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Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you ll learn how to: -Evaluate new social technologies as they emerge -Determine how different groups of consumers are participating in social technology arenas -Apply a four-step process for formulating your future strategy -Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image. "Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?" -Seth Godin, author, Meatball Sundae "This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible." -Scott Cook, Founder and Chairman of the Executive Committee, Intuit Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. -Cathie Black, President, Hearst Magazines "The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition." -John T. Chambers, Chairman and CEO, Cisco "Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media." -Christina Norman, President, MTV "Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject." -Clark Kokich, CEO, Avenue A | Razorfish "Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape." -Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
Price: $16.00
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The Last Days of Old Beijing: Life in the Vanishing Backstreets of a City Transformed
A fascinating, intimate portrait of Beijing through the lens of its oldest neighborhood, facing destruction as the city, and China, relentlessly modernizes. Soon we will be able to say about old Beijing that what emperors, warlords, Japanese invaders, and Communist planners couldn’t eradicate, the market economy has. Nobody has been more aware of this than Michael Meyer. A long-time resident, Meyer has, for the past two years, lived as no other Westerner—in a shared courtyard home in Beijing’s oldest neighborhood, Dazhalan, on one of its famed hutong (lanes). There he volunteers to teach English at the local grade school and immerses himself in the community, recording with affection the life stories of the Widow, who shares his courtyard; coteacher Miss Zhu and student Little Liu; and the migrants Recycler Wang and Soldier Liu; among the many others who, despite great differences in age and profession, make up the fabric of this unique neighborhood. Their bond is rapidly being torn, however, by forced evictions as century-old houses and ways of life are increasingly destroyed to make way for shopping malls, the capital’s first Wal-Mart, high-rise buildings, and widened streets for cars replacing bicycles. Beijing has gone through this cycle many times, as Meyer reveals, but never with the kind of dislocation and overturning of its storied culture now occurring as the city prepares to host the 2008 Summer Olympics. Weaving historical vignettes of Beijing and China over a thousand years through his narrative, Meyer captures the city’s deep past as he illuminates its present. With the kind of insight only someone on the inside can provide, The Last Days of Old Beijing brings this moment and the ebb and flow of daily lives on the other side of the planet into shining focus. .
Price: $14.96
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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm. .
Price: $15.63
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Polk: The Man Who Transformed the Presidency and America
In Polk, Walter R. Borneman gives us the first complete and authoritative biography of a president often overshadowed in image but seldom outdone in accomplishment. James K. Polk occupied the White House for only four years, from 1845 to 1849, but he is rightly recognized as the last strong pre-Civil War president. His pledge to serve a single term, which many thought would immediately consign him to lame-duck status, enabled Polk to rise above electoral politics and to outflank his adversaries. Thus Polk plotted and attained a formidable agenda: He fought for and won tariff reductions, reestablished an independent Treasury, and most notably, brought Texas into the Union, bluffed Great Britain out of the lion’s share of Oregon, and wrested California and much of the Southwest from Mexico. On reflection, these successes seem even more impressive, given the contentious political environment of the time. In tracing Polk’s life and career–his early childhood in a prominent frontier family, his meteoric rise in public office and storied turn in the House of Representatives, the dramatic plunge of his career fortunes early in the post-Jacksonian period, and his political rebirth prior to the 1844 campaign season–Borneman dispels conventional views of Polk as a dark horse or an accidental president. Instead, we see Polk as he was–a decisive, if not partisan, statesman whose near doubling of America’s boundaries and expansive broadening of executive powers redefined the country at large, as well as the nature of its highest office. Along with Polk, this is also the story of Andrew Jackson, Polk’s longtime political patron; Henry Clay, Polk’s ambitious rival; ex-president Martin Van Buren, who lusted to return to the White House; Senator Thomas Hart Benton of Missouri, who shared Polk’s commitment to territorial expansion but came to quarrel with him over the means; Polk’s fellow Tennessee politicos Davy Crockett and Sam Houston; and a principled young Whig from Illinois named Abraham Lincoln, who goaded Polk about misleading the nation into war with Mexico. Proving the eternal truth of the adage “The more things change, the more they stay the same,” especially in terms of presidential politics, Borneman also provides engrossing blow-by-blow tales of punishing campaigns, audacious third-party spoilers, and the often comical lengths political fixers will go to reach a highly fickle electorate. In this unprecedented, long-overdue warts-and-all biography, we are reminded anew of the true meaning of presidential accomplishment and resolve. From the Trade Paperback edition..
Price: $16.70
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The Supernatural Power of a Transformed Mind: Access to a Life of Miracles
Moving in the spiritual realm should be as much a part of a believer's routine as prayer, worship and reading Scripture. Yet all too often, Christians practice an intellectual faith, which lacks any supernatural punch. Healing, deliverance and signs and wonders are an inheritance for all followers of Jesus Christ. The Supernatural Power of a Transformed Mind teaches you how to remove the blinders of religious limitation to redeem the lost and transform communities. You too can tap into an abundance of miracle-working authority and unleash the power of God's glory..
Price: $8.98
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist. This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google. The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications." Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han.
Price: $4.03
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Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
Doom, the video game in which you navigate a dungeon in the first person and messily lay waste to everything that crosses your path, represented a milestone in many areas. It was a technical landmark, in that its graphics engine delivered brilliant performance on ordinary PC hardware. It was a social phenomenon, with individuals and companies hooking up networks specifically for Doom tournaments and staying up for days to blast away on them (well before the Internet went big-time). The game's publisher, id Software, used an unusual shareware marketing strategy (give away the first levels, charge for the more advanced ones) that worked very well. On top of it all, the gore-filled game raised serious questions about decency in products meant for use by school-age kids. Masters of Doom explores the Doom phenomenon, as well as the lives and personalities of the two men behind it: John Carmack and John Romero. This book manages, for the most part, to keep clear of the breathless techno-hagiography style that characterizes many books with similar subjects. He tells the story of Carmack, Romero, and id--which includes far more than Doom and its successors--in novel style, and he's done a good job of keeping the action flowing and the characters' motivations clear. Some of the quoted passages of dialog sound like idealized reconstructions that probably never came from the lips of real people, but this is an entertaining and informative book, of interest to anyone who's let rip with a nail gun. --David Wall Topics covered: The biographies of John Carmack and John Romero, and of their company, id Software. The development and marketing of all major id games (including Wolfenstein, Doom, Doom II, and Quake) get lavish attention..
Price: $9.61
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French Theory: How Foucault, Derrida, Deleuze, & Co. Transformed the Intellectual Life of the United States
“A great story, full of twists and turns. . . . Careers made and ruined, departments torn apart, writing programs turned into sensitivity seminars, political witch hunts, public opprobrium, ignorant media attacks, the whole ball of wax. Read it and laugh or read it and weep. I can hardly wait for the movie.” —Stanley Fish, Think Again, New York Times“In such a difficult genre, full of traps and obstacles, French Theory is a success and a remarkable book in every respect: it is fair, balanced, and informed. I am sure this book will become the reference on both sides of the Atlantic.” —Jacques Derrida “The Atlantic Ocean has two sides, and so does French Theory. Reinvented in America and betrayed in its own country, it has become the most radical intellectual movement in the West with global reach, rewriting Marx in light of late capitalism. Breathtakingly moving back and forth between the two cultures, Francois Cusset takes us through a dazzling intellectual adventure that illuminates the past thirty years, and many more decades to come.” —Sylvere Lotringer During the last three decades of the twentieth century, a disparate group of radical French thinkers achieved an improbable level of influence and fame in the United States. Compared by at least one journalist to the British rock ‘n’ roll invasion, the arrival of works by Michel Foucault, Jacques Derrida, Jean-François Lyotard, Jean Baudrillard, Gilles Deleuze, and Félix Guattari on American shores in the late 1970s and 1980s caused a sensation. Outside the academy, “French theory” had a profound impact on the era’s emerging identity politics while also becoming, in the 1980s, the target of right-wing propagandists. At the same time in academic departments across the country, their poststructuralist form of radical suspicion transformed disciplines from literature to anthropology to architecture. By the 1990s, French theory was woven deeply into America’s cultural and intellectual fabric. French Theory is the first comprehensive account of the American fortunes of these unlikely philosophical celebrities. François Cusset looks at why America proved to be such fertile ground for French theory, how such demanding writings could become so widely influential, and the peculiarly American readings of these works. Reveling in the gossipy history, Cusset also provides a lively exploration of the many provocative critical practices inspired by French theory. Ultimately, he dares to shine a bright light on the exultation of these thinkers to assess the relevance of critical theory to social and political activism today-showing, finally, how French theory has become inextricably bound with American life. François Cusset, a writer and intellectual historian, teaches contemporary French thought in Paris at the Institut d’Etudes Politiques and at Columbia University’s Reid Hall. His books include Queer Critics and La Décennie. Jeff Fort is assistant professor of French at the University of California, Davis. He has translated works by Maurice Blanchot, Jean Genet, and Jean-Luc Nancy. .
Price: $15.45
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Scarred By Struggle, Transformed By Hope
Everyone goes through times of pain and sorrow, depression and darkness, stress and suffering. It is in the necessary struggles of life, however, that we stretch our souls and gain new insights enabling us to go on. Building on the biblical story of Jacob wrestling with God and on the story of her own battle with life-changing disappointment, Sister Joan Chittister deftly explores the landscape of suffering and hope, considering along the way such wide-ranging topics as consumerism, technology, grief, the role of women in the Catholic Church, and the events of September 11, 2001. We struggle, she says, against change, isolation, darkness, fear, powerlessness, vulnerability, exhaustion, and scarring; and while these struggles sometimes seem insurmountable, we can emerge from them with the gifts of conversion, detachment, faith, courage, surrender, limitations, endurance, transformation, and (perhaps most important) hope. Each of these struggles and gifts is discussed in a chapter of its own. Meant to help readers cope with their own suffering and disappointment, "Scarred by Struggle, Transformed by Hope" is, in Chittister's words, "an anatomy of struggle and an account of the way hope grows in us, despite our moments of darkness, regardless of our regular bouts of depression. It is an invitation to look again at the struggles of life in order that we might remember how to recognize new life in our souls the next time our hearts turn again to clay." Neither a self-help manual nor a book offering pat answers, but supremely practical and relevant, Chittister's "Scarred by Struggle, Transformed by Hope" will richly reward those readers seeking solace in the empathic, wise, and accessible meditations of a fellow struggler..
Price: $4.07
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