Books about Winning from Amazon.com

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
Price: $17.99 [Notify me when price goes down.]

Just when you thought the last thing the world needed was another book on weeknight cooking, along comes an entirely fresh take on the subject As they do on their weekly show, host Lynne Rossetto Kasper and producer Sally Swift approach their topic with attitude and originality, making The Splendid Table’s How to Eat Supper one of the most engaging cookbooks of this or any other year.

As loyal listeners know, Lynne and Sally share an unrelenting curiosity about everything to do with food. Their show, The Splendid Table, looks at the role food plays in our lives—inspiring us, making us laugh, nourishing us, and opening us up to the world around us. Now they have compiled all the most trenchant tips, never-fail recipes, and everyday culinary know-how from the program in How to Eat Supper, a kitchen companion unlike any other.

This is no mere cookbook. Like the show, this book goes far beyond the recipe, introducing the people and stories that are shaping America’s changing sense of food. We don’t eat, shop, or cook as we used to. Our relationship with food has intensified, become more controversial, richer, more pleasurable, and sometimes more puzzling. How to Eat Supper gives voice to rarely heard perspectives on food—from the quirky to the political, from the grassroots to the scholarly, from the highbrow to the humble—and shows the essential role breaking bread together plays in our world.

How to Eat Supper takes you through a plethora of inviting recipes simple enough to ensure success even if you’ve never cooked before. And if you are experienced in the kitchen, you’ll find challenging new concepts and dishes to spark your imagination..
Price: $16.82 [Notify me when price goes down.]

Kate DiCamillo, author of the Newbery Honor book Because of Winn-Dixie, spins a tidy tale of mice and men where she explores the "powerful, wonderful, and ridiculous" nature of love, hope, and forgiveness Her old-fashioned, somewhat dark story, narrated "Dear Reader"-style, begins "within the walls of a castle, with the birth of a mouse." Despereaux Tilling, the new baby mouse, is different from all other mice. Sadly, the romantic, unmouselike spirit that leads the unusually tiny, large-eared mouse to the foot of the human king and the beautiful Princess Pea ultimately causes him to be banished by his own father to the foul, rat-filled dungeon.

The first book of four tells Despereaux's sad story, where he falls deeply in love with Princess Pea and meets his cruel fate. The second book introduces another creature who differs from his peers--Chiaroscuro, a rat who instead of loving the darkness of his home in the dungeon, loves the light so much he ends up in the castle& in the queen's soup. The third book describes young Miggery Sow, a girl who has been "clouted" so many times that she has cauliflower ears. Still, all the slow-witted, hard-of-hearing Mig dreams of is wearing the crown of Princess Pea. The fourth book returns to the dungeon-bound Despereaux and connects the lives of mouse, rat, girl, and princess in a dramatic denouement.

Children whose hopes and dreams burn secretly within their hearts will relate to this cast of outsiders who desire what is said to be out of their reach and dare to break "never-to-be-broken rules of conduct." Timothy Basil Ering's pencil illustrations are stunning, reflecting DiCamillo's extensive light and darkness imagery as well as the sweet, fragile nature of the tiny mouse hero who lives happily ever after. (Ages 9 and older) --Karin Snelson.
Price: $4.16 [Notify me when price goes down.]

Amazon.com's Best of the Year...So Far Pick for 2007: Harry Potter fans craving a new mind-blowing series should look no further than The Name of the Wind--the first book in a trilogy about an orphan boy who becomes a legend. Full of music, magic, love, and loss, Patrick Rothfuss's vivid and engaging debut fantasy knocked our socks off. --Daphne Durham

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10 Second Interview: A Few Words with Patrick Rothfuss

Q: Were you always a fan of fantasy novels?
A: Always. My first non-picture books were the Narnia Chronicles. After that my mom gave me Ihe Hobbit and Dragonriders. I grew up reading about every fantasy and sci-fi book I could find. I used to go to the local bookstore and look at the paperbacks on the shelf. I read non-fantasy stuff too, of course. But fantasy is where my heart lies. Wait... Should that be "where my heart lays?" I always screw that up.

Q: Who are some of your favorite authors? Favorite books?
A: Hmmm.... How about I post that up as a list?

Q: What are you reading now?
A: Right now I'm reading Capacity, by Tony Balantyne. He was nominated for the Philip K Dick award this last year. I heard him read a piece of the first novel, Recursion, out at Norwescon. I picked it up and got pulled right in. Capacity is the second book in the series. Good writing and cool ideas. Everything I've like best.

Q: How did Kvothe's story come to you? Did you always plan on a trilogy?
A: This story started with Kvothe's character. I knew it was going to be about him from the very beginning. In some ways it's the simplest story possible: it's the story of a man's life. It's the myth of the Hero seen from backstage. It's about the exploration and revelation of a world, but it's also about Kvothe's desire to uncover the truth hidden underneath the stories in his world. The story is a lot of things, I guess. As you can tell, I'm not very good at describing it. I always tell people, "If I could sum it up in 50 words, I wouldn't have needed to write a whole novel about it." I didn't plan it as a trilogy though. I just wrote it and it got to be so long that it had to be broken up into pieces. There were three natural breaking points in the story.... Hence the Trilogy.

Q: What is next for our hero?
A: Hmm..... I don't really believe in spoilers. But I think it's safe to say that Kvothe grows up a little in the second book. He learns more about magic. He learns how to fight, gets tangled up in some court politics, and starts to figure unravel some of the mysteries of romance and relationships, which is really just magic of a different kind, in a way.

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Patrick Rothfuss's Books You Should Read

The Last Unicorn

Neverwhere

Declare

Beatrice's Goat

Blankets

See more recommendations (with comments) from Patrick Rothfuss

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Price: $4.74 [Notify me when price goes down.]

Billy Beane, general manager of MLB's Oakland A's and protagonist of Michael Lewis's Moneyball, had a problem: how to win in the Major Leagues with a budget that's smaller than that of nearly every other team. Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans.

Lewis was in the room with the A's top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can't-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar's Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane's economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. --John Moe.
Price: $6.99 [Notify me when price goes down.]

Tony Dungy's words and example have intrigued millions of people, particularly following his victory in Super Bowl XLI, the first for an African American coach. How is it possible for a coach--especially a football coach--to win the respect of his players and lead them to the Super Bowl without the screaming histrionics, the profanities, the demand that the sport come before anything else? How is it possible for anyone to be successful without compromising faith and family? In this inspiring and reflective memoir, Coach Dungy tells the story of a life lived for God and family--and challenges us all to redefine our ideas of what it means to succeed. Includes a foreword by Denzel Washington and a 16-page color photo insert..
Price: $12.74 [Notify me when price goes down.]

Maximizing the trader's state of mind is the key to successful results. Conflicts, contradictions and paradoxes in thinking can spell disaster for even a highly motivated, astute and well grounded trader. Mark Douglas, a trader, personal trading coach, and industry consultant since 1982, sends the message that "thinking strategy" will profoundly influence a trader's success rate. Douglas addresses five very specific issues to give traders the insight and understanding about themselves that will make them consistent winners in the market.

Trading In The Zone offers specific solutions to the “people factor” of commodity price movement. It uncovers the true culprit for lack of consistency when it comes to stock picking: lack of focus and self-confidence. Through simple exercises, traders will learn how to think in terms of probabilities, and adopt the specific beliefs necessary to developing a winner's mindset. Along the way, they'll gain valuable insights into their own entrenched misconceptions about the market.

Backed by compelling examples, Trading In The Zone adds a new dimension to getting an edge on the market. Through a better understanding of themselves, as well as of Wall Street's realities, traders will come to leverage the power of their psyche for unprecedented profitability. .
Price: $27.08 [Notify me when price goes down.]

From the school of unemotional investing comes the classic How to Make Money in Stocks, by Wall Street analyst and publisher William O'Neil. Readers new to securities will find it an excellent primer, one that relies on time-honored indicators such as quarterly earnings, market capitalization, and daily indexes. O'Neil's study of winning stocks stretches back to the 1960s, and he shares his insights here, describing what characterizes a growth stock, when to cut your losses (at 7 or 8 percent, no more), and how to spot a market top.

The techniques in How to Make Money in Stocks are hardly revolutionary, but therein lies their strength, as O'Neil claims his is "a winning system in good times or bad." Investors interested in Net stocks might be disappointed--the author's first rule is that a company must show a pattern of growing profits, which disqualifies many dot coms. (Try Rule Breakers, Rule Makers for a different take.) O'Neil's approach to stocks is, above all, rational, and he pays little heed to market hype.

Those new to investing would do well to read this book before embarking, and even more seasoned traders may find How to Make Money in Stocks a refreshing return to basics. Markets may swing bull and bear, but O'Neil promises to stand firm. --Demian McLean.
Price: $5.98 [Notify me when price goes down.]

Winning the Battle in your Mind. There's a War Going On And Your Mind Is The Battlefield. If you're one of millions who suffer from worry, doubt, confusion, depression, anger or condemnation, you are experiencing an attack in your mind. Overcoming negative thoughts that come against your mind brings freedom and peace. Find out how to recognize damaging thought patterns and stop them from influencing your life. In this powerful book, best-selling author and conference host, Joyce Meyer, guides you through an honest self-appraisal by sharing the trials, tragedies and ultimate victories of her own marriage, family and ministry- including the truth she learned about what she was thinking and feeling every step of the way. You'll gain insight into how Joyce won the battle in her own mind- and how you can as well. You'll also discover how to: -Find peace and stop brain-storm of mental activity. -See the truth by thinking correctly. -Use spiritual weapons effectively. -Overcome the 10 wilderness mentalities that hold you in harmful circumstances. Don't surrender to misery another day. Find out today what you can do to ensure your victory in the Battlefield of the Mind!.
Price: $7.46 [Notify me when price goes down.]

Few things in life are simple and straightforward, and losing weight is no different—it's not easy, and anyone who says otherwise is trying to pull a fast one. Winning by Losing is a comprehensive, inspirational, and real solution to your weight problems. Taking a triple-threat approach, Biggest Loser trainer Jillian Michaels identifies and illuminates the three keys to health and lasting weight loss so that you can become a winner in mind, body, spirit, and life. Focusing on both the psychological aspects of being overweight as well as nutrition and fitness, Jillian's program is designed to help you safely shed weight fast.

So, are you ready to chuck the excuses and the quick-fix fantasies and get real about what it takes to change your life for the better? If so, this is the book for you. Come on. Losing has never felt so good!

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Price: $6.59 [Notify me when price goes down.]