Books about Rappaport from Amazon.com

Praise for The Online Advertising Playbook

"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."
—Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks

"The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty."
—Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company

"To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change."
—Ted McConnell, Interactive Innovation Director, Procter & Gamble

"The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets."
—Van Riley, Vice President of Research, AOL

"The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning."
—Rod DeVar, Manager, Advertising and Promotion, United States Postal Service

"Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results."
—Chris Theodoros, Director of Industry Relations, Google

"A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati."
—Mike Donahue, Executive Vice President, American Association of Advertising Agencies

"This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course."
—Henry Assael, Professor of Marketing, Stern School of Business, New York University.
Price: $16.49 [Notify me when price goes down.]

Teacher Josh Rappaport gives Algebra 1 new life with his lively, user-friendly text and illustrations by award-winning artist Sally Blakemore This study guide meets the Curriculum and Evaluation Standards for School Mathematics developed by the National Council of Teachers of Mathematics..
Price: $8.98 [Notify me when price goes down.]

Almost every day the papers report another merger, buyout, or joint venture It's difficult enough to keep track of who owns which company, but it's even more difficult to know if your own company should join in the game. From valuation to integration, this collection helps managers think through what such a strategic move would mean for their organizations.

The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

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Price: $2.50 [Notify me when price goes down.]

Expectations Investing is well worth picking up.

-Financial Executive

Expectations Investing offers a fundamentally new alternative for identifying value-price gaps, built around a deceptively simple and obvious tool: a company's stock price. The authors walk readers step-by-step through their breakthrough method, revealing how portfolio managers, security analysts, investment advisors, and individual investors can more accurately evaluate established and "new economy" stocks alike-and translate shareholder value from theory to reality.
AUTHORBIO: Alfred Rappaport directs Shareholder Value Research for L.E.K. Consulting and is a Professor Emeritus at Northwestern's Kellogg School. Michael J. Mauboussin is Credit Suisse First Boston's Chief U.S. Investment Strategist and an adjunct professor at Columbia University.
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Price: $10.40 [Notify me when price goes down.]

In this elegant pictorial biography of Martin Luther King Jr., author Doreen Rappaport combines her spare, lyrical text with King's own words for an effective, age-appropriate portrayal of one of the world's greatest civil rights leaders. From King's youth, when he looked up to his preacher father and vowed one day to "get big words, too," to his death at a garbage workers' strike ("On his second day there, he was shot. He died."), Rappaport imbues the story with reverence.

Acclaimed artist Bryan Collier depicts his subject with stunning watercolor and collage illustrations, balancing glorious recreations of stained glass windows with some of the more somber images of peace marchers and the famous bus that pitched Rosa Parks into the civil rights movement. A brief chronology and bibliography provide additional resources for readers. Here is an exquisite tribute to a world hero. (Ages 4 and older) --Emilie Coulter.
Price: $2.00 [Notify me when price goes down.]

Live Long Live Rich is the first guide for people who want to know how to invest to create retirement income. Retirement is a new chapter in your life and should be a time free from worry. Live Long Live Rich provides the tools and practical advice you'll need to enjoy this time of your life like no other. Every word of this book was written with that in mind.

For 20 years H Craig Rappaport has been helping individuals with retirement income planning. Rappaport is a graduate of Northeastern University with a degree in Finance and an Accredited Wealth Management Advisor from the University of Pennsylvania, Wharton School. He is a Financial Planning Specialist, A Guided Portfolio Manager, and a National Football League Players Association Advisor.

Specializing in retirement, Rappaport has appeared in the Wall Street Journal, Fox News, CNN Headline News, The Dow Jones News Service as well as many television shows, magazines and newspapers. He has created the Rappaport Retirement Index with guidance from the U.S. Bureau of Labor and Statistics for use as a guide to income planning. Rappaport's unique ability to explain complex investments in simple, easy to understand terms has kept the media coming back time and time again and is why he has written Live Long Live Rich, which is quickly becoming the investors' "Income Bible".

The included software has received numerous awards; PC World and Readers Digest included it in their list of "Best Retirement Planning Software" Family PC Magazine calls it "a top notch product" Bloomberg Personal Finance says it's an "easy to use retirement planner" Barrons refers to it as "a good simple tool" Life Insurance Magazine describes it as "fast and intuitive - Retirement Planner is a snap to use and may represent the leading edge in a new kind of illustrative software. The user will get everything right away.".
Price: $17.95 [Notify me when price goes down.]