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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing..
Price: $9.10
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Halo, Books 1-3 (The Flood; First Strike; The Fall of Reach)
The official novels of the award-winning Xbox game! This set contains The Fall of Reach, First Strike, and The Flood -- the complete chronicles of the bloody Human-Covenant War on Halo. The Fall of ReachAs the bloody Human-Covenant War rages on Halo, the fate of humankind may rest with one warrior, the lone SPARTAN survivor of another legendary battle . . . the desperate, take-no-prisoners struggle that led humanity to Halo--the fall of the planet Reach. Now, brought to life for the first time, here is the full story of that glorious, doomed conflict. First Strike
The Human-Covenant war rages on as the alien juggernaut sweeps inexorably toward its final goal: destruction of all human life! The FloodThe Human-Covenant War, a desperate struggle for humankind’s very survival, has reached its boiling point on the mysterious, ring world called Halo. But the fierce Covenant warriors, the mightiest alien military force known, are not the only peril lying in wait. Bungie, Halo, Xbox, and the Xbox Logos are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Used under license. (c) 2001-2003 Microsoft Corporation. All Rights Reserved.
Price: $14.72
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Evolve Reach Testing and Remediation Comprehensive Review for the NCLEX-RN® Examination (Evolve Reach Testing & Remediation Comprehensive Review)
The EVOLVE REACH Testing and Remediation COMPREHENSIVE REVIEW FOR THE NCLEX-RN® EXAM is the answer to your study needs with remediation content for weaknesses identified through curriculum testing, preparation for the nursing school exit exam, and review and preparation for the NCLEX-RN licensure exam. The review is written in an easy-to-read outline format with chapters broken down by clinical areas and concepts emphasized on the NCLEX-RN exam. Plus, the companion StudyWare CD offers practice tests with over 500 questions in the same electronic testing format you will experience on your nursing school exit exam and on the NCLEX-RN exam. - HESI HINT boxes highlight important clinical information and concepts commonly tested on the NCLEX-RN exam.
- Chapters organized by clinical area make this an easy reference.
- Chapter review and critical thinking questions ensure you have mastered each chapter before you move to the next.
- Featured pharmacology tables pinpoint areas emphasized on the NCLEX exam to help prepare you for the test.
- Additional illustrations enhance important clinical concepts and bring the content to life.
- Expanded index allows for easy reference for quick review.
- Consistent chapter organization and format improves content flow and readability, making it easy to study and remember key concepts.
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Price: $48.89
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Until We Reach Home
Life in Sweden seems like an endless winter for three sisters after their mother's death and father's suicide Elin feels the weight of responsibility for her sisters' welfare, and when circumstances become unbearable, she writes to her relatives in Chicago, pleading for help. Joining sixteen million other immigrants who left their homelands for America between 1890 and 1920, Elin, Kirsten, and Sofia begin the long, difficult journey. Enduring the ocean voyage in steerage and detention on Ellis Island, their story is Americas story. And in a journey fraught with hardships, each woman will come to understand her secret longings and the meaning of home..
Price: $8.59
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Elite Forces Manual of Mental and Physical Endurance: How to Reach Your Physical and Mental Peak
The Elite Forces Manual of Mental and Physical Endurance shows how the world's most advanced soldiers stretch themselves mentally and physically, giving the reader the opportunity to train as they do in easy-to-follow steps. A detailed examination of what it takes to become as fit as a special forces soldier, the book takes a holistic view of the body and mind, showing readers how to build up endurance over a matter of weeks and how quality of life will benefit in the process. The 150 illustrations throughout the book make it perfect for both serious students of physical fitness and martial arts and armchair military enthusiasts. Whether competing in unarmed combat sports, running a marathon, or just looking to get ahead, the Elite Forces Manual contains helpful and practical advice for attaining the absolute peak of mental and physical fitness. .
Price: $10.31
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Evolve Reach Testing and Remediation Admission Assessment Exam Review
With content review and over 450 sample test questions, this study guide helps you prepare for the Evolve Reach Testing and Remediation Admission Assessment Exam. It includes detailed coverage of each of the subject areas on the exam: math, English, and basic sciences. Topics are simplified with step-by-step explanations, vocabulary, and practice problems with rationales. - HESI Hints highlight important concepts and test-taking suggestions.
- Review questions help you assess your understanding.
- Chapter introductions emphasize the most important content.
- Representative exam questions familiarize you with the subject areas and testing format.
- Coverage includes material tested on each of the exam's three versions - RN, PN, and health professions.
- A new introduction explains the Admission Assessment Exam, with information about each of the subject areas tested.
- A Physics chapter provides preparation for a subject area that may be offered on your Admission Assessment Exam.
- An expanded math chapter includes a new discussion of military time, word problems, and more practice questions.
- Practice Tests on Math, Reading Comprehension, Vocabulary and Grammar, Science, and Physics provide over 240 additional questions for exam preparation.
- An index provides a reference to all topics.
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Price: $26.95
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Smart but Scattered: The Revolutionary "Executive Skills" Approach to Helping Kids Reach Their Potential
Scientists who study child development have recently found that kids who are "smart but scattered" lack or lag behind in crucial executive skills—the core, brain-based habits of mind required to “execute” tasks like getting organized, staying focused, and controlling emotions. Drawing on this revolutionary discovery, school psychologist Peg Dawson and neuropsychologist Richard Guare have developed an innovative program that parents and teachers can use to strengthen kids’ abilities to plan ahead, be efficient, follow through, and get things done. Smart but Scattered provides ways to assess children’s strengths and weaknesses and offers guidance on day-to-day issues like following instructions in the classroom, doing homework, completing chores, reducing performance anxiety, and staying cool under pressure. Small steps add up to big improvements, enabling these kids to build the skills they need to live up to their full potential. More than 40 reproducibles are included. .
Price: $10.85
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How To Reach And Teach Children with ADD/ADHD: Practical Techniques, Strategies, and Interventions
Sandra Rief offers myriad real-life case studies, interviews, and student intervention plans for children with ADD/ADHD. In addition, the book contains best teaching practices and countless strategies for enhancing classroom performance for all types of students. This invaluable resource offers proven suggestions for: - Engaging students' attention and active participation
- Keeping students on-task and productive
- Preventing and managing behavioral problems in the classroom
- Differentiating instruction and addressing students' diverse learning styles
- Building a partnership with parents
- and much more.
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Price: $18.90
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The Smartest Investment Book You'll Ever Read: The Simple, Stress-Free Way to Reach Your Investment Goals
Achieve financial security in 90 minutes or less. Daniel Solin cuts through financial propaganda to show readers exactly how assets should be invested, using trusted, brand name fund managers like Fidelity and Vanguard. Solin's easy-to-follow plan allows investors to create and monitor their portfolios in 90 minutes or less a year, explaining how to assess risk and how to allocate assets to maximize returns and minimize volatility. Readers will also learn how to avoid the biggest mistakes investors make, from buying into media hype to giving their hard earned cash to hyperactive brokers and investment advisors..
Price: $2.22
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The Extended Phenotype: The Long Reach of the Gene (Popular Science)
This is a revised edition with a new afterword by Daniel Dennett. The Extended Phenotype carries on from where The Selfish Gene takes off. It is a fascinating look at the evolution of life and natural selection. Dawkins's theory is that individual organisms are replicators that have extended phenotypic effects on society and the world at large, thus our genes have the ability to manipulate other individuals. A worldwide bestseller, this book has become a classic in popular science writing..
Price: $9.33
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