Books about Tschichold from Amazon.com

Jan Tschichold (1902-1974) is considered by many to be the most influential typographer of the twentieth century. A leading voice of the modernist movement, Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Jan Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. Author Christopher Burke presents a full portrait of the designer's career and puts into context Tschichold's own account of his life and work..
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Jan Tschichold (1902–1974 ) was one of the most outstanding and influential graphic artists and typographers of the 20^th century Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and designer of some 70 posters and then, later on, as a self-critical typographer and typeface designer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Tschichold received many prizes for his work. For example, the Société Typographique de France appointed him an honorary member in 1960, and he was named an honorary Royal Designer of Industry by the Royal Society of Arts in 1965.

This book is an analytical examination of Tschichold’s posters. It contains his own collection of posters, with works by Hans Arp, El Lissitzky, László Moholy-Nagy, Oskar Schlemmer, and others, as well as the approximately 70 posters he designed himself.

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German type and book designer Jan Tschichold (1902Ð1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin's entire series of paperback novels just after World War II. Any graphic designer practicing today owes a debt to Tschichold's innovation.?

?Jan Tschichold: A Life in Typography offers a concise biography of Tschichold, accompanied by numerous examples of his vast body of work. It serves as an introduction to Tschichold for those who are unfamiliar with his influential style, yet for the experienced designer it is an excellent collection of the wide range of his designs. ?Ruari McLean's books on graphic design include Modern Book Design (1958) and Typographers on Type (1995). He is also the translator of Tschichold's The New Typography and the author of various books on Tschichold's work..
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The most complete study ever of this major figure in modern graphic arts.

Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books, and designed many classic typefaces, including the best-selling Sabon.

This substantial volume places Tschichold's vision firmly in the rich cultural and historical context of his era. In his introduction, Cees W. de Jong offers an overview of Tschichold's life and times, while the other contributors discuss the designer's major influences and innovations, including his seminal poster design, groundbreaking work with Penguin Books, and later reappropriation of classical typography.

Superbly illustrated with archive photographs and examples of Tschichold's work, the book confirms de Jong's assertion that "Tschichold's heritage lives on in the digital age, proving that he is among the greatest typographic designers ever, his influence still being visible in the world of typography to this day." 350 illustrations, 150 in color..
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This digital document is a journal article from System, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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