Books about Winkler from Amazon.com

For more than three decades, READINGS FOR WRITERS has been the preeminent rhetorical reader for the freshman composition course. This best-seller continues its tradition of providing the most comprehensive coverage of writing, while offering the most selections of any other rhetorical reader- more than 100 selections from a broad range of topics and genres. Building on its extensive coverage of critical thinking and writing, the Twelfth Edition now features a new four-color "Image Gallery." The "Image Gallery" contains an extensive collection of captivating images related to the themes of the issues featured in the modes chapters. These engaging images prompt discussions and assignments-sparking students' imaginations, and encouraging them to write better essays. Now, more than ever, READINGS FOR WRITERS better prepares students to write successfully in college and the workplace than any other rhetorical reader..
Price: $64.64 [Notify me when price goes down.]

Providing students with a thought-provoking account of America’s past, The American People examines how American society assumed its present shape and developed its present forms of government.

Emphasizing the interaction of ordinary Americans with extraordinary events, the text combines the discussion of political events with analysis of their impact on social and economic life. The comprehensive narrative encompasses description of the lives and experiences of Americans of all national origins and cultural backgrounds, at all class levels of society, and in all regions of the country. The thoughtful analysis seeks the connections among the political, social, economic, technological, and cultural factors that have shaped and reshaped American society over four centuries.

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Price: $62.95 [Notify me when price goes down.]

Read all about everyone's favorite fourth-grader Hank Zipzer in this bestselling series co-written by Henry Winkler! This boxed set features #1 Niagara Falls, Or Does It?; #2 I Got a "D" in Salami; #3 Day of the Iguana; and #4 The Zippity Zinger..
Price: $11.15 [Notify me when price goes down.]

The Wall Street Journal Bestseller

The Future is Now-Get Ready to Reap the Profits

We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.

Their secrets are in this book, including how to:

• Match your messages to the right media
• Learn the leading strategies of consumer-centric pioneers
• Discover the lessons of laggard marketers
• Explore viral marketing
• Track advertising spending shifts
• Capture emerging opportunities in a world of constant change
• Master the new marketing metrics
• Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

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Price: $9.31 [Notify me when price goes down.]

For Hank, fourth grade does not start out on the right foot. First of all, he gets called to the principal's office on the very first day of school. Then the first assignment his teacher gives him is to write five paragraphs on "What You Did This Summer." Hank is terrified-writing one good sentence is hard for him, so how in the world is he going to write five whole paragraphs? Hank comes up with a plan: instead of writing what he did on vacation, he'll show what he did. But when Hank's "living essay" becomes a living disaster, he finds himself in detention. Strangely enough, however, detention ends up becoming a turning point in his life..
Price: $1.13 [Notify me when price goes down.]