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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries..
Price: $14.99
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Time-Saver Standards for Landscape Architecture
Newly designed and containing a full 40 percent completely new content, Time-Saver Standards for Landscape Architecture, Second Edition, continues to be the most complete source of site design and construction standards and data. It is fully metric, to meet Federal and International requirements. It features increased coverage of: Site storm water "best management" practices · New urban tree planting and xeriscape concepts · Earth retaining structures and pavement design · Land reclamation, including soil and vegetation restoration · Metric site layout practices, including recreation facilities · Energy and resource conservation · Natural processes and site construction procedures · New expanded construction details · Simplified construction materials data. Over 50 sections provide concise tables, checklists, "Key Point" text summaries, and illustrations to provide an invaluable information resource for offices and classrooms throughout the world..
Price: $107.73
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Retaining Walls: A Building Guide and Design Gallery
Whether its a challenging hillside, an uneven backyard, or a shrubless plot in need of planters, this book will provide nformation to solve any landscaping dilemma while adding curb appeal and value to your property The National Concrete Masonry Association presents the essential guide to constructing segmental retaining walls with detailed, easy-to-follow diagrams and charts for do-it-yourself homeowners and landscape contractors alike. From the fundamentals to the latest research and modern techniques in segmental retaining wall construction, this colorful and inspiring gallery of design suggestions accompanies the expertly written step-by-step guide, and offers a plethora of landscaping ideas The exciting and attractive colors, textures, and styles of segmental retaining wall units available and will inspire great new designs for all landscape styles..
Price: $16.47
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Winning Custody: A Woman's Guide to Retaining Custody of Her Children
You never wanted to be in this position, but you are. Now, faced with the prospect of a custody dispute, you need to make smart choices Winning Custody can help. this book-written by a woman who is an experienced psychotherapist, a mom, and a veteran of a bitter custody dispute-will help you find your way, maintain your sanity, and keep your kids from being caught in the custody cross fire. Winning Custody is geared specifically toward women seeking custody of their children. It offers advice on how to navigate the complicated legal maze of the custody process, giving step-by-step guidance on: -How to find a good-and affordable-lawyer -What to wear in court (it's more important than you might think) -How to effectively communicate with you ex -How to parent your child firmly, lovingly, and consistently throughout the crisis period -How to defuse your fears of losing your children -And how to love and believe in yourself during this most difficult time .
Price: $3.98
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Organizational Learning: Creating, Retaining and Transferring Knowledge
Why do some organizations learn at faster rates than others? Why do organizations "forget"? Could productivity gains acquired in one part of an organization be transferred to another? Learning curves have been documented in many organizations, in both the manufacturing and service sectors. The classic learning curve model implies that organizational learning is cumulative and persists through time. However, recent work suggests that firms also demonstrate depreciation of knowledge, or "forgetting". Such understanding becomes more exciting as one looks at the link between learning and productivity. Organizational Learning: Creating, Retaining and Transferring Knowledge describes and integrates the results of research on factors explaining organizational learning curves and the persistence and transfer of productivity gains acquired through experience. Chapter One provides an overview of research on organizational learning curves. Chapter Two introduces the concept of organizational "forgetting" or knowledge depreciation. Chapter Three discusses the concept of organizational memory. Chapter Four argues that analyzing small groups provides understanding at a micro level of the social processes through which organizations create and combine knowledge. Chapter Five describes results on knowledge transfer. Chapter Six discusses various tensions and trade-offs in the organizational learning process. .
Price: $54.44
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Handle With CARE: Motivating and Retaining Employees
A PAPERBACK ORIGINAL Frontline techniques and strategies for making employees feel appreciated and improving their performance at every level Internationally known motivational author and speaker Barbara Glanz provides managers and supervisors with innovative techniques for engaging, developing, and motivating employees. Glanz outlines a framework based on the CARE modelCreative Communication, Atmosphere and Appreciation for all, Respect and Reason for being, Empathy and Enthusiasm for understanding what employees really want from managers. The book is based on research with 1,200 employees at dozens of organizations and includes hundreds of practical ways managers can motivate employees to peak performance while creating an organizational culture that is supportive instead of cutthroat, enjoyable instead of intimidating, and profitable on every level. .
Price: $5.99
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Recruiting and Retaining a Diverse Workforce
Have you ever felt excluded from the inner workings of an organization because you were the only person with a particular characteristic? Have any of the people in your organization ever felt excluded? The answer may surprise you. In various contexts, employees in the minority--whether based on race, color, sexual orientation, gender, age, national origin, disability, or even a nonphysical characteristic--may feel marginalized by subtle (and not so subtle) encounters with majority members of the organization. This marginalization can result in high attrition rates, difficulty recruiting top talent from diverse backgrounds, and lawsuits. When managers are unaware of these problems, the organization's good intentions to increase diversity are not good enough. Based on interviews with professionals from various backgrounds, RECRUITING AND RETAINING A DIVERSE WORKFORCE provides managers, employees, and students with advice for navigating the overlay issues of cultural and generational diversity. Natalie Holder-Winfield is an experienced employment lawyer who proactively works with corporations, law firms, educational institutions, and non-profit organizations to meet their workforce training needs. As QUEST's Diversity & Employment Consultant, she uses recent legal precedents to create realistic customized training videos and training programs..
Price: $16.49
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Builder's Guide to Drainage & Retaining Walls
100 illustrations plus 100 details. Establishing adequate drainage is a critical first step in many of today's construction projects. And often, retaining walls must be used to provide a sufficiently level grade. These two topics--Drainage and Retaining Walls--necessarily go hand-in-hand. This unique reference provides a comprehensive introduction to doing both right: Rainfall and Runoff; Roof, Basement and Crawlspace Drainage; Lot Drainage--including Septic Systems; Street Drainage; Grading for Drainage; Slope Drainage; The various types of retaining walls; Estimating concrete walls, etc.; Concrete and Masonry Retaining Walls; Modular units and similar types of Retaining Walls: Bin, Crib, etc. PLUS a full glossary, detailed index, more than 100 new black-and-white illustrations, and 100 sample details. CD-ROM COMPANION brings you the complete book in PDF format (printing disabled), as well as a separate PDF file with 100 details, which you can print..
Price: $40.74
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