Books about Semantics from Amazon.com

With more than 15 years of extensive observations and experiences in real classrooms, the authors bring keen insight to this activity-based book. They advocate basing student learning on the appropriate developmental level. This philosophy is supported with more than 250 ready-to-use word study, spelling, vocabulary, and phonics activities presented in developmental sequence, from the Emergent through the Derivational Relation stage. For educators and school administrators..
Price: $32.80 [Notify me when price goes down.]

A witty assault on lame rhetoric, specious logic, and official BS

Here's a fast-paced, ruthlessly funny romp through the mulligan stew of illogic, unreason, and just plain drivel served up daily in the media by pundits, psychics, ad agencies, New Age gurus, statisticians, free trade ideologues, business "thinkers," and, of course, politicians. Award-winning young philosopher Jamie Whyte applies his laser-like wit to dozens of timely examples in order to deconstruct the rhetoric and cut through the haze of shibboleth and doubletalk to get at the real issues.

A troubleshooting guide to both public and private discourse, Crimes Against Logic:

Analyzes the 12 major logical fallacies, with examples from the media and everyday life

Takes no prisoners as it goes up against the scientific, religious, academic, and political establishments

Helps you fine-tune your critical faculties and learn to skewer debaters on their own phony logic

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Price: $6.94 [Notify me when price goes down.]

Orson Scott Card presents practical, in-depth instruction on how fiction writers can make the best choices in creating characters and handling viewpoint. The author shows how to put original yet realistic people into fiction.'.
Price: $7.49 [Notify me when price goes down.]

The habits and attitudes associated with critical thinking are transferable to consumer, medical, legal, and general ethical choices When our surgeon says surgery is needed, it can be life sustaining to seek answers to the critical questions encouraged in Asking the Right Questions This popular book helps bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysing the things we are told and read. It gives strategies for responding to alternative points of view and will help readers develop a solid foundation for making personal choices about what to accept and what to reject..
Price: $26.19 [Notify me when price goes down.]

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you..
Price: $11.71 [Notify me when price goes down.]

The Comic Toolbox is a straightforward, often humorous workbook approach to creative problem solving Vorhaus offers writers and comics, the tools of the trade -- "clash of context, " "tension and release, "the law of comic opposites, " "the wildly inappropriate response" and more. Readers will learn that comedy = truth and pain -- the essence of the comic situation -- and that fear is the biggest roadblock to comedy. Kill your ferocious editor within, and rich, useful comic ideas will flow..
Price: $8.95 [Notify me when price goes down.]

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Price: $9.00 [Notify me when price goes down.]

The Only Writing Book You'll Ever Need

From the legendary creator of the Writer's Loft in Chicago, comes a writing course for those who want to see results now. Immediate Fiction covers the entire process of writing including manuscript preparation, time management, finding an idea, getting words on the page, staying unblocked, and submitting to agents and publishers.

With insightful tips and advice, Jerry Cleaver helps writers manage doubts, fears, blocks, and panic all while helping to develop their writing in minutes a day. A practical and accessible resource, this book has everything the aspiring writer needs to write and sell novels, short stories, screenplays, and stage plays..
Price: $8.07 [Notify me when price goes down.]

The promise of the Semantic Web to provide a universal medium to exchange data information and knowledge has been well publicized. There are many sources too for basic information on the extensions to the WWW that permit content to be expressed in natural language yet used by software agents to easily find, share and integrate information. Until now individuals engaged in creating ontologies-- formal descriptions of the concepts, terms, and relationships within a given knowledge domain-- have had no sources beyond the technical standards documents.

Semantic Web for the Working Ontologist transforms this information into the practical knowledge that programmers and subject domain experts need. Authors Allemang and Hendler begin with solutions to the basic problems, but dont stop there: they demonstrate how to develop your own solutions to problems of increasing complexity and ensure that your skills will keep pace with the continued evolution of the Semantic Web.

Provides practical information for all programmers and subject matter experts engaged in modeling data to fit the requirements of the Semantic Web.
De-emphasizes algorithms and proofs, focusing instead on real-world problems, creative solutions, and highly illustrative examples.
Presents detailed, ready-to-apply recipes for use in many specific situations.
Shows how to create new recipes from RDF, RDFS, and OWL constructs..
Price: $40.03 [Notify me when price goes down.]