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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan.
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There should be a law that requires every child to sit on Grandpa's knee as he chants "Trot, trot, to Boston; trot, trot, to Lynn." Grownups who still giggle at the thought of Little Jack Horner pulling a plum out of his Christmas pie, or who make a wish on a star, murmuring "Star light, star bright, first star I see tonight" know the secret. They're the ones who will be handing down those same nursery rhymes to their own children, preserving an age-old tradition. But no child should be left behind.

In world folklore authority Iona Opie's collection, these invaluable and ancient nuggets of childhood verse are bursting with new life. Quirky and sly, sweet, gentle, rollicking, silly... the range of rhymes is breathtaking. Winner of over a dozen prestigious awards, including a Parents' Choice Award and an ALA Notable Children's Book award, this wonderful book is charmingly illustrated by Rosemary Wells, best known for her Max books (Max's Bath, Max's Bedtime, Max's Ride). A solid repertoire of nursery rhymes should be de rigueur for any aunt, uncle, grandparent, or parent worth his or her salt. This book is a must, as is its companion volume, Here Comes Mother Goose. (Click to see a sample spread from My Very First Mother Goose. Illustrations & copy; 1996 by Rosemary Wells. Permission from Candlewick Press.) (Baby to preschool) --Emilie Coulter.
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With 150,000 copies in print, the original TEACHING GIFTED KIDS is a perennial best-seller Teachers everywhere call it, "the orange Bible" and turn to it daily to make sure their gifted students are getting the learning opportunities they need and deserve.

Since the first edition was published, author Susan Winebrenner has spent eight years using it with school districts, teachers, parents, and kids across the U.S. and the U.K. this revised, expanded, updated edition reflects her personal experiences and the changes that have taken place in education over the years. Her basic philosophy hasn't changed, and all of the proven, practical, classroom-tested strategies teachers love are still here. But there's now an entire chapter on identifying gifted students. The step-by-step how-tos for using the strategies are more detailed and user-friendly. There's a new chapter especially for parents. And all of the forms in the book are also on CD-ROM (sold separately) so you can print them out and customize them for your classroom.

Since 1992, TEACHING GIFTED KIDS has been the definitive guide to meeting the learning needs of gifted students in the mixed-abilities classroom-without losing control, causing resentment, or spending hours preparing extra materials. This new edition is even better..
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Parents will be quick to jump to the conclusion that there can be nothing appealing in a tale of an ugly kid who breaks things. And certainly--from that adult perspective--there's something off-putting about the illustrations of David, with his potato head, feral eyes, and a maniacal grin that exposes ferociously pointed teeth. But 3- and 4-year-olds see things differently, and will find his relentless badness both funny and liberating. "No, David," wails the off-stage mother, as David reaches for the cookie jar. "No! No! No!" as he makes a swamp out of the bathroom. "Come back here, David!" as he runs naked down the street. Each vivid double-page illustration is devoted to a different youthful indiscretion and a different vain parental plea. Readers will be amused to know that the protagonist's name is no accident: award-winning writer-illustrator David Shannon wrote the book after discovering a similar effort that he had made, again with himself at the center of each drawing, at the age of 5. (Ages 3 to 6) --Richard Farr.
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There Are More Than One Million Lawyers in America

A law degree is not necessarily a ticket to succes, wealth and happiness Perhaps it's dissatisfaction with the hours, the firm, or the work itself, but every year, more and more lawyers want out. Now there's a real-world primer that can help virtually anyone in this position. Wheather you're merely considering a change or firmly committed to one, The Lawyer's Career Change Handbook provides all the tools and information you need. A surprising number of lawyers in this country have discovered that a law degree is not necessarily a ticket to wealth, success and happiness, and now they want out.

Hindi Greenberg -- founder and president of Lawyers in Transition -- has written an indispensable quidebook for those in that position. Chock full of helpful advice, exercises, listings of resources and real-life stories, The Lawyer's Career Change Handbook provides all the tools needed to help the unsatisfied many who are either considering a new career or actively pursuing one.

This one-of-a-kind volume can help legal professionals identify, target, and get new jobs that best suit their abilities, background, personality and interests, while offering them ways to cope with the inevitable stress of changing fields. And those who wish to remain in the law world will discover invaluable methods for creating more satisfaction in their current fields, for exploring other areas of the law that they may not have previously considered, and for determining if a solo or small practice is the right way to go.

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Designed for the two-semester general chemistry course, Chang's textbook has often been considered a student favorite. This best-selling textbook takes a traditional approach. It features a straightforward, clear writing style and proven problem-solving strategies. The strength of the seventh edition is the integration of many tools that are designed to inspire both students and instructors. The textbook is the foundation for the technology. The multi-media package for the new edition stretches students beyond the confines of the traditional textbook..
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by Jean Feldman Over 400 ideas to make those 'between times' teachable moments and smooth transitions with simple and fun activities 288 pages..
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