Books about Spanning from Amazon.com

Spanning a century of screen wizardry-from the early innovations of the pioneering French fantasist Georges Méliès to the first synthetic TRON images to the cutting-edge technology used in the most recent Star Wars and The Matrix-this fabulous volume pays homage to dazzling visual pyrotechnics and the artists of illusion who created them. This detailed look at the history of these great illusions is presented through interviews with 37 international masters of the art and science of special effects and more than 1,000 spectacular illustrations, nearly all in color.

The monster spewing flames in Godzilla, the flying bicycle in E.T. , the rampaging dinosaurs in Jurassic Park-these are just a few of the cinematic magic moments that have held audiences spellbound over the years. The inventors of such screen legerdemain reveal the huge variety of techniques they employ, from animation, animatronics, makeup, and model-making to the most astounding computer trickery possible today. The book encompasses not only film and television but also theme parks and attractions. As a bonus, the author includes his selection of DVDs with not-to-be-missed special effects. AUTHOR BIO: Pascal Pinteau is a journalist, screenwriter, and special effects designer who has created special effects for commercials, TV shows, and theme parks. Since 1985, he has visited with special effects masters throughout the United States, the United Kingdom, Japan, and Australia..
Price: $18.99 [Notify me when price goes down.]

Henry Petroski's lyrical history of bridge builders in America is organized around five engineers: James Eads (inventor of the diving bell, which bridged Mississippi at St. Louis); Theodore Cooper (railroad bridge engineer and designer of the ill-fated Quebec Bridge); Gustav Lindenthal (Hell Gate Bridge, New York); Othmar Ammann (George Washington and Verrazano-Narrow bridges); and David Steinman (Mackinac bridge). Petroski's opening and closing chapters, "Imagine" and "Realize," remind us how a bridge starts out as a dream of engineering, but ends as a reality of compromise and maintenance. Edward Tenner says that "The profound contribution of Engineers of Dreams is to remind us that communication across generations may be the most important bridge of all.".
Price: $8.49 [Notify me when price goes down.]

Insights into how practitioners, consultants, and faculty can derive theories from actual experience and use them to solve real world problems .
Price: $48.50 [Notify me when price goes down.]

This pioneering work bridges the long-standing gap between biblical studies and theology In BETWEEN TWO HORIZONS nine prominent scholars constructively discuss the relationship of biblical studies to the task of doing theology in our contemporary context. Though serving as an excellent text in its own right, this volume also introduces the forthcoming Two Horizons Commentary series--a completely new kind of commentary on the New Testament designed to reintegrate biblical studies with contemporary theology in the service of the church.

Contributors--Stephen E. Fowl, John Goldingay, Joel B. Green, Trevor Hart, Steve Motyer, John Christopher Thomas, Max Turner, Robert W. Wall, and N.T. Wright..
Price: $16.59 [Notify me when price goes down.]

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.

As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.

This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:

• Strength your credibility with silo teams and your CEO
  
• Use cross-functional teams and other strategic linking devices
  
• Foster communication across silos
  
• Select the right CMO role-- from facilitator to strategic captain
  
• Develop common planning processes
  
• Adapt your brand strategy to silo units
  
• Allocate marketing dollars strategically across silos
  
• Develop silo-spanning marketing programs
  

In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat..
Price: $19.77 [Notify me when price goes down.]

In the field of genetic and evolutionary algorithms (GEAs), a large amount of theory and empirical study has been focused on operators and test problems, while problem representation has often been taken as given. This book breaks with this tradition and provides a comprehensive overview on the influence of problem representations on GEA performance. The book summarizes existing knowledge regarding problem representations and describes how basic properties of representations, such as redundancy, scaling, or locality, influence the performance of GEAs and other heuristic optimization methods. Using the developed theory, representations can be analyzed and designed in a theory-guided matter. The theoretical concepts are used for solving integer optimization problems and network design problems more efficiently. The book is written in an easy-readable style and is intended for researchers, practitioners, and students who want to learn about representations. This second edition extends the analysis of the basic properties of representations and introduces a new chapter on the analysis of direct representations.

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Price: $143.10 [Notify me when price goes down.]