Books about Relevance from Amazon.com



Jesus: Uncovering the Life, Teachings, and Relevance of a Religious Revolutionary

From top Jesus expert Marcus Borg, a completely updated and revised version of his vision of Jesus—as charismatic healer, sage, and prophet, a man living in the power of the spirit and dedicated to radical social change.

Fully revised and updated, this is Borg's major book on the historial Jesus. He shows how the Gospel portraits of Jesus, historically seen, make sense. Borg takes into account all the recent developments in historical Jesus scholarship, as well as new theories on who Jesus was and how the Gospels reflect that.

The original version of this book was published well before popular fascination with the historical Jesus. Now this new version takes advantage of all the research that has gone on since the 80s. The revisions establish it as Borg's big but popular book on Jesus.

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Price: $8.52 [Notify me when price goes down.]


Woelfel's Dental Anatomy: Its Relevance to Dentistry (Point (Lippincott Williams & Wilkins))
A core anatomy textbook for dentistry, dental hygiene, and dental assisting students, Woelfel's Dental Anatomy provides in-depth coverage of tooth structure, tooth function, morphology, anatomy, and terminology Revised for greater readability, this Seventh Edition includes more material on the clinical application of tooth morphology and features 690 illustrations, twice as many as the previous edition. Content includes an updated operative dentistry chapter, a new section on sketching teeth in occlusion, and a chart on geometric tooth shapes covered on the National Board Examination for Dental Anatomy and Occlusion. This edition also includes more end-of-chapter review questions and new question sections.
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Price: $42.35 [Notify me when price goes down.]


Invitation to Biblical Preaching: Proclaiming Truth with Clarity and Relevance (Invitation to Theological Studies Series)
Written in a conversational style with profuse examples to illustrate all concepts, this text takes the reader step-by-step through the entire process of preparing a biblical message, from studying a passage with skill and integrity to delivering a message with persuasion, accuracy, passion, and relevance..
Price: $18.55 [Notify me when price goes down.]


Taking Things Seriously: 75 Objects with Unexpected Significance

'Taking Things Seriously' is a wonder cabinet of seventy-five unlikely thingamajigs that have been invested with significance and transformed into totems, talismans, charms, relics, and fetishes: scraps of movie posters scavenged from the streets of New York by Low Life author Luc Sante; the World War I helmet that inoculated social critic Thomas Frank against jingoism; the trash-picked, robot-shaped hairdo machine described by its owner as a chick magnet; the bagel burned by actor Christopher Walken while moonlighting as a short-order cook. The owners of these objects convey their excitement in short, often poignant essays that invite readers to participate in the enjoyable act of interpreting things.

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Price: $8.79 [Notify me when price goes down.]


Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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Price: $14.89 [Notify me when price goes down.]



Letters to a Diminished Church: Passionate Arguments for the Relevance of Christian Doctrine

What must a person believe to be a Christian? Dorothy Sayers lays out age-old doctrines without prettying-up or watering-down. She brings them vividly to life by showing how the Bible, history, literature, and modern science fit together to make religion not only possible but necessary in our time.

So whether you are reading the great works of Western literature, thinking about your place in God's universe, or simply dealing with the thousand-and-one problems of daily living, this powerful book has words of both challenge and comfort for you.

Excerpt:

Somehow or other, and with the best intentions, we have shown the world the typical Christian in the likeness of a crashing and rather ill-natured bore--and this in the Name of One who assuredly never bored a soul in those thirty-three years during which He passed through this world like a flame.

Let us, in Heaven's name, drag out the Divine Drama from under the dreadful accumulation of slipshod thinking and trashy sentiment heaped upon it, and set it on an open stage to startle the world into some sort of vigorous reaction.

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Price: $7.19 [Notify me when price goes down.]


Relevance: Hitting Your Goals by Knowing What Matters
In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines a new discipline focused on the relevance of performance measures for assessing key strategy issues and accelerating learning. David Apgar’s practices are grounded in solid business research and clearly illustrated with real-life examples from top-performing companies such as Toyota, Alcoa, NestlĂ©, Capital One, Cisco, Microsoft, and GE..
Price: $13.75 [Notify me when price goes down.]


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