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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century Everyone has heard the story of the Internet Bubble. Beginning with Netscapes IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to irrational exuberance, and everyone moved on. Once Youre Lucky, Twice Youre Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcomsdubbed Web 2.0is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves. Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet fan boys eager for all the promises to come true..
Price: $14.99
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The Monk and the Riddle: The Art of Creating a Life While Making a Living
Prospective entrepreneurs may think they know everything there is to know about starting a business in Silicon Valley. They can draw up business plans, have meetings with venture capitalists, maybe even get funded and actually launch a start-up. However, in The Monk and the Riddle, Silicon Valley sage Randy Komisar reasons that's only half the equation for success. And it may not be the important half. Komisar has worked with a number of companies--Apple, LucasArts Entertainment (the gaming division of George Lucas's empire), and WebTV among them--and has come to a rather startling conclusion: if you can't see yourself doing this business for the rest of your life, don't start it. In other words, he wants to see passion and purpose in business, not just spreadsheets and a by-the-numbers business model. To illustrate, Komisar takes the reader through a hypothetical Silicon Valley start-up, with an eager entrepreneur named Lenny trying to get funding for an online casket-selling business. As Komisar helps Lenny find the real purpose of the business, the passion behind the revenue projections, he reflects back on his life as an entrepreneur. Komisar emerges as a master storyteller, the kind of guy you'd feel honored to share a bottle of wine with. And you believe his conclusion: "When all is said and done, the journey is the reward." It's great if you've made billions on the journey, but the important thing is that you do something you can truly throw yourself into. --Lou Schuler.
Price: $8.95
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Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development (3rd Edition)
Good software starts with a good design, and the subtitle of Applying UML and Patterns, "An Introduction to Object-Oriented Analysis and Design (OOA/D) and the Unified Process" reinforces that that's what this book is about. The first edition of Applying UML and Patterns became a standard. The second edition uses the unified process (UP) as the iterative process within which OOA/D is introduced, and extends the case study used in the first edition. Other changes have been made to reflect the growing consensus on the most effective ways to work with OOA/D and patterns. Although you will learn UML, this isn't what Applying UML and Patterns is all about. It's designed to teach you to think of software as a collection of objects with properties and to manipulate the relationships between them. This is far more profound. The case study enables Craig Larman to carry the design through to Java code. In practice, you will need a basic understanding of OO programming to benefit from Applying UML and Patterns, though you needn't know Java--you can implement the designs in the OO language of your choice with equal facility. When it comes right down to it, Applying UML and Patterns is all about providing you with a language in which to think about software design. This is quite different from learning a language in which to code a design. A facility with OOA/D will enable you to design and discuss programs independent of code, to produce more elegant and maintainable software, and to take a 30,000-foot view of the way your software interacts with the world. In effect, it can shift your viewpoint from that of a mechanic to that more sophisticated viewpoint of an engineer. Recommended. --Steve Patient. Amazon.co.uk.
Price: $39.99
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The Child With Special Needs: Encouraging Intellectual and Emotional Growth (Merloyd Lawrence Book)
Stanley Greenspan, internationally known for his work with infants, young children, and their families, and his colleague, nationally recognized child psychologist Serena Wieder, have for the first time integrated their award-winning research and clinical experience into a definitive guide to raising children with special needs. In this essential work they lay out a complete, step-by-step approach for parents, educators, and others who work with developmental problems. Covering all kinds of disabilities—including autism, PPD, language and speech problems, Down syndrome, cerebral palsy, and ADD—the authors offer a new understanding of the nature of these challenges and also specific ways of helping children extend their intellectual and emotional potential.The authors first show how to move beyond labels to observe the unique profile—strengths and problems—of the individual child. Next, they demonstrate the techniques necessary to help the child not only reach key milestones but also develop new emotional and intellectual capacities. Greenspan’s well-known ”floortime” approach enables parents, as well as clinicians, to use seemingly playful interactions that help children actually move up the development ladder and often master creative and abstract thinking formerly thought beyond their reach. Including vivid case histories, the book also offers deep and compassionate understanding of the stresses and rewards involved in raising a child with special needs.whose amazing work with autistic and other special needs children is nationally known, and his colleague, child psychologist Serena Wieder, have integrated a lifetime of research and clinical practice into a single, comprehensive guide for parents. Covering all kinds of disabilities—including cerebral palsy, autism, retardation, ADD, PDD, and language problems—the book offers specific ways of helping all children reach their full intellectual and emotional potential.First the authors show how to move beyond the label and observe the strengths and problems of the particular child and the key milestones that must be reached. Next, they move step by step through the techniques necessary to help the child reach these milestones and show how to tailor these to each child. Finally, with a deep and compassionate understanding they outline the marital, educational, and social stresses and rewards in raising a special needs child. .
Price: $6.99
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Verbal Workout for the GMAT, 2nd Edition (Graduate Test Prep)
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C++ Programming Language, The (3rd Edition)
In this brand-new third edition of The C++ Programming Language, author Bjarne Stroustrup, the creator of C++, presents the full specification for the C++ language and standard library, a spec that will soon become the joint ISO/ANSI C++ standard. Past readers will find that the new edition has changed a great deal and grown considerably to encompass new language features, particularly run-time type identification, namespaces, and the standard library. At the same time, readers will recognize the lucid style and sensible advice that made previous editions so readable and enjoyable. Probably the biggest change is a substantial new section, well over 200 pages in length, covering the contents and design of the C++ standard library, the most important new feature of the C++ specification. The author has also added a substantial number of new exercises while keeping many from previous editions that have retained their value. While The C++ Programming Language is not a C++ tutorial, strictly speaking, anyone learning the language, especially those coming from C, will greatly benefit from the clear presentation of all its elements. It is impossible to overstate the importance of this book for anyone who is serious about using C++..
Price: $29.00
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MBA Admissions Strategy
"I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York Learn all about MBA admissions techniques and skills from an expert! MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: - Competitive Strategy
- Profile Development
- Essay Management and
- Writing Technique
This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays. The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA. .
Price: $18.94
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