Books about Revenue from Amazon.com

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game..
Price: $15.66 [Notify me when price goes down.]

"The best of these books for tax novices "
—Worth magazine

Can a fantastic tax-prep guide actually make doing your taxes fun? Probably not, but you'll have a lot more fun doing your taxes with the help of Taxes 2008 For Dummies than you would without it.

This uncommonly friendly tax guide weaves you through the tax-filing maze, walking you line by line through the most common forms for fast, easy filing. Fully updated for 2008, including details on Alternative Minimum Tax relief, enhanced child tax benefits, and deductibility of mortgage insurance premiums, this indispensable handbook also a new list of wise end-of-year moneysaving tax moves. You’ll discover how to:

• Organize your records and keep them organized
• Choose your filing status
• Save time and money filing your taxes
• Itemize your deductions with Schedule A
• Take full advantage of Schedule C deductions
• Determine your capital gains and losses
• Negotiate with the IRS
• Use tax credits to reduce what you owe
• Make tax-wise personal finance decisions
• Maximize your tax software and e-filing options
• Audit-proof your tax return
• Make sure you don't pay for IRS mistakes

Complete with four Top Ten tip lists covering audit avoidance, finding overlooked tax-reduction opportunities, interview questions for tax advisers, and special tax issues for military families, Taxes 2008 For Dummies may not make you laugh while your filling out your tax forms, but you'll smile when your done..
Price: $0.95 [Notify me when price goes down.]

SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers.

This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to:

• Schedule appointments, link them to records and notes, and organize your sales opportunities
• Build campaigns, track their success, and grow your contact list with Web-to-lead forms
• Manage customer issues and forums to exterminate software bugs
• Send e-newsletters and automate customer e-mail communication with templates
• Take advantage of a complete recipe book for SugarCRM administrators
• Improve sales performance with SugarCRM
• Provide great service to your customers
• Develop searchable libraries and FAQs
• Create and share documents

SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business..
Price: $13.42 [Notify me when price goes down.]

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Price: $13.75 [Notify me when price goes down.]

Current, accessible, and succinct, SOUTH-WESTERN FEDERAL TAXATION: INTERNAL REVENUE CODE OF 1986 AND TREASURY REGULATIONS delivers the perfect alternative to the traditionally cumbersome --and expensive -- multivolume set of Code and Regulations. This unique, streamlined single-volume reference book delivers a practical selection of Code and Regulations sections. It offers clear and concise annotations that explain, analyze, and cross-reference topics to ensure a thorough understanding of the intricacies of the often-complex Code. In addition, this market-leading reference book delivers quick and easy access to depreciation and cost recovery tables, indexed amounts, and an expansive glossary..
Price: $98.05 [Notify me when price goes down.]

Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations-thus creating long-term satisfaction and loyalty.

While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling case for their products and services. Sales professionals will be able to demonstrate to the customer how their products and services will produce a more successful and tangible outcome than the competition. Techniques from ROI Selling are currently being used to effectively increase the productivity of sales forces in a variety of industries, and they have been licensed by the authors of Solution Selling as part of their training programs that reach thousands of sales professionals each year.

Through the use of actual case studies, ROI Selling provides stories, success criteria, and actual statistics on value estimation to aid readers in building compelling ROI models for their own products and services..
Price: $17.82 [Notify me when price goes down.]

Jon Spoelstra, one of the country's best sports marketers,contends there is less risk and more payoffs in creating outrageous marketing..
Price: $6.98 [Notify me when price goes down.]

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable..
Price: $45.35 [Notify me when price goes down.]

(From the back cover) For the 64 years of its existence, the U. S. Internal Revenue Code has been ridiculed, feared and despised by virtually everyone. And why not? As presented by the Internal Revenue Service, the code appears illogical, inconsistent and incomprehensible. As presented, the code defies practically the entire Bill of Rights: requiring citizens to testify against themselves, allowing searches and seizures without warrants, levying fines and penalties without trials and imposing a tax on the basic right to earn a living. As presented, the IRC would appear to turn everything we all thought we had learned in grade school English and Civics on its head. Is it possible that we all just misunderstood those simple lessons? Maybe. But researcher, analyst and scholar Peter E. Hendrickson believes that after Cracking the Code, youll agree that what has been misunderstood is the 3,413,780 word monstrosity itself-and how, and to whom, it applies.Hendrickson delves deep into the history, statutes and case law behind the Code to reveal its startling and liberating secrets; and unless you live in a cave, you need to know what he has uncovered. Once you've finished Cracking the Code, the tax laws will never mean the same thing to you, or your bank account, again!.
Price: $39.95 [Notify me when price goes down.]