Books about Visuelle from Amazon.com

In the 21st century, commerce and culture are ever more closely entwined. This collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design. Other essays address the topics of visual journalism; brands as religion; the new solipsism; graphic memes; the pleasures of imperfect design; and the poverty of "cool". The worldwide dominance of huge corporations is invariably expressed by visual means. This book challenges this mono-culture critically. It offers inspirational evidence of alternative ways of engaging with design, and it will appeal to any reader with a questioning interest in design, advertising, cultural studies, media studies, and the visual arts..
Price: $16.82 [Notify me when price goes down.]

Ever since the AIDS epidemic struck, the health authority's task of educating the public has gained dramatically in significance In many countries, the poster as medium of information was unknown before the advent of AIDS; a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific, and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions--thus returning posters to their original function as a means of mass communication. The sixth book in a series based on the poster collection of the Museum für Gestaltung Zürich.

Essay by Nigel Barley.
Foreword by Felix Studinka..
Price: $18.49 [Notify me when price goes down.]