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Word of Mouth Marketing: How Smart Companies Get People Talking
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. .
Price: $14.95
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Bullet to the Heart One to the Brain: A PSYCHODRAMA PLAYED ON THE PAGE
A compelling story of family fights told with heartbreak and humor Bullet to the Heart, One to the Brain is a work of fiction and it is all true. Elaine Zimbel, a therapist with many years of experience, is not playing with us when she makes this claim. At the age of sixty-four, finding herself deeply wounded by the report of an absurd little scene involving two of her children and their small children, she is forced to wonder what happened to all the wisdom psychotherapy promised. Was she naïve to think that by the end of the 20th century human relations would have conquered ‘family-induced’ (is there any other kind?) neurosis’? She sets out to explore her life and her learning, determined not to shrink from either personal or professional honesty. It dawns on her along the way that ‘when Dr. Freud was discovering all that inadequate mothering causing all those neuroses in his patients, he was living in an era when women had very little control over their bodies and men, in an urgent squirt of denial, had even less.’ And what do we have now? ‘Liberated motherhood’ she observes, ‘is an insane asylum for the deeply committed.’ Bullet to the Heart, One to the Brain is ruthless and funny, angry and sad, poetic and wise. You won’t know whether to laugh or to cry..
Price: $8.72
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Great American Plain: A Novel
Edward Steinke, with all the ambition and steadfastness of his 24 years, believes in only one thing: Perfect Execution. This is the sales technique from the 1954 masterpiece Classic Sales: Theory and Technique, Ed's secular New Testament. Unfortunately for Ed, he is selling the Brackett 180-X piano organ at the South Exhibition Hall of a large Midwestern state fair, and Barry Steinke, Ed's sullen younger brother and employee, is less than supportive. Between the brothers comes Leila Genet, imaginative but timid, frozen by life, who wanders the hall looking to escape into "the stupid happiness of the Fair." Great American Plain is a novel about the Midwest, middle-class mores, success, and what it means to achieve. .
Price: $3.94
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The Contrarians: A Novel
Chris Kelch is one of the rising stars at the downtown firm of Freshler Feld. At only twenty-eight, he's a top-rated equity research analyst; last year, he pulled down nearly half a million dollars. His girlfriend also happens to be lovely and supportive. Kelch's smalltown, single-parent, Midwestern roots seem far behind, until a thinly veiled profile of Kelch runs in a prominent magazine and things begin to fall apart. Not only does the piece reveal company secrets and cast Freshler Feld in a bad light, it also makes Kelch feel like a naif, for it reveals far more about his conflicted feelings about his past and his job than he has admitted even to himself. With suspense and style, The Contrarians not only creates one of the most memorable "ordinary guys" in recent American fiction, it also examines, as no novel has done before, the rise--and the seeds of the fall--of late-nineties Wall Street. .
Price: $0.45
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The Sernovitz Name in History
The Sernovitz Name in History is a customized book offering a unique blend of fascinating facts, statistics and commentary about the Sernovitz name. The book is just one of an entire series of family name books in the Our Name in History collection. Each book in the collection is printed on demand and is compiled from hundreds of millions of records from the world's largest online resource of family history, Ancestry.com. This particular book follows the Sernovitz family name through history and makes the perfect gift for your family members and anyone interested in the Sernovitz name. In the book you'll find out about where people with the Sernovitz last name originated. You may discover the countries and ports they left behind, the ships they sailed and more. You'll get a better idea of where people sharing the Sernovitz name settled and where they may reside today in the United States, Canada, England and other countries. You'll get all this information and much more in your Sernovitz family name book. If your last name is not Sernovitz, then check out our collection of nearly 300,000 family name books to find other available names in the series..
Price: $29.95
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