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Words Their Way: Word Study for Phonics, Vocabulary, and Spelling Instruction (4th Edition) (Words Their Way Series)
With more than 15 years of extensive observations and experiences in real classrooms, the authors bring keen insight to this activity-based book. They advocate basing student learning on the appropriate developmental level. This philosophy is supported with more than 250 ready-to-use word study, spelling, vocabulary, and phonics activities presented in developmental sequence, from the Emergent through the Derivational Relation stage. For educators and school administrators..
Price: $35.49
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Words That Work: It's Not What You Say, It's What People Hear
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you..
Price: $13.92
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Backwards & Forwards: A Technical Manual for Reading Plays
This guide to playreading for students and practitioners of both theater and literature complements, rather then contradicts or repeats, traditional methods of literary analysis of scripts. Ball developed his method during his work as Literary Director at the Guthrie Theater, building his guide on the crafts playwrights of every period and style use to make their plays stageworthy. The text is full of tools for students and practitioners to use as they investigate plot, character, theme, exposition, imagery, motivation/obstacle/conflict, theatricality, and the other crucial parts of the superstructure of a play. He includes guides for discovering what the playwright considers the play’s most important elements, thus permitting interpretation based on the foundation of the play rather than its details. Using Hamlet as illustration, Ball assures a familiar base for illustrating script-reading techniques as well as examples of the kinds of misinterpretation readers can fall prey to by ignoring the craft of the playwright. Of immense utility to those who want to put plays on the stage (actors, directors, designers, production specialists) Backwards and Forwards is also a fine playwriting manual because the structures it describes are the primary tools of the playwright. .
Price: $16.15
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Crimes Against Logic: Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial Offenders
Uncover the truth under all the BS In the daily battle for our hearts and minds--not to mention our hard-earned cash--the truth is usually the first casualty It's time we learned how to see through the rhetoric, faulty reasoning, and misinformation that we're subjected to from morning to night by talk-radio hosts, op-ed columnists, advertisers, self-help gurus, business "thinkers," and, of course, politicians. And no one is better equipped to show us how than award-winning philosopher Jamie Whyte. In Crimes Against Logic Whyte take us on a fast-paced, ruthlessly funny romp through the mulligan stew of can, folderol, and bogus logic served up in the media, at the office, and even in your own home. Applying his laserlike wit to dozens of timely examples, Whyte cuts through the haze of facts, figures, and double-talk and gets at the real truth behind what they're telling us. "An incisive philosopher."
--Sunday Telegraph.
Price: $6.27
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Language Myths
From accents to politics, this fascinating collection of essays from today's leading linguists uncovers the many misconceptions we hold about language "The media are ruining English"; "Some languages are harder than others"; "Children can't speak or write properly anymore." Such pieces of "cultural wisdom" are often expressed in newspapers and on radio and television. Rarely is there a response from experts in the fields of language and language development. In this book Laurie Bauer and Peter Trudgill have invited nineteen respected linguists from all over the world to address these "language myths"--showing that they vary from the misconceived to the downright wrong. With essays ranging from "Women Talk Too Much" and "In the Appalachians They Speak Like Shakespeare" to "Italian Is Beautiful, German Is Ugly" and "They Speak Really Bad English Down South and in New York City," Language Myths is a collection that is wide-ranging, entertaining, and authoritative..
Price: $6.99
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Introducción a la lingüistica hispánica
Written in Spanish, this introduction to Spanish linguistics covers the structure, history and dialects of the Spanish language. It is designed primarily as a textbook for students pursuing advanced studies in Spanish language and literature at North American institutions, either at the advanced undergraduate or at the beginning graduate level. Nevertheless, this book will also be useful to students in other instructional settings. Clear and accessible with exercises accompanying each chapter, the text will provide students with a solid foundation for pursuing further study in Spanish or general linguistics..
Price: $49.60
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Introduction to Language Development
Introduction to Language Development, 2nd Edition, provides the essential terms, concepts, theories, and observations that define our understanding of language development. This text integrates the foundational elements of language development including biological maturation, cognitive development, linguistic patterns, behavioral principles, and social interaction in a readable, engaging way. Clear, concise, and reader-friendly, this text provides an excellent introduction to language development throughout the lifespan..
Price: $65.59
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Semantic Web for the Working Ontologist: Effective Modeling in RDFS and OWL
The promise of the Semantic Web to provide a universal medium to exchange data information and knowledge has been well publicized. There are many sources too for basic information on the extensions to the WWW that permit content to be expressed in natural language yet used by software agents to easily find, share and integrate information. Until now individuals engaged in creating ontologies-- formal descriptions of the concepts, terms, and relationships within a given knowledge domain-- have had no sources beyond the technical standards documents. Semantic Web for the Working Ontologist transforms this information into the practical knowledge that programmers and subject domain experts need. Authors Allemang and Hendler begin with solutions to the basic problems, but dont stop there: they demonstrate how to develop your own solutions to problems of increasing complexity and ensure that your skills will keep pace with the continued evolution of the Semantic Web. Provides practical information for all programmers and subject matter experts engaged in modeling data to fit the requirements of the Semantic Web. De-emphasizes algorithms and proofs, focusing instead on real-world problems, creative solutions, and highly illustrative examples. Presents detailed, ready-to-apply recipes for use in many specific situations. Shows how to create new recipes from RDF, RDFS, and OWL constructs..
Price: $40.22
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