Books about Web enabled from Amazon.com

In this groundbreaking work, authors and data warehousing visionaries Ralph Kimball and Richard Merz explore a next-generation Web site architecture that exploits the unique nature of the Web's interactivity to dramatically improve an organization's understanding of its relationship with users. The Data Webhouse Toolkit isn't a how-to manual; it is a high-level look at an ambitious new approach to system design.

The foundation of the concept of Webhouses is the "clickstream"--the plethora of information that can be gleaned if only a system could capture and accurately analyze all of the interaction (or lack thereof) that occurs between Web users and the sites they access. The authors take a careful look at all of the valuable information in the clickstream and point out the complications of compiling this precious information from various gathering sources such as the user's machine, ISP, and Web site.

The book argues strongly for the application of data warehousing and dimensional analysis to the clickstream to radically improve the strategic knowledge of customer motives and actions. While there are no real-life case studies yet to illustrate the concept, this book is bound to whet the appetites of creative entrepreneurs and system architects. --Stephen W. Plain

Topics covered: "Clickstream" concept, opportunities and barriers to information, Web site user tracking, clickstream-driven decisions, clickstream data marts, user interface design, data mining, international concerns, scalability, and project management..
Price: $33.99 [Notify me when price goes down.]

Engineer your way to excellence! This professional resource explains in full detail how to build VoiceXML-based applications using real-world programs you can adapt for your own projects The book includes three full-scale, enterprise-level applications complete with all source code. .
Price: $12.45 [Notify me when price goes down.]

Decision support systems combine models, data, and information technology for effective decision-making and are becoming increasingly popular in business and industry. Developing Web-Enabled Decision Support Systems is a comprehensive book that describes how to build data-driven, web-enabled decision support systems using a Microsoft Access database, VB .NET, and an ASP .NET framework and illustrates it using several case studies arising in Management, Engineering, and Operations Research. The main contribution of the book is to present all the techniques needed to build complete decision support systems in a highly accessible manner through numerous hands-on tutorials. This book is ideally suited as a textbook for teaching undergraduate- and graduate-level courses in any branch of science, engineering, and management but can also be used as a supplementary reference book or a self-study manual. The book contains five parts:

Part I - Principles of Good Database Design: This part of the book covers entity-relationship diagrams, creating relational databases, and normalizing databases.

Part II - Database Development with Microsoft Access: This part describes how to create tables using Microsoft Access, establish relationship between tables, and manipulate tables using Access queries or using Structured Query Language (SQL).

Part III - Windows Application Development with VB .NET: The topics for this part include the Visual Studio development environment, object-oriented and visual programming, database connectivity using ADO .NET, and Crystal Report .NET.

Part IV - Web Application Development with ASP .NET: This part illustrates the process of developing web applications by introducing HTML, ASP .NET, and database connectivity in Web applications.

Part V - Case Studies: This part presents several case studies of decision support systems arising in different application settings including Online Book Store, Portfolio Management and Optimization, and Television Advertisement Allocation..
Price: $79.99 [Notify me when price goes down.]

Do you know telephony but need to learn about the Web? Do you know the Web but need to learn telecom? Are you a Webmaster who need to telephony-enable your site?

If you answered "Yes" to any of these questions, then this book is for you. Bob Edgar explains everything you need to understand and use VoiceXML, the "HTML for telephony" which is revolutionizing the industry.

Not a telephony expert? Not a Web expert? No problem, Bob covers all the background you'll need: how the Web works, how telecom and computer telephony work, XML, voice browsers and more. Once you've understood the background, Bob starts with a "Hello, World" application--a VoiceXML page which answers the phone and speaks to you--then leads you step by step through all the features of VoiceXML, including VoiceXML 2.0.

* Graphical Web Browsing, HTML and HTTP * Telecommunications * Computer Telephony * Voice Recognition and Text-to-Speech * XML * VoiceXML Tutorial * Use Voice Browsers to Create Phone-Enabled Web Sites

Bob Edgar, Ph.D., works for Dialogic Corp., an Intel company and a leading manufacturer of computer telephony hardware and software components. Dr. Edgar started his software career as a theoretical physicist running mainframe calculations to simulate realistic quantum fields. Bob later founded and ran Parity Software Development Corp., a manufacturer of telephony software development tools, which was acquired by Dialogic in September 1999. Bob's previous book, "PC Telephony", has been a best-seller in the industry for many years..
Price: $19.99 [Notify me when price goes down.]

For many, interactive Flash content is viewed through a desktop computer connected to the World Wide Web. For a rapidly growing number of developers and users, though, Flash content goes way beyond the PC. In Flash Enabled: Flash Design & Development for Devices, a talented group of leading-edge Flash developers describe how to create compelling Flash content for everything from cell phones to TVs to ATMs and more.

Far more than a how-to book on Flash development, Flash Enabled takes the reader by the hand into previously uncharted areas of development. Samples, tutorials, and design rules, tips, and theories spanning more than a dozen chapters explain how to create content for PlayStation2, television, Pocket PC handhelds, and, of course, the Web.

The first two sections constitute an introduction to developing Flash content for devices. Discussions on interface design, typography, animation, and game construction are interlaced with sidebars, tips, screen shots, and code examples. Part three details the specifics of creating applications for devices using Flash, and subsequent sections demonstrate how to create content for television and game consoles like PlayStation2.

Contemporary developers face a big challenge when creating a Flash movie; making one that plays on every Web browser with every version of the Flash plug-in on every version of both Windows and Mac operating systems is a feat unto itself. Introducing more platforms with their own limitations is enough to send a Flash developer screaming into the woods. However, creating Flash content that can be viewed on more than just a desktop computer opens doors to growth and larger audiences. The authors of Flash Enabled have already started creating for a variety of platforms, and we can benefit from their experience rather than playing a perpetual game of catch-up. --Mike Caputo.
Price: $6.85 [Notify me when price goes down.]

Technological advancement of the past several decades in computer and telecommunication technologies has had a profound impact upon the fundamental structures of society, and particularly upon organizations. As these technologies have matured and developed, many organizations have been looking into the organizational and managerial changes that can be made that allow the organization to achieve greater utilization of these technologies to improve their competitive postures.

Web-enabled technology has become a serious contender. Many global organizations are looking into emerging web-enabled technologies to make their dispersed operations around the world more efficient and to maintain greater control over their resources. Those organizations that have not attempted to identify and master the many applications of web-enabled technologies will have serious difficulty competing and surviving.

This book gives you the latest research finding/writings related to the web-enabled technologies utilization and management in organizations throughout the world..
Price: $25.45 [Notify me when price goes down.]

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on October 1, 2003. The length of the article is 1080 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Training your agents for the Web-enabled world with e-learning.(Call Center / CRM Management Scope)
Author: Maria Reece
Publication:Customer Interaction Solutions (Magazine/Journal)
Date: October 1, 2003
Publisher: Technology Marketing Corporation
Volume: 22 Issue: 4 Page: 70(2)

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]