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Designing Web Navigation: Optimizing the User Experience
Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: - Provides the foundations of web navigation and offers a framework for navigation design
- Paints a broad picture of web navigation and basic human information behavior
- Demonstrates how navigation reflects brand and affects site credibility
- Helps you understand the problem you're trying to solve before you set out to design
- Thoroughly reviews the mechanisms and different types of navigation
- Explores "information scent" and "information shape"
- Explains "persuasive" architecture and other design concepts
- Covers special contexts, such as navigation design for web applications
- Includes an entire chapter on tagging
While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action..
Price: $28.30
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A Taxonomy for Learning, Teaching, and Assessing: A Revision of Bloom's Taxonomy of Educational Objectives, Abridged Edition
This revision of Bloom's taxonomy is designed to help teachers understand and implement standards-based curriculums Cognitive psychologists, curriculum specialists, teacher educators, and researchers have developed a two-dimensional framework, focusing on knowledge and cognitive processes. In combination, these two define what students are expected tolearn in school. Like no other text, it explores curriculums from three unique perspectives-cognitive psychologists (learning emphasis), curriculum specialists and teacher educators (C&I emphasis), and measurement and assessment experts (assessment emphasis). This "revisited" framework allows you to connect learning in all areas of curriculum. Educators, or others interested in Educational Psychology or Educational Methods for grades K-12. .
Price: $42.29
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Microbiology: With Diseases by Taxonomy
Filled with lively vignettes and cutting-edge research that highlight the intrinsic appeal of microbiology, Bauman’s Second Edition retains the book’s groundbreaking art program, includes a handy new “Microbe-at-a-Glance” feature, offers new options for the Microbiology Place website/CD-Rom, and provides instructors with a new Media Manager presentation package with 30 multi-step animations. KEY TOPICS: A Brief History of Microbiology, The Chemistry of Microbiology, Cell Structure and Function, Microscopy, Staining and Classification, Microbial Metabolism, Microbial Nutrition and Growth, Microbial Genetics, Recombinant DNA Technology, Controlling Microbial Growth in the Environment, Controlling Microbial Growth in the Body: Antimicrobial Drugs, Characterizing and Classifying Prokaryotes, Characterizing and Classifying Eukaryotes, Characterizing and Classifying Viruses, Viroids, and Prions, Infection, Infectious Diseases, and Epidemiology, Innate Immunity, Specific Defense: Adaptive Immunity, Immunization and Immune Testing, Hypersensitivities, Autoimmune Diseases, and Immune Deficiencies, Pathogenic Gram-Positive Cocci and Bacilli, Pathogenic Gram-Negative Cocci and Bacilli, Mycoplasmas, Rickettsias, Chlamydias, Spirochetes, and Vibrios, Pathogenic Fungi, Parasitic Protozoa, Helminths, and Arthropod Vectors, Pathogenic DNA Viruses, Pathogenic RNA Viruses, Applied and Environmental Microbiology. KEY MARKET: For all readers interested in the study of microbiology..
Price: $181.25
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Designing and Assessing Educational Objectives: Applying the New Taxonomy
"Marzano concisely and effectively shows how his three domains of learning and the New Taxonomy can be operationalized for teachers and administrators. This book integrates objectives, instructional approaches, and assessment options so that these critical aspects of teaching are aligned to promote student learning." -James McMillan, Professor and Chair, Foundations of Education Virginia Commonwealth University A hands-on guide for applying the New Taxonomy to develop meaningful and targeted educational objectives and assessments. Translating mandated standards into concrete objectives and then creating appropriate tasks to assess student learning of those objectives can be a challenge for educators. This practical resource provides a step-by-step process that shows readers how to make designing educational objectives and creating appropriate assessment tasks a part of their day-to-day practice.
Written as a stand-alone volume, Designing and Assessing Educational Objectives reviews the framework and basic principles of Marzano's New Taxonomy and illustrates how educators can utilize Marzano's model to assess student performance on a broad scale or for a specific unit of instruction or grading period. The book explores objectives and tasks for each of the six levels of mental processing-retrieval, comprehension, analysis, knowledge utilization, metacognition, and self-system thinking-and features:
- Benchmark statements that provide a starting point for the process
- Step-by-step models, helpful diagrams, and useful charts
- Numerous detailed examples from multiple subject areas and grade levels
- Application of the taxonomy's three domains of knowledge: information, mental procedures, and psychomotor procedures
Comprehensive and profound, this resource is essential for teachers, school and district administrators, curriculum directors, and assessment specialists seeking to apply standards to curriculum and instruction for measurable results. (20071203).
Price: $24.70
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Ants of North America: A Guide to the Genera
Ants are among the most conspicuous and the most ecologically important of insects This concise, easy-to-use, authoritative identification guide introduces the fascinating and diverse ant fauna of the United States and Canada. It features the first illustrated key to North American ant genera, discusses distribution patterns, explores ant ecology and natural history, and includes a list of all currently recognized ant species in this large region. * New keys to the 73 North American ant genera illustrated with 250 line drawings ensure accurate identification * 180 color images show the head and profile of each genus and important species groups * Includes a glossary of important terms.
Price: $12.88
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Building Enterprise Taxonomies
Taxonomies have been fundamental to organizing knowledge and information for centuries Now they are the backbone of well organized information systems and the lynchpin of findability in an online world. This book is the first taxonomy primer to present how to design, create, apply and maintain structured vocabularies, including taxonomy, thesauri, ontology and folksonomy, specifically for digital information. This comprehensive and accessible guide explains how to make sure both content creators and content consumers are speaking the same language..
Price: $24.95
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Plant Systematics: A Phylogenetic Approach, Third Edition
Plant Systematics: A Phylogenetic Approach, Second Edition is an introductory text that incorporates phylogenetic principles and methods throughout—from the careful explanation of phylogenetic methods and principles in the initial two chapters to the taxonomic survey of vascular plant families in the last two chapters. Orders and families are recircumscribed to represent monophyletic groups, largely following the most recent classification of the Angiosperm Phylogeny Group. The sources of taxonomic evidence are discussed, including morphology, anatomy, embryology, chromosomes, palynology, secondary plant compounds, proteins, and DNA. Molecular taxonomic methods are fully presented, and throughout the book reference is made to the results of recent studies, both molecular and morphological. A chapter on the history of plant classification puts current systematic methods in a historical context. Issues relating to variation in plant populations and species, including discussion of speciation, species concepts, polyploidy, hybridization, breeding systems, and introgression are carefully considered. Botanical nomenclature and field and herbarium methods are discussed in two appendices. New to the Second Edition are a chapter presenting an overview of the phylogeny of the green plants (with an emphasis on the vascular plants), a detailed glossary of botanical and biological terms, and coverage of 16 additional families of vascular plants. All chapters have been thoroughly updated, taking into account recent taxonomic methods and hypotheses. The text is copiously illustrated, using in large part the informative analytical drawings developed as part of the Generic Flora of the Southeastern United States project. The text is accompanied by a much expanded CD-ROM, containing over 2,200 color photos illustrating the diagnostic characters of (and variability within) the vascular plant families covered in the text, including many images showing floral and fruit dissections..
Price: $88.99
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Keys to Soil Taxonomy
This is a durable, useful, and transportable 'pocket version' of the soil manual. This paperback edition is bound in sewn signatures, like a hardback book, and the paper cover is laminated for durability This edition is ideal for field work, as it is easily transportable and will not fall apart when taken into the field or when wet. Keys to Soil Taxonomy offers the latest available soil classification information, contains eighteen chapters, and includes and appendix and an index..
Price: $35.00
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Biology of the Snapping Turtle (Chelydra serpentina)
The name "snapping turtle" conjures up images of powerful, prehistoric-looking beasts that lurk in the dark waters of local swimming holes. Beyond its status as childhood legend, Chelydra serpentina is one of the most interesting reptiles of the New World. One of our largest turtles, this animal weighs up to thirty-five pounds, lays as many as one hundred eggs and can deliver a nasty bite. Due to its wide distribution, abundance, and large reproductive output, the snapping turtle has become one of the most extensively studied species of reptiles. This volume synthesizes all that is known about the common snapping turtle to provide an up-to-date and comprehensive resource on the species' evolution, physiology, behavior, and life history. Anthony C. Steyermark, Michael S. Finkler, Ronald J. Brooks, and a team of experts detail the systematics, energetics, growth patterns, sex determination, and population genetics of snapping turtles and devote special attention to the fossil record of the snapping turtle family Chelydridae. The first broad biological treatment of the common snapping turtle, this is the definitive reference for anyone working with or interested in this fascinating reptile. Contributors: Ralph A. Ackerman, Iowa State University; Abdulaziz Y. A. AlKindi, Sultan Qaboos University; Barbara A. Bell, Drexel University; Ronald J. Brooks, University of Guelph; Justin D. Congdon, Savannah River Ecology Lab; Carl H. Ernst, George Mason University; Michael A. Ewert, Indiana University Bloomington; Michael S. Finkler, Indiana University Kokomo; Matthew K. Fujita, University of California, Davis; Eugene S. Gaffney, American Museum of Natural History; David A. Galbraith, Royal Botanical Gardens; Robert E. Gatten, Jr., University of North Carolina at Greensboro; Judith L. Greene, Savannah River Ecology Lab; J. Howard Hutchison, University of California, Berkeley; John B. Iverson, Earlham College; Fredric J. Janzen, Iowa State University; Jason J. Kolbe, Washington University; David B. Lott, Clarion University of Pennsylvania; Ibrahim Y. Mahmoud, Sultan Qaboos University; Don Moll, Southwest Missouri State University; Scott A. Reese, Kennesaw State University; Todd A. Rimkus, Marymount University; H. Bradley Shaffer, University of California Davis; James R. Spotila, Drexel University; David E. Starkey, University of Central Arkansas; Anthony C. Steyermark, University of St. Thomas; Gordon R. Ultsch, University of Alabama; Nigel H. West, University of Saskatchewan .
Price: $48.69
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