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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $24.66
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The Thinking Woman's Guide to a Better Birth
The newest procedures The latest information The complete rundown on modern pregnancy and childbirth ..for women who want the facts. Every intelligent, informed woman is used to gathering the most complete information she can get before making a decision. But when it comes to one of the most important decisions in her life--how she will give birth--it can be tough to get the complete picture, even from an obstetrician. Surprisingly, much of the latest research goes against common medical opinion. Certified Lamaze instructor and activist Henci Goer brings women the carefully researched facts they'll want to have. Based on the latest medical studies and literature, The Thinking Woman's Guide To A Better Birth offers clear, concise information on tests, procedures and treatments--and gives advice about:* cesareans * ultrasound * gestational diabetes * breech babies * inducing labor * IVs * electronic fetal monitoring * ruptured membranes * epidurals * episiotomies * vaginal birth after a cesarean * midwives and obstetricians * alternative birthing methods * choosing a birth location * drugs and delivery * elective induction * professional labor support * and much more * Author is a certified Lamaze instructor and doula who counsels women on their childbirth experiences * Author belongs to the Coalition for Improving Maternity Services * Drawn upon the most up-to-date medical literature and studies * Written in an accessible, understandable style, explaining technical medical terms * Gives advice to women who were dissatisfied with their first birth experience.
Price: $8.94
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Toilet Training for Individuals with Autism or Other Developmental Issues, 2nd Edition
Individuals with autism are reportedly one of the most difficult populations to toilet train. This second edition offers effective strategies that take the child's physical and emotional sensitivities into account instead of trying to force traditional methods. Easy-to-read bulleted lists offer more than 200 do's and don'ts, along with over 50 real-life examples, to help make the process more of a lesson and less of a battle for all involved. The young trainee will learn to overcome fear of the bathroom, properly use toilet paper, flush once, wash hands, and more. The toilet trainer will learn how to overcome challenges caused by communication needs, sensory sensitivities, motor challenges, anxiety levels, etc..
Price: $12.48
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40 Reproducible Forms for the Writing Traits Classroom
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Altered Photo Artistry: Turn Everyday Images into Works of Art on Fabric
Got a nice photograph? Got a computer, printer, scanner, and sewing machine? Everyone who does is ready for Altered Photo Artistry! Authors Beth Wheeler and Lori Marquette take crafters from choosing the right fabrics and equipment to enhancing images with the artistic filters in PhotoShop or PhotoShop Elements, printing in large and small sizes, and free-motion quilting the new creation. The result: art that can be used in any fabric project. Six easy skill-building projects include pillow shams, tote bags, book covers, postcards, greeting cards, and friendship books. * Six easy, skill-building projects
* Pillow shams, tote bags, friendship books, more!
* Includes bonus CD-ROM with free 30-day trial of Adobe PhotoShop Elements .
Price: $13.71
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The River Cottage Cookbook
First published in the United Kingdom in 2001, THE RIVER COTTAGE COOKBOOK quickly became a hit among food cognoscenti around the world. Now tailored for American cooks, this authoritative and animated ode to eating well is one part manifesto and one part guidebook for choosing and storing food grown in the garden, butchered from prize animals, or foraged or caught locally. Fearnley-Whittingstall writes with humor, wit, and clarity, bringing American readers what his legions of British fans have enthusiastically embraced: the best techniques and recipes for getting the most out of simple, superior food, while supporting the environment, vibrant local economies, and resourceful use of plants and animals..
Price: $20.98
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The Wanderer
"I am not always such a dreamy girl, listening to the sea calling me. My father calls me Three-sided Sophie: one side is dreamy and romantic; one is logical and down-to-earth; and the third side is hardheaded and impulsive " Thirteen-year-old Sophie, skipping between "dreamland or earthland or muleland," hears the sea calling her. Much to the concern of her adopted parents, she decides to join her uncles and male cousins on a sailing voyage from Connecticut across the Atlantic to England (and her grandfather Bompie) on a 45-foot sailboat. Not only does she want to make the trip, she feels she has to. This perilous cross-Atlantic journey will make young readers feel the wind in their hair and the salt spray on their face. Newbery Medal winner Sharon Creech (Walk Two Moons) describes the sailing experience with astonishing precision--from the smell of the sea to the intricate workings of The Wanderer itself. Along the way, Sophie proves her bravery and competence to the rather grumpy all-male crew; intrigues and captivates her cousin Cody with her beautiful, odd stories of Bompie that always somehow end in underwater disaster and apple pie; and spills her heart into a daily journal. Readers get another angle on her, too, as Cody keeps a log that alternates with hers. He grows to know, and like, and wonder about, his new cousin Sophie along with the reader, and as her mysterious past reveals itself bit by bit, we are all right there on the edge of our seats, ready for the boom to crash over to the other side. Sophie's adventures take her not only straight into perilous waves higher than buildings, but deep into her hidden past. This profound, suspenseful novel will pull you into its swift current and barely let you surface for breath. (Ages 9 to 13) --Karin Snelson.
Price: $2.50
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The Soul of Tone: Celebrating 60 Years of Fender Amps (Book & CD)
From the same "dream team" that created The Fender Stratocaster Chronicles ( Vintage Guitar magazine's 2004 Book of the Year) comes this new publication covering the other side of Fender's legacy, the instrument amplifier. Revered as much as one's guitar, the Fender amplifier gets its due in this full-color, richly illustrated book. Features over 400 images, including legendary guitarists such as Eric Clapton, B.B. King, Neil Young, Pete Townshend, Stevie Ray Vaughan, Muddy Waters, Robbie Robertson and Dick Dale, and two CDs featuring over 100 tracks that make terms and topics come alive..
Price: $37.67
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