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Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
Price: $14.00
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A Child Called "It": One Child's Courage to Survive
This book chronicles the unforgettable account of one of the most severe child abuse cases in California history. It is the story of Dave Pelzer, who was brutally beaten and starved by his emotionally unstable, alcoholic mother: a mother who played tortuous, unpredictable games--games that left him nearly dead. He had to learn how to play his mother's games in order to survive because she no longer considered him a son, but a slave; and no longer a boy, but an "it." Dave's bed was an old army cot in the basement, and his clothes were torn and raunchy. When his mother allowed him the luxury of food, it was nothing more than spoiled scraps that even the dogs refused to eat. The outside world knew nothing of his living nightmare. He had nothing or no one to turn to, but his dreams kept him alive--dreams of someone taking care of him, loving him and calling him their son. .
Price: $2.18
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Math Doesn't Suck: How to Survive Middle School Math Without Losing Your Mind or Breaking a Nail
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The Great Bust Ahead: The Greatest Depression in American and UK History is Just Several Short Years Away. This is your Concise Reference Guide to Unders Why and How Best to Survive It
The Great Bust Ahead is a concise, straight to the point short book laying out in stark terms the case for a coming depression of historically unprecedented magnitude It will be worse than the 1930s, beginning nominally in 2012, but perhaps as early as 2009-2010 and lasting up to thirteen years. Centered on hard fact demographics, the book boldly claims that the data presented are so irrefutable, that the outcome predicted by the book is equally as irrefutable. The compelling proof presented accurately accounts for the detailed trend of the economy from 1920 to today (something never before accomplished), and projects out to 2030. The book is very easy to read and understand, and requires no prior knowledge of economics. Down to earth things the average person can do to prepare for what is coming are covered. A summary of the catastrophic domestic social and international consequences is offered. October 2007 Update: In 2002 when this book was published, in addition to the massive depression beginning around the end of the decade, it forecast: 1. The economy, as reflected by the DJIA, would resume its upwards march in late 2002 or 2003. This is exactly what happened. 2. The DJIA would have a snapback to 13,000 to 14,000 and the FTSE to 6,000 to 7,000 by 2004, but delayed possibly by wars/politics/terrorism/scandals. This is exactly what has happened. Although the full snapback has been delayed for the reasons described, the DJIA has now closed over 14,100 and the FTSE over 6,700. 3. The DJIA returns from 2003 to 2012 would average a historically long-term normal of 7% to 8%. So far, with the delayed full snapback for the reasons described, DJIA actual returns have averaged a more modest 5.8%, as would be expected. 4. Interest rates would increase from 2003 onwards. This is exactly what has happened..
Price: $8.95
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How to Survive the Loss of a Love
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In a Pit with a Lion on a Snowy Day: How to Survive and Thrive When Opportunity Roars
Your greatest regret at the end of your life will be the lions you didn't chase. You will look back longingly on risks not taken, opportunities not seized, and dreams not pursued Stop running away from what scares you most and start chasing the God-ordained opportunities that cross your path. In a Pit with a Lion on a Snowy Day is inspired by one of the most obscure yet courageous acts recorded in Scripture, a blessed and audacious act that left no regrets: “Benaiah chased a lion down into a pit. Then, despite the snow and slippery ground, he caught the lion and killed it” (2 Samuel 23:20 -21). Unleash the lion chaser within! What if the life you really want, and the future God wants for you, is hiding right now in your biggest problem, your worst failure… your greatest fear ? Story Behind the Book“Our best days often start out as our worst days. And our greatest opportunities are often disguised as our biggest problems. You can land in a pit with a lion on a snowy day, and it will seem like the end of the road. But God is in the recycling business. He recycles past experiences and uses them to prepare us for future opportunities. That is the story of my life. And that is the story of your life. Look in the rearview mirror long enough and you’ll see that God has purposely positioned you everywhere you’ve been—even when it seemed you’d taken a wrong turn.” —Mark Batterson.
Price: $7.84
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The Unthinkable: Who Survives When Disaster Strikes - and Why
It lurks in the corner of our imagination, almost beyond our ability to see it: the possibility that a tear in the fabric of life could open up without warning, upending a house, a skyscraper, or a civilization. Today, nine out of ten Americans live in places at significant risk of earthquakes, hurricanes, tornadoes, terrorism, or other disasters. Tomorrow, some of us will have to make split-second choices to save ourselves and our families. How will we react? What will it feel like? Will we be heroes or victims? Will our upbringing, our gender, our personality–anything we’ve ever learned, thought, or dreamed of–ultimately matter? Amanda Ripley, an award-winning journalist for Time magazine who has covered some of the most devastating disasters of our age, set out to discover what lies beyond fear and speculation. In this magnificent work of investigative journalism, Ripley retraces the human response to some of history’s epic disasters, from the explosion of the Mont Blanc munitions ship in 1917–one of the biggest explosions before the invention of the atomic bomb–to a plane crash in England in 1985 that mystified investigators for years, to the journeys of the 15,000 people who found their way out of the World Trade Center on September 11, 2001. Then, to understand the science behind the stories, Ripley turns to leading brain scientists, trauma psychologists, and other disaster experts, formal and informal, from a Holocaust survivor who studies heroism to a master gunfighter who learned to overcome the effects of extreme fear. Finally, Ripley steps into the dark corners of her own imagination, having her brain examined by military researchers and experiencing through realistic simulations what it might be like to survive a plane crash into the ocean or to escape a raging fire. Ripley comes back with precious wisdom about the surprising humanity of crowds, the elegance of the brain’s fear circuits, and the stunning inadequacy of many of our evolutionary responses. Most unexpectedly, she discovers the brain’s ability to do much, much better, with just a little help. The Unthinkable escorts us into the bleakest regions of our nightmares, flicks on a flashlight, and takes a steady look around. Then it leads us home, smarter and stronger than we were before..
Price: $12.47
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Queen Bees and Wannabes: Helping Your Daughter Survive Cliques, Gossip, Boyfriends, and Other Realities of Adolescence
The Basis for the Movie Mean GirlsPARENTS CAN MAKE A DIFFERENCE IN GIRL WORLD Do you feel as though your adolescent daughter exists in a different world, speaking a different language and living by different laws? She does. This groundbreaking book takes you inside the secret world of girls’ friendships, translating and decoding them, so parents can better understand and help their daughters navigate through these crucial years. Rosalind Wiseman has spent more than a decade listening to thousands of girls talk about the powerful role cliques play in shaping what they wear and say, how they feel about school, how they respond to boys, and how they feel about themselves. In this candid and insightful book, Wiseman discusses: • Queen Bees, Wannabes, Targets, Torn Bystanders, and others: how to tell what role your daughter plays and help her be herself • Girls’ power plays, from birthday invitations to cafeteria seating arrangements and illicit parties, and how to handle them • Good popularity and bad popularity: how cliques bear on every situation • Hip Parents, Best-Friend Parents, Pushover Parents, and others: examine your own parenting style, “Check Your Baggage,” and identify how your own background and biases affect how you relate to your daughter • Related movies, books, websites, and organizations: a carefully annotated resources section provides opportunities to follow up on your own and with your daughter Enlivened with the voices of dozens of girls and parents and a welcome sense of humor, Queen Bees and Wannabes is compelling reading for parents and daughters alike. A conversation piece and a reference guide, it offers the tools you need to help your daughter feel empowered and make smarter choices..
Price: $4.90
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Conquer the Crash: You Can Survive and Prosper in a Deflationary Depression, Expanded and Updated Edition
"The forecasts in Conquer the Crash continue to be uncannily accurate. Look out below as the rest become reality." Jim Puplava, host, financialsense.com ____________ A year after Conquer the Crash published, stock markets around the world fell precipitously. The rebound of the last six months has convinced some that we are leaving the bear market behind and entering a bull market and economic boom. In this expanded and updated Second Edition of the New York Times bestseller, Prechter returns to provide answers as to what lies ahead. He provides updated economic and market analysis, shows you how to take steps to protect, survive, and prosper and asks, contrary to what most market analysts believe, whether the depression is truly at an end? The expanded and updated edition includes a new 50 page supplement plus current Safety Sources. Written by a leading expert on investing in bear markets, this book is a timely and insightful guide for anyone looking to protect and make money in today's financial markets. Praise for the first edition: "...I am saying that this is 'must reading' for anyone who has even the slightest interest in the stock market and his or her own investing." Richard Russel, Dow Theory Letters "Prechter's understanding of technical, contrary and economic analysis is exceptional" Lawrence G. MacMillan, The Option Strategist "All investors imbued with the idea that stocks should be bought and held forever should read this book." Charlie Minter and Marty Weiner, Comstock Partners, Inc. "Conquer the Crash provides disciplined investors with a map, compass and survival guide. Don't leave home without it." Henry Van der Eb, The P.Q. Wall Forecast "A compelling exposition of how both the mechanics and the psychology of the business cycle can be encapsulated in market analysis." Sean Corrigan, Capital-Insight.com "Prechter knows the facts like few others. Read this forceful argument carefully. It can save you from financial loss." James R. Cook, President, Investment Rarities "...required reading for anyone who wants to enhance his or her prospects for the years ahead." Timothy Bost, Editor, Financial Cycles.
Price: $15.70
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