Books about Streetsmart from Amazon.com

Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.

People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.

Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.

Brodsky and Burlingham offer essential advice such as:

• Follow the numbers—that’s the best way to spot problems before they become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns
• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach..
Price: $14.95 [Notify me when price goes down.]

"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past.'

-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.

Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.

Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.

McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same!.
Price: $6.50 [Notify me when price goes down.]

This 217-page book is for anyone who ever has to call a total stranger who has never heard of you or your company, and you're trying to ask him for money, an appointment, or get an information package in his hands on the initial call.

It's for the person whose paycheck is dependent upon producing sales. It gives hundreds of ideas and concepts showing you how to sell in a systematic and intelligent manner, learned from years of selling in the trenches. What you read today, you use today. No filler, just time-tested technique after technique.

See three actual chapters from the book on voice mail, screeners, and opening statements.

If your competition reads this book and you don't, you or your sales force won't stand a chance. This is a must read for anyone who wants to know what the top sales reps are doing by phone.

Here Are Just a Few of the Hundreds of Tips

• How to write an effective opening

• Answers for any type of objection

• Callback scripts that close the sale

• Leaving voice mails that get results

• How to find hot leads

• Selling on the inbound call

• How to get quality referrals

• Sure-fire closing techniques

• How to steal accounts

• How to get past screeners

• Great questions to ask

• How to prospect painlessly

• Selling large accounts

• Why you should raise your prices 25%

And much more!.
Price: $29.00 [Notify me when price goes down.]

"Learn how to set up and run profitable businesses in the most alluring market, China." Stays away from theories and focuses on practical advice from real professionals with proven results in China, which is easy to understand and follow. Learn from the best practices of effective China business executives. This book is written for professionals by professionals who have worked in China for decades. The book does not stress theory about how business "should" be done but rather how business "is" done by some of the most successful business executives in China. The objective of the book is to pass on practical advice on how to be effective and more importantly, profitable in China. Almost every foreign company has made mistakes in China and it is the objective of the book to not only show new investors how past mistakes can be prevented but also to help those already in the market learn how other executives handle similar challenges. Real life case studies are also explored in-depth to give investors a better understanding of the challenges one can expect to face and more importantly a way to resolve them. "China Streetsmart" also examines China's outlook to give the investor a balanced view that the attractive opportunities WTO offers must be juxtaposed with the critical challenges such as how to tackle growing unemployment and pervasive corruption. Streetsmart investors are cautious optimists and within every risk there are also great opportunities to be capitalized on. The benefits of investing in China are real. The critical question is not whether one should invest in China but rather how. This book will show you the way..
Price: $14.92 [Notify me when price goes down.]

The top-selling title in McGraw-Hill’s popular Streetsmart series, now with updated timing techniques to transform the marketplace

Renowned timing expert Colin Alexander revises and expands the Streetsmart Guide to Timing the Stock Market for the new trading era, explaining the impact demographic changes have on demand for stocks and bonds. He also reveals how recent market developments can help you spot pending turnarounds, detailing short trading opportunities as well as warning signs of a short trade about to turn bad, and more.

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Price: $13.44 [Notify me when price goes down.]

A Street-Smart Song delves into the boundless philosophical depths of capoeira, the fascinating synthesis of Brazilian dance and self-defense Drawing from a wide range of sources—the streets of Salvador and Rio de Janeiro, the teachings of the old masters Pastinha, Bimba, and Leopoldina, and the brutal economic realities inflicted on the poorest of Brazil—Nestor Capoeira paints an indelible portrait of this living art, its spiritual heritage, and its vital place in a world hypnotized by media and crushed by poverty. The traditional poems and songs of capoeira are here, along with the author’s lively discussions of everything from the space age and television’s impact on third world culture to Candomble and capoeira’s life-changing lessons. Rounding out this absorbing cultural survey are historical photos, sketches of weapons and instruments, and fully illustrated fighting movements, taught step by step..
Price: $3.00 [Notify me when price goes down.]

Traders and investors spend fortunes in time and money trying to gauge the real value of individual stocks. The Streetsmart Guide to Valuing a Stock introduces proven techniques for analyzing a stock's value, spotting undervalued and overvalued stocks, and understanding the impact of interest rate changes and earnings reports on stock prices. New topics include:

• Finance theory in the stock valuation process
• Short-term stock price versus long-term value
• Use of valuation models to uncover misstatements and outright fraud

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Price: $19.98 [Notify me when price goes down.]

"This book is lewd, rude and superb! Frank and Stein have written the first guide to grad school from a student's point of view; and the result is an irreverent, humorous and USEFUL book of advice. These foul-mouthed sages will help you get through a master's or doctoral program more quickly, with fewer blunders and less angst. I plan to recommend this book to all the graduate students I coach and teach."
—Mary McKinney, Ph.D.
Clinical Psychologist and Dissertation Coach
http://www.successfulacademic.com

Yes, sports fans!, er, grad school fans…Bad boys Fred and Karl are back with an updated version of their best selling self-help guide for grad students. This New and/or Improved Version is stocked with additional content, more lame attempts at humor, and a lower price (Karl threatened to moon the publisher unless his demands were met).

Written with the attitude of a couple ill-mannered schoolboys who exhibit the insight and genius of the Ph.D.’s who wrote it, Playing the Game simplifies even the most complex aspects of grad school.

Authors Frank and Stein have broken down Playing The Game into three hilarious and straightforward sections: Getting In, Getting Through, and Getting the Hell Out. In whatever stage of graduate school you find yourself, rest assured that you will never again grumble, “If only I had known! If only someone had explained this @%#! to me sooner!”

Playing the Game simplifies the entire graduate school experience while imparting comically relevant stories and translating complicated graduate school jargon. This self-help guide helps grad students to comprehensively navigate their graduate school journey from application to matriculation. Unlike most of the material you’ll be reading in grad school, Playing the Game is actually intelligible.

www.playing-the-game.com

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Price: $12.57 [Notify me when price goes down.]

Deputy Chief Coleman has taken a basic, no-nonsense approach toward helping you understand and implement the incident command system in a methodical and effective way, beginning with an introduction to the system and an explanation of command operations. Staging and sectors are discussed to ensure that adequate personnel are available to command and arrive at the scene in an organized manner. Mission statements are covered to help explain the responsibilities of the various fireground sectors and the integration of 'command' into their operations. Contents: Section 1: The System Introduction to the incident management system Command Establishing command The command post The command staff The function of command. Section 2: Staging and Sectorization Staging Sectorization. Section 3: Mission Statements Defining mission statements The mission of command The mission of search The mission of attack The mission of backup The mission of ventilation The mission of exposure The mission of extension The mission of overhaul and salvage The mission of rapid intervention Benchmarks. Section 4: Miscellaneous incidents Emergency medical incidents Vehicular incidents Hazardous materials incidents Miscellaneous incidents Section 5: Applying incident command Applying incident command to various types of incidents Appendices Reminder sheet Answers to chapter questions..
Price: $39.16 [Notify me when price goes down.]