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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If you’re like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits..
Price: $38.82
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Divorce and Money: Everything You Need to Know
Walk Away From Divorce with Financial Security Family lawyer Gayle Rosenwald Smith has designed this thoroughly researched, practical, and easy-to-read guide to help the reader through difficult, emotional, and often overwhelming divorce processes. She comprehensively explains the financial issues that can impact divorce and, most importantly, tells the reader what they can do to better understand their situation and how to take proper action. Included are effective tools and strategies to: € Choose the best lawyers, financial advisors, and more € Track assets with checklists and charts € Evaluate and understand stock options and other "perks" € Prepare a budget and expense sheets € Value business, pension plans, and retirement funds-401(k)s, IRAs, and more € Understand the importance of insurance in divorce € Determine the best course of action for the family home and other property € Get a good property settlement agreement € Ensure your future financial security and economic well being.
Price: $3.83
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Julius Rosenwald: The Man Who Built Sears, Roebuck And Advanced the Cause of Black Education in the American South (Philanthropic and Nonprofit Studies)
"This is the first serious biography of the exuberant man who transformed the Sears, Roebuck company into the country's most important retailer. He was also one of the early 20th century's notable philanthropists. . . . The richness of primary evidence continually delights." --Judith Sealander, author of Private Wealth and Public Life "[No] mere philanthropist [but a] subtle, stinging critic of our racial democracy." --W. E. B. DuBois on Julius Rosenwald In this richly revealing biography of a major, but little-known, American businessman and philanthropist, Peter Ascoli brings to life a portrait of Julius Rosenwald, the man and his work. The son of first-generation German Jewish immigrants, Julius Rosenwald, known to his friends as "JR," apprenticed for his uncles, who were major clothing manufacturers in New York City. It would be as a men's clothing salesperson that JR would make his fateful encounter with Sears, Roebuck and Company, which he eventually fashioned into the greatest mail order firm in the world. He also founded Chicago's Museum of Science and Industry. And in the American South Rosenwald helped support the building of the more than 5,300 schools that bore his name. Yet the charitable fund he created during World War I went out of existence in 1948 at his expressed wish. Ascoli provides a fascinating account of Rosenwald's meteoric rise in American business, but he also portrays a man devoted to family and with a desire to help his community that led to a lifelong devotion to philanthropy. He tells about Rosenwald's important philanthropic activities, especially those connected with the Rosenwald schools and Booker T. Washington, and later through the Rosenwald Fund. Ascoli's account of Rosenwald is an inspiring story of hard work and success, and of giving back to the nation in which he prospered. .
Price: $16.20
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The Dance of Death (Rosenwald Collection Reprint Series)
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Dear Mr. Rosenwald
Based on the true story of the Rosenwald schools built in the rural African-American South in the 1920s, writer and poet Carol Boston Weatherford tells the lyrical story of third grader Ovella as her family and community help each other build a new, and much-prayed for, school. Inspired by Booker T. Washington, Julius Rosenwald, the son of an immigrant and the president of Sears, Roebuck and Co., donated millions of dollars to build schools for African-American children in the rural South. The local African-American community were required to raise matching funds, secure [cont'd].
Price: $6.27
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And to Name but Just a Few: Red, Yellow, Green, Blue
Olives, trees, pickles, peas . . . What do they have in common? All of them are green! In her debut picture book, Laurie Rosenwald explores the world of color through humorous poetry and dynamic collages. Pink flamingos aspire to be ballerinas, yellow taxis screech to a halt at red stop signs, and black cats relax with the morning crossword puzzle. More than just an introduction to basic colors, this book shows how colors interact and enrich our everyday lives. Clever rhyming text and bold, graphic illustrations are sure to make this book a favorite read-aloud..
Price: $6.73
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All the Wrong People Have Self-Esteem: An Inappropriate Book for Young Ladies*
These days, a lot of people are trying to tell teens what’s best for them. Here’s a look at life from artist and professional nonconformist Laurie Rosenwald, who insists that she doesn’t want to tell anyone what to do. But when you are as irreverent as she is (Is the earth really worth saving?) and as funny (Your breasts: What do they mean?) people sort of DO want to know what you think. Then again, if you think like Rosenwald, it could get you kicked out of yoga class. In the tradition of nothing you’ve ever seen or read, All the Wrong People Have Self Esteem is for young women* who ask good questions about life and then like to laugh at the answers. Got a better approach? *or frankly, anybody else. .
Price: $11.55
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Handbook of Radiotherapy Physics: Theory and Practice
From background physics and biological models to the latest imaging and treatment modalities, the Handbook of Radiotherapy Physics: Theory and Practice covers all theoretical and practical aspects of radiotherapy physics. In this comprehensive reference, each part focuses on a major area of radiotherapy, beginning with an introduction by the editors and then subdividing into self-contained chapters. The first three parts present the fundamentals of the underlying physics, radiobiology, and technology involved. The ensuing sections discuss the support requirements of external beam radiotherapy, such as dose measurements, properties of clinical beams, patient dose computation, treatment planning, and quality assurance, followed by a part that explores exciting new advances that include developments in photon and particle therapy. Subsequent sections examine brachytherapy using sealed and unsealed sources and provide the framework of radiation protection, including an appendix that describes the detailed application of UK legislation. The final part contains handy tables of both physical constants and attenuation data. To achieve safe and effective radiotherapy, there needs to be a close understanding among various disciplines. With contributions from renowned specialists, the Handbook of Radiotherapy Physics: Theory and Practice provides essential theoretical and practical knowledge for medical physicists, researchers, radiation oncologists, and radiation technologists..
Price: $194.36
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