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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications..
Price: $59.78 [Notify me when price goes down.]

Since the publication of the widely hailed first edition in 1983, The Annapolis Book of Seamanship has set the standard by which other books on sailing are measured Used throughout America as a textbook in sailing schools and Power Squadrons, The Annapolis Book of Seamanship thoroughly and clearly covers the fundamental and advanced skills of modern sailing. This edition of Annapolis is a major overhaul. Over half the book has been revised; old topics and features have been updated, and many new ones have been introduced. The design has been modernized, and many color illustrations have been added.

As big and detailed as Annapolis is, the wealth of technical information (including dozens of step-by-step instructions) is presented here in a way that is uniquely readable; it's both useful and easy to use. This is because John Rousmaniere and artist Mark Smith bring to Annapolis decades of experience both as sailors and as professional communicators.

Annapolis emphasizes the standard skills and proven methods that eliminate error and confusion, ensure security in emergencies, and allow every sailor more time for enjoyment on the water. Much has changed on the water since 1983 when this book was originally published. Black buoys are now green, the Global Positioning Satellite navigation system (GPS) is almost universally used, new types of anchors and sails have appeared, safety skills and gear are vastly improved, many more women are commanding boats, and catamarans and trimarans are common where only monohulls used to sail.

But for all these modern developments, the basic skills and spirit of sailing have not changed at all. Sail trimming, keeping up steerageway, maintaining the dead reckoning plot, heaving-to -- these fundamentals are as important now as ever and receive much attention here. Among the innovations in this edition are:

* Basic skills in early chapters: Fundamental sailing and boat-handling skills and gear, which are introduced in chapters 1, 2, and 3.

* "Hands On" segments: Three dozen special sections, each devoted to a particular seamanship problem and an expert solution.

* More how-to tips: Additional rules of thumb that guide a crew quickly and successfully through seamanship problems.

* New coverage of multihulls: Advice on evaluating, anchoring, and handling catamarans and trimarans under sail (including in storms).

* More on emergencies: New material on emergencies, safety, and heavy-weather sailing, including a section on preparing a docked boat for a hurricane.

* Equipment updates: Expanded coverage of the use and care of modern gear and hardware, including radar, GPS, rescue devices, and asymmetrical spinnakers.

* Terminology: Full definition and illustration of major terms when they're first introduced, with alternative language provided in parentheses.

* Gender: The use of feminine personal pronouns, which reflect the fact that more women are captaining and sailing boats than ever before.

From navigation and seamanship to boat and gear maintenance, from pleasure cruising to heavy-weather sailing, here is the definitive, state-of-the-art guide that provides systematic step-by-step techniques to see you through every situation on deck and in the cockpit..
Price: $27.57 [Notify me when price goes down.]

Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen Media Research International. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey. In the last six months of 2005, eBay members in the United States sold merchandise worth approximately $10.6 billion. As you can see, finding the customers is not a problem locating quality items to sell, is the challenge. So what do you do when you are done cleaning out your closet and attics? Where do you find the merchandise you need to sell on eBay? That s precisely what this new book is about: where to find products that you can buy for a few cents on the dollar and resell for massive profits! This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, close out firms, foreign and domestic manufacturers, and places to look in your area. In short you will learn to become a product sourcing pro and make money on eBay with products including: clothing, mixed lots, electronics, tools, furniture, general mixed merchandise, domestics, housewares, antiques, books, shoes, jewelry, toys, gifts, sporting goods, hardware, and much more..
Price: $14.20 [Notify me when price goes down.]

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.

But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

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Price: $9.22 [Notify me when price goes down.]

A clear, easy-to-understand primer on the exciting world of import/export

The United States imports $1.2 trillion and exports $772 billion in goods on an annual basis. Import/Export For Dummies provides entrepreneurs and small- to medium-size businesses with the critical information they need to begin exporting their products around the world and importing goods to sell in America. This practical guide covers the ins and outs of developing or expanding operations to capture a share of this growing market, with details on the top ten countries with which America trades, from Canada to Germany to China..
Price: $11.26 [Notify me when price goes down.]

If you are in business to sell consumer goods - or you want to be - you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers - large and small businesses, individuals, and mom-and-pop shops - to sell their merchandise right on Amazon. Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: - How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising. - Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center. - Find bargain inventory; target niche markets for big profits. - Get tax deductions and write-offs for business use of your home. - Use Amazon as a stand-alone business or a lead generator for an existing business. - Pay lower sales commissions on Amazon. - Sell your inventions, crafts or intellectual property on Amazon. - Guard against scammers and rip-off artists. - Automate your business with easy-to-use tools..
Price: $17.16 [Notify me when price goes down.]

When Quoyle's two-timing wife meets her just desserts, he retreats with his two daughters to his ancestral home on the starkly beautiful Newfoundland coast, where a rich cast of local characters and family members all play a part in Quoyle's struggle to reclaim his life. As Quoyle confronts his private demons -- and the unpredictable forces of nature and society -- he begins to see the possibility of love without pain or misery.

A vigorous, darkly comic, and at times magical portrait of the contemporary North American family, The Shipping News shows why Annie Proulx is recognized as one of the most gifted and original writers in America today..
Price: $1.60 [Notify me when price goes down.]

Scholastic Books and Taggies, Inc. have joined together to create this finely crafted soft cover book entitled "My First Taggies Book: Sweet Dreams". A soft fleece cover and beautifully embroidered interior spreads offer a unique opportunity for learning while snuggling! Featuring our Taggie tags that kids love to play with! This is already one of the UK's most popular soft books and it even washes clean! Measures 15cm square..
Price: $5.99 [Notify me when price goes down.]

WORKMAN PUBLISHING-Duct Tape Halloween. This book is full of wild creative costume ideas for kids and adults alike. Rented or store bought costumes could never draw this much attention!.
Price: $2.74 [Notify me when price goes down.]