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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing..
Price: $13.49
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Sundays at Tiffany's
As a little girl, Jane has no one. Her mother, the powerful head of a Broadway theater company, has no time for her. She does have one friend-a handsome, comforting, funny man named Michael-but only she can see him. Years later, Jane is in her thirties and just as alone as ever. Then she meets Michael again-as handsome, smart and perfect as she remembers him to be. But not even Michael knows the reason they've really been reunited. SUNDAYS AT TIFFANY'S is a love story with an irresistible twist, a novel about the child inside all of us-and the boundary-crossing power of love..
Price: $3.74
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Nothing to Lose (Jack Reacher Novels)
Two lonely towns in Colorado: Hope and Despair Between them, twelve miles of empty road. Jack Reacher never turns back. It's not in his nature. All he wants is a cup of coffee. What he gets is big trouble So in Lee Child’s electrifying new novel, Reacher—a man with no fear, no illusions, and nothing to lose—goes to war against a town that not only wants him gone, it wants him dead. It wasn’t the welcome Reacher expected. He was just passing through, minding his own business. But within minutes of his arrival a deputy is in the hospital and Reacher is back in Hope, setting up a base of operations against Despair, where a huge, seething walled-off industrial site does something nobody is supposed to see . . . where a small plane takes off every night and returns seven hours later . . . where a garrison of well-trained and well-armed military cops—the kind of soldiers Reacher once commanded—waits and watches . . . where above all two young men have disappeared and two frightened young women wait and hope for their return. Joining forces with a beautiful cop who runs Hope with a cool hand, Reacher goes up against Despair—against the deputies who try to break him and the rich man who tries to scare him—and starts to crack open the secrets, starts to expose the terrifying connection to a distant war that’s killing Americans by the thousand. Now, between a town and the man who owns it, between Reacher and his conscience, something has to give. And Reacher never gives an inch..
Price: $8.49
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Blood Brothers (Sign of Seven Trilogy, Book 1)
In the town of Hawkins Hollow, it's called The Seven. Every seven years, on the seventh day of the seventh month, strange things happen. It began when three young boys-Caleb, Fox, and Gage-went on a camping trip to The Pagan Stone. And twenty-one years later, it will end in a showdown between evil and the boys who have become men-and the women who love them..
Price: $1.59
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The Final Warning (Maximum Ride, Book 4)
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The Dark Knight: Featuring Production Art and Full Shooting Script
Critically acclaimed director Christopher Nolan follows up his blockbuster film Batman Begins with the highly anticipated The Dark Knight. Batman Begins was a successful re-boot of the popular Batman franchise, and The Dark Knight sequel takes the fresh perspective further, developing the highly anticipated, raw cat-and-mouse game between our superhero Batman and his twisted arch-nemesis The Joker. Celebrated stars include Christian Bale, Michael Caine, Morgan Freeman, and Gary Oldman, returning as Batman, Alfred, Lucius Fox, and Lieutenant Gordon, respectively; and new additions Heath Ledger as The Joker, as well as Maggie Gyllenhaal, and Aaron Eckhart. The Art of the Dark Knight is the ultimate companion book to the movie, showcasing production ephemera including storyboard art, character sketches, Nolan’s original shooting script, still photos, and even personal behind-the-scenes material created by the Nolans and Crowley during the movie. The Art of the Dark Knight is certain to appeal to diehard and new fans alike..
Price: $21.83
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On the Prowl
These all-new paranormal romances from today's hottest authors feature a female werewolf who comes into her own; a Lord who crosses paths with a fiery mage; a mixed-blood Child of the Moon who faces an uncertain future; and a woman whose sixth sense proves to be a dangerous talent..
Price: $4.12
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Into the Fire (Troubleshooters, Book 13)
Suspense doesn’t burn any brighter and desire doesn’t run any deeper than when Suzanne Brockmann takes the helm, opens the throttle, and takes readers along for a breathless ride as she breaks the thrill barrier–again and again. With Into the Fire, Brockmann lights the fuse on her most explosive story yet. Vinh Murphy–ex-Marine and onetime operative for the elite security firm Troubleshooters Incorporated–has been MIA ever since his wife, Angelina, was caught in a crossfire and killed during what should have been a routine bodyguard assignment. Overcome with grief, Murphy blames the neo-Nazi group known as the Freedom Network for her death. Now, years later, Freedom Network leader Tim Ebersole has been murdered–and the FBI suspects Murphy may have pulled the trigger. To prevent further bloodshed, Murphy’s friends at Troubleshooters scramble to find him and convince him to surrender peacefully. Murphy himself can’t be sure what he did or didn’t do during the years he spent mourning and lost in an alcohol-induced fog. He does know he occasionally sought solace from Hannah Whitfield, a former police officer and the very friend who’d introduced him to his beloved late wife. But Hannah, still grappling with the deafness that resulted from an injury sustained while on duty, was fighting her own battles. For years Hannah had feelings for Murphy, and one painful night their suffering brought them together in a way neither expected–and both regretted. Murphy is ready to rejoin the living. As always, he finds himself knocking on Hannah’s door, and as always, his longtime friend welcomes him back into her home. Yet even as Murphy slowly rebuilds his splintered life, he continues to fight his growing feelings for Hannah. Then he learns of Ebersole’s murder and comes to believe that the Freedom Network has targeted him–and Hannah–to avenge their leader’s death to violence. Now Murphy must face the terrifying prospect of losing another woman he loves. As the Troubleshooters desperately search for him, Murphy races toward a deadly confrontation with the Freedom Network and ultimate choice: surrender his life in hopes that Hannah will be spared, or risk everything to salvage whatever future they may have together..
Price: $10.05
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Undead and Unworthy (Queen Betsy, Book 7)
Seventh in the hilarious New York Times bestselling series featuring Vampire Queen Betsy Taylornow with a hot new look. The series New York Times bestselling author Christine Feehan calls DELIGH TFUL, Wicked Fun is looking hotter than ever
No one does humorous romantic fantasy better than the incomparable MaryJanice Davidson ( The Best Reviews), and nobody reigns over the undead with more savvy than her heroine Betsy Taylor, back to rule the nights as Vampire Queenand survive the days as a new suburban bride. But its not all marital bliss. Betsys husband, Sinclair, has been perusing The Book of the Dead, Betsys being hounded by a ghost whos even more insufferable in death than in life, and a pack of formerly feral vampires has decided to pay an unwelcome visit
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Price: $13.71
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Embrace the Night (Cassandra Palmer Series, Book 3)
Cassandra Palmer may be the world's chief clairvoyant, but she's still magically bound to a master vampire. Only an ancient book called the Codex Merlini possesses the incantation to free Cassie-but harnessing its limitless power could endanger the world....
Price: $3.98
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