Books about Sugarcrm from Amazon.com

Written by a veteran SugarCRM expert and experienced documentation author (not to mention official SugarCRM Rock Star!), this book is the definitive guide to implementing SugarCRM. SugarCRM is the leading open source web based customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. Using a unique checklist approach the book works from the SugarCRM basics right up to advanced features in a clear, friendly way. It is carefully designed to distil hard-won SugarCRM wisdom from a recognized expert into a clear, readable, practical guide. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs, and shows SugarCRM in a realistic business setting through an Extended case study. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it. This book is ideal for small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. It will also be a valuable resource for IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation.
Price: $48.50 [Notify me when price goes down.]

This manual for PHP developers focuses on customizing SugarCRM to extend its capabilities After an overview of the SugarCRM application architecture and its database, it provides a module development tutorial, showing the essential steps for hooking custom modules into the SugarCRM infrastructure, and finishing with common customizations that can be performed against the codebase. Readers need a basic knowledge of SugarCRM as its installation and usage are not covered. SugarCRM is the world's leading commercial open-source customer relationship management software, offering companies of all sizes a more flexible, cost-effective alternative to proprietary applications. Its open-source architecture allows easier customization and integration of customer-facing business processes to build and maintain more profitable relationships. SugarCRM's deployment options include on-demand, on-premise, and appliance-based solutions to suit customers' security, integration, and configuration needs..
Price: $44.99 [Notify me when price goes down.]

• For anyone who is interested in installing and getting started with SugarCRM but doesn't know where to start, this fun and friendly guide is the ideal resource
• Focuses on SugarCRM CE, the freely downloadable software that supports up to five users and helps small and medium-sized businesses to improve their sales performance and customer service
• Covers how businesses can download SugarCRM and how it supports a variety of database engines so that information can easily be transported to other products

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Price: $16.49 [Notify me when price goes down.]