Books about Wharton from Amazon.com

Every day, stocks, bonds, and currencies bounce wildly in response to new economic indicators. Money managers obsess over those statistics, because they provide crucial clues about the future of the economy and the financial markets. Now you can use these indicators to make smarter investment decisions, just like the professionals do. You don't need an economics degree, or a CPA... just this easy-to-use book.

Former TIME Magazine senior economics reporter Bernard Baumohl has done the impossible: he's made economic indicators fascinating.

Using real-world examples and stories,Baumohl illuminates every U.S. and foreign indicator that matters.Where to find them.What they look like. What the insiders know about their track records. And exactly how to interpret them.

Whether you're an investor, broker, portfolio manager, researcher, journalist,or student, you'll find this book indispensable. Nobody can predict the future with certainty. But The Secrets of Economic Indicators will get you as close as humanly possible.

.
Price: $11.55 [Notify me when price goes down.]

"Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

" .
Price: $24.93 [Notify me when price goes down.]

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version

An objective, easy-to-read introduction to Islam by Bernard Lewis, one of the West’s leading experts on Islam

 

For many people, Islam remains a mystery. Here Bernard Lewis and Buntzie Ellis Churchill examine Islam: what its adherents believe and how their religion has shaped them, their rich and diverse cultures, and their politics over more than 14 centuries. Considered one of the West’s leading experts on Islam, Lewis, with Churchill, has written an illuminating introduction for those who want to understand the faith and the global challenges it confronts and presents. Whatever your political, personal, or religious views, this book will help you understand Islam’s reality.

 

Lewis and Churchill answer questions such as...

 

• How does Islam differ from Judaism and Christianity?

• What are the pillars of the Islamic faith?

• What does Islam really say about peace and jihad?

• How does the faith regard non-Muslims?

• What are the differences between Sunni and Shi’a?

• What does Islam teach about the position of women in society?

• What does Islam say about free enterprise and profit?

• What caused the rise of radical Islam?

• What are the problems facing Muslims in the U.S. and Europe and what are the challenges posed by those minorities?

 

 

.
Price: $11.00 [Notify me when price goes down.]

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth-which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You-ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months-five years-even decades.

 

-Pioneer or die: drive momentum and harness its stunning power
How momentum-powered firms create 80% more shareholder value

-Understand the drivers of momentum strategy
Craft power offers, mobilize for growth, and more

-Master the Momentum Process: design and execution
Eight specific steps to implement a long-term winning momentum strategy

-Climb the five-step Momentum Leadership Ladder
How leaders can systematically generate and direct momentum

.
Price: $18.66 [Notify me when price goes down.]

Set against the bleak winter landscape of New England, Ethan Frome is the story of a poor farmer, lonely and downtrodden, his wife Zeena, and her cousin, the enchanting Mattie Silver. In the playing out of this short novel's powerful and engrossing drama, Edith Wharton constructed her least characteristic and most celebrated book. In her Introduction, the distinguished critic Elaine Showalter discusses the background to the novel's composition and the reasons for its enduring success..
Price: $1.00 [Notify me when price goes down.]

This is the eBook version of the printed book. In the "flat world," everything changes...above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it's done, from the company that pioneered "flat world" success, Li & Fung, which produces more than $8 billion in garments and other goods for the world's top brands and retailers -- without owning a single factory. Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they've replaced "old-fashioned" infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for "network orchestration," described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network. Compete "network vs. network" and win! Create a "big-small" company that combines scale and agility. Forge loose-tight relationships with suppliers. Balance control with empowerment, stability with renewal. Manage the "bumps" in the flat world -- from politics to terrorism..
Price: $17.94 [Notify me when price goes down.]

.
Price: $0.70 [Notify me when price goes down.]

 
Winner of the 1921 Pulitzer Prize, The Age of Innocence is Edith Wharton’s masterful portrait of desire and betrayal during the sumptuous Golden Age of Old New York, a time when society people “dreaded scandal more than disease.”

This is Newland Archer’s world as he prepares to marry the beautiful but conventional May Welland. But when the mysterious Countess Ellen Olenska returns to New York after a disastrous marriage, Archer falls deeply in love with her. Torn between duty and passion, Archer struggles to make a decision that will either courageously define his life—or mercilessly destroy it.

Maureen Howard is a critic, teacher, and writer of fiction. Her seven novels include Bridgeport Bus, Natural History, and A Lover’s Almanac. Her memoir, Facts of Life, won the National Book Critics’ Circle Award. She has taught at Yale and Columbia University.