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Principles of Marketing (Principles of Marketing)
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. .
Price: $29.90
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The Frontiersmen: A Narrative
The frontiersmen were a remarkable breed of men. They were often rough and illiterate, sometimes brutal and vicious, often seeking an escape in the wilderness of mid-America from crimes committed back east. In the beautiful but deadly country which would one day come to be known as West Virginia, Kentucky, Michigan, Ohio, Indiana, and Illinois, more often than not they left their bones to bleach beside forest paths or on the banks of the Ohio River, victims of Indians who claimed the vast virgin territory and strove to turn back the growing tide of whites. These frontiersmen are the subjects of Allan Eckert's dramatic history. Against the background of such names as George Rogers Clark, Daniel Boone, Arthur St. Clair, Anthony Wayne, Simon Girty and William Henry Harrison, Eckert has recreated the life of one of America's most outstanding heroes, Simon Kenton. Kenton's role in opening the Northwest Territory to settlement more than rivaled that of his friend Daniel Boone. By his eighteenth birthday, Kenton had already won frontier renown as woodsman, fighter and scout. His incredible physical strength and endurance, his great dignity and innate kindness made him the ideal prototype of the frontier hero. Yet there is another story to The Frontiersmen. It is equally the story of one of history's greatest leaders, whose misfortune was to be born to a doomed cause and a dying race. Tecumseh, the brilliant Shawnee chief, welded together by the sheer force of his intellect and charisma an incredible Indian confederacy that came desperately close to breaking the thrust of the white man's westward expansion. Like Kenton, Tecumseh was the paragon of his people's virtues, and the story of his life, in Allan Eckert's hands, reveals most profoundly the grandeur and the tragedy of the American Indian. No less importantly, The Frontiersmen is the story of wilderness America itself, its penetration and settlement, and it is Eckert's particular grace to be able to evoke life and meaning from the raw facts of this story. In The Frontiersmen not only do we care about our long-forgotten fathers, we live again with them. Researched for seven years, The Frontiersmen is the first in Mr. Eckert's "The Winning of America" series..
Price: $12.25
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Business and Society: Ethics and Stakeholder Management (with InfoTrac®)
Make smarter business decisions with BUSINESS AND SOCIETY: ETHICS AND STAKEHOLDER MANAGEMENT! Emphasizing a businesss social, legal, and ethical responsibilities, this management text exposes you to diverse and important stakeholder and ethical frameworks for considering and protecting stakeholder interests. Through its use of cases and other real-world applications, youll get the opportunity to apply stakeholder and ethical systems to specific business problems. With questions provided for all cases and applications, preparing for class has never been easier!.
Price: $50.74
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Panther in the Sky
"Thom shows how, in honest, capable hands, fictionalized biography can add verisimilitude to the life and times of this extraordinary America....The dialogue has the ring of reality about it....Thom is able to get into the thoughts and emotions of his characters...." DEE BROWN LOS ANGELES TIMES Rich, colorful and bursting with excitment, this remarkable story turns James Alexander Thom's power and passion for American history to the epic story of Tecumseh's life and give us a heart-thumping novel of one man's magnificent destiny--to unite his people in the struggle to save their land and their way of life from the relentless press of the white settlers..
Price: $4.20
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Warrior Woman: The Exceptional Life Story of Nonhelema, Shawnee Indian Woman Chief
A bestselling master of historical fiction, James Alexander Thom has brought unforgettable Native American figures to life for millions of readers, powerfully dramatizing their fortitude, fearsomeness, and profound fates. Now he and his wife, Dark Rain, have created a magnificent portrait of an astonishing woman–one who led her people in war when she could not persuade them to make peace. Her name was Nonhelema. Literate, lovely, imposing at over six feet tall, she was the Women’s Peace Chief of the Shawnee Nation–and already a legend when the most decisive decade of her life began in 1774. That fall, with more than three thousand Virginians poised to march into the Shawnees’ home, Nonhelema’s plea for peace was denied. So she loyally became a fighter, riding into battle covered in war paint. When the Indians ran low on ammunition, Nonhelema’s role changed back to peacemaker, this time tragically. Negotiating an armistice with military leaders of the American Revolution like Daniel Boone and George Rogers Clark, she found herself estranged from her own people–and betrayed by her white adversaries, who would murder her loved ones and eventually maim Nonhelema herself. Throughout her inspiring life, she had many deep and complex relationships, including with her daughter, Fani, who was an adopted white captive . . . a pious and judgmental missionary, Zeisberger . . . a series of passionate lovers . . . and, in a stunning creation of the Thoms, Justin Case–a cowardly soldier transformed by the courage he saw in the female Indian leader. Filled with the uncanny period detail and richly rendered drama that are Thom trademarks, Warrior Woman is a memorable novel of a remarkable person–one willing to fight to avoid war, by turns tough and tender, whose heart was too big for the world she wished to tame. From the Hardcover edition..
Price: $4.13
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Kentucky Frontiersmen: The Adventures of Henry Ware, Hunter and Border Fighter
This thrilling adventure novel captures the excitement and challenge faced by the brave men and women who crossed the mountains to carve a new life out of the dense frontier wilderness. Kentucky Frontiersmen is the story of young Henry Ware, whose family settles in Kain-tuck-ee, heart of the Shawnee and Wyandot hunting grounds. Born to the outdoors, Henry masters the forest skills and cunning of the Indians, and leads the battle to save the new pioneer settlement..
Price: $10.87
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Introduction to Accounting: An Integrated Approach
This textbook integrates financial and managerial accounting as opposed to keeping these areas separate, the approach followed by most books and curriculums. By “integration”, we mean the authors focus on the business process and examine the activities from both an external, financial reporting perspective and an internal, management decision-making perspective. The text incorporates real world applications, including actual financial statements, to reinforce the relevance of topics to real business situations and promote student interest. The text also promotes active learning through Enhance Your Understanding “probing” questions placed sporadically throughout many chapters, Of Interest boxes that provide additional information relating to the chapter concepts, new Fast Fact boxes that provide additional information related to chapter concepts in a short, trivia-like manner, and end-of-chapter group exercises. There are three key distinctions to the Ainsworth/Deines approach. They are: 1. Integration—described in preceding paragraph. 2. Within the context of business processes, Ainsworth/Deines is organized by planning for activities, performing those activities (in other words, capturing them in the financial statements), and finally, evaluating those business activities. 3. An organization around the Statement of Cash Flows first focusing on Operating Activities (what is my business, my product, who are my customers?) and then Financing and Investing Activities (how do I fund my business, how do I expand, what are the financial risks, etc?)..
Price: $83.90
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Tecumseh and the Quest for Indian Leadership (Library of American Biography Series) (2nd Edition) (Library of American Biography)
In this biography, David Edmunds examines the life of legendary Shawnee leader Tecumesh and his pivotal role in defending the Native American way of life. Since his death as an avowed warrior at the Battle of the Thames in 1813, the details of Tecumseh’s life have passed into the realm of legend, myth and drama. In this new edition, David Edmunds considers the man who acted as a diplomat – a charismatic strategist who attempted to smooth cultural divisions between tribes and collectively oppose the seizure of their land. The titles in the Library of American Biography Series make ideal supplements for American History Survey courses or other courses in American history where figures in history are explored. Paperback, brief, and inexpensive, each interpretive biography in this series focuses on a figure whose actions and ideas significantly influenced the course of American history and national life. In addition, each biography relates the life of its subject to the broader themes and developments of the times. .
Price: $10.50
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