and Construction of Steel Space Frames
Space frames provide a lightweight solution to the problem of creating large span enclosures free from obstructions They are employed in many major construction projects across the world, as documented in this authoritatively written volume. This is the first in-depth book to present all instances and applications of space frames in various engineering schemes. It uses case studies and numerous illustrations to examine steel space frames from their design to their structural engineering performance. Analysis, Design and Construction of Steel Space Frames will be of particular use to practitioners through its use of various leading design codes, including the Eurocodes. Boasting an international authorship with wide experience in the research, development and manufacture of space frames, this book also draws contributions from leading practitioners and academics specializing in this area from across the globe. Contents include: Introduction to Space Frames; Structural Design of Space Frame Components; Preliminary Design; Double-Layer Flat Space Frames; Time- and Labor-Saving Aids for Pre-and Post-Processing Tasks; Space Trusses for Long Spans; Braced Barrel Vaults; Braced Domes; Optimization Techniques; and Stability Checks..
Price: $178.99 [Notify me when price goes down.]


Global Strategy: Creating and Sustaining Advantage across Borders (Strategic Management)
There are few industries, if any untouched by global competitive forces. Firms and countries long accustomed to dominance in their respective international markets must now reckon with aggressive and innovative competitors from all corners of the world. As the cross-border flow of people, knowledge, ideas, products, services and management practices accelerates, the notion of home-based advantage is becoming weaker. Unlike their domestic counterparts, firms competing across borders must deal with differences in political, legal, financial, cultural, governance and macroeconomic contexts. These contextual differences shape competition in international strategy and make the study of international strategy more than just a simple extension of classic strategic analysis. Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management and ethical issues in international business. Much as been written about the relevance of global, regional and domestic strategies to counter competition from overseas and as a means to enter foreign markets. However, lobal Strategy takes a broader view, organizing itself around a set of strategic management issues that arise specifically because a firm is international. While there is obviously some overlap between domestic strategic management and global strategic management, it is Inkpen and Ramaswamy's contention that the differences between domestic and global strategy warrant specific attention. By integrating academic research with practical examples and case studies, they inform students and managers of global business about a diverse set of important strategic issues..
Price: $19.62 [Notify me when price goes down.]


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