Ever since the AIDS
epidemic struck, the health authority's task of
educating the public has gained
dramatically in
significance In many countries, the poster as medium of
information was
unknown before the advent of AIDS; a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific, and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions--thus returning posters to their original function as a means of mass communication. The sixth book in a series based on the poster collection of the Museum für Gestaltung Zürich.
Essay by Nigel Barley.
Foreword by Felix Studinka..
Price: $18.49
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