Books about Tornado from Amazon.com

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

.
Price: $3.19 [Notify me when price goes down.]

A tornado appears in the distance, and Pete, the farmhand, gathers everyone into the storm cellar. While they wait for the storm to pass,he tells the family about the dog dropped down by a tornado when Pete was a boy. Named Tornado, Pete's pet was no ordinary dog -- he played card tricks, saved a turtle's life, and had a rivalry with the family cat. By the time Pete tells all of Tornado's lively stories, the storm has passed, and another family has been entertained by this very special dog.

.
Price: $1.79 [Notify me when price goes down.]

New Look! Relaunched with new jackets and 8 pages of new text!

Here is a dramatic and compelling guide to nature's most dangerous and destructive forces. Stunning full-color photographs, models and illustrations offer a unique "eyewitness" view of catastrophic weather conditions. See into the eye of a spiraling cyclone, hailstones the size of tennis balls, a spectacular lightning ball, the devastating effects of the El Nino phenomenon, and how a gentle mountain stream can become a raging torrent within a few minutes. Learn the techniques developed through the centuries to forecast weather, about the chicken that was stripped of its feathers by a tornado, about Benjamin Franklin's lightning rod, and why human activity can cause weather patterns to change. Discover what causes giant waves capable of engulfing entire cities, the disastrous consequences of drought, how plants and animals have adapted to withstand extreme conditions, the weather patterns beyond Earth, and much, much more..
Price: $8.90 [Notify me when price goes down.]

From surreal skyscapes to wholesale destruction: the most dramatic scenes from the natural world.

The destructive power of nature has always been a source of fear and fascination, and never more so than now, when climate change and extreme weather conditions are constantly in the news. Across the central United States, the infamous storms of Tornado Alley are fueled by the collision of cold fronts from Canada and warm fronts from the Gulf of Mexico. People have been chasing these storms for decades in pursuit of thrilling experiences, but now a new generation of storm chasers is combining scientific knowledge with powerful images.

This book follows Mike Hollingshead and Eric Nguyen on seventeen chases through Colorado, Iowa, Kansas, Nebraska, New Mexico, Oklahoma, and South Dakota, illustrating the unfolding events with sequential shots and a running commentary by the chasers themselves. These spectacular storm portfolios are expanded with special features on weather phenomena like hail and mammatus clouds plus insights into forecasting and research. 340 color illustrations..
Price: $15.91 [Notify me when price goes down.]

‘Branley explains these powerful storms in simple terms young children can understand He describes the funnel cloud and how it forms and [tells] what to do during a tornado The book ends on a comfortable note, that the idea is not to panic but to know what to do to ensure safety.’ —BL.

A Reading Rainbow Selection.
Price: $2.50 [Notify me when price goes down.]

It was April 3, 1974. Crime was soaring Unemployment and inflation were out of control A costly war had just come to its demoralizing end, and an unpopular President was on his way out of office. Then, over a sixteen-hour period, nature stepped forward with its own display of mayhem: an unprecedented outbreak of 148 tornadoes, covering thirteen states in the heart of the country, from Michigan to Mississippi. Hundreds of people were killed, thousands of homes demolished, and a billion dollars in losses sustained. Sixty-four of the tornadoes would be classified as severely violent; six belonged to the most rare, most deadly category: F5, or "incredible tornadoes."

Like the best nonfiction, F5 is a brilliantly crafted page-turner that reads with the immediacy of a novel, telling a harrowing story of natural disaster against the backdrop of the turbulent 1970s. Acclaimed journalist Mark Levine follows the heart-wrenching fate of a rich cast of intertwined characters -- ordinary Americans whose lives are transformed in a terrifying instant. A pair of teenage lovers are caught while driving on a dark country road; a Vietnam veteran is trapped at home with a newborn baby; a sheriff finds himself in the line of fire twice in rapid succession; a black preacher with a past of dire hardship struggles to protect his family.

Other figures enter the story from the broader cultural scene, including Hank Aaron, on his way to challenging baseball’s home run record amid racist death threats; Patty Hearst, whose image as kidnapping victim is undergoing a radical shift; Richard Nixon and George Wallace, both intent on using the storms to their political advantage; and a memorably eccentric scientist, known as Mr. Tornado, who regards the "Superoutbreak" as the apotheosis of his scholarly life. Gripping and revelatory, F5 braids the story of the shattering outbreak with images of social upheaval and individual heroism in a stunning, unforgettable read..
Price: $2.55 [Notify me when price goes down.]

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
.
Price: $25.04 [Notify me when price goes down.]

Over the last decade, vxWorks and the IDE Tornado have become the dominating force in the embedded market place. This makes the operating system and its development environment a unique choice to start development for Embedded Applications. This book provides vital information gathered in years of experience working with VxWorks, offering support and fundamental insights into real time development using the platform. It covers Basics, Development and Deployment, giving hints and tips what should be done and what better be omitted..
Price: $25.02 [Notify me when price goes down.]

The most far-ranging and complete book ever written on tornados. Provides information on the most destructive tornados in every state. (also in 200 other countries).
Price: $10.00 [Notify me when price goes down.]