Books about Youtube from Amazon.com

Whether you consider yourself a pro or a hobbyist, you have to admit that Apple's iMovie 08 and iDVD 08 are amazing right out of the box. Unfortunately, the box doesn't include much of a user's guide, so learning about these applications is another matter. iMovie 08 & iDVD: The Missing Manual gets you up to speed on all of the themes, motion graphics, titles, effects -- everything that lets you turn raw digital footage into highly creative video projects. You get crystal-clear and jargon-free explanations of all the iMovie 08 and iDVD 08 features, including the new video library, how to view transitions, titles, and sound in real time as you add them, and ways to publish your creations directly to YouTube. Renowned author David Pogue -- tech columnist for the New York Times -- uses an objective lens to scrutinize every step of process, including how to: Work on multiple iMovie projects at once and drag & drop clips among them Output your creation to a blog, its own web page, or as a video podcast with iWeb Use "Magic iMovie" to import your video and make a movie for you Integrate with other iLife programs to use songs, photos, and an original sound track And a whole lot more From choosing and using a digital camcorder to burning the finished work onto DVDs, posting it online, or creating versions for iPod and iPhone, iMovie 08 & iDVD: The Missing Manual zooms right in on the details in a concise and understandable manner. The book also provides a firm grounding in basic film technique so that the quality of your video won't rely entirely on magic..
Price: $22.13 [Notify me when price goes down.]

It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead..
Price: $12.45 [Notify me when price goes down.]

The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on.

Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true..
Price: $9.49 [Notify me when price goes down.]

Amateur hour has arrived, and the audience is running the show

In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.

Our most valued cultural institutions, Keen warns—our professional newspapers, magazines, music, and movies—are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our “cut-and-paste” online culture—in which intellectual property is freely swapped, downloaded, remashed, and aggregated—threatens over 200 years of copyright protection and intellectual property rights, robbing artists, authors, journalists, musicians, editors, and producers of the fruits of their creative labors.

In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an entry on Wikipedia, the distinction between trained expert and uninformed amateur becomes dangerously blurred. When anonymous bloggers and videographers, unconstrained by professional standards or editorial filters, can alter the public debate and manipulate public opinion, truth becomes a commodity to be bought, sold, packaged, and reinvented.

The very anonymity that the Web 2.0 offers calls into question the reliability of the information we receive and creates an environment in which sexual predators and identity thieves can roam free. While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions.

Offering concrete solutions on how we can rein in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.


From the Hardcover edition..
Price: $8.22 [Notify me when price goes down.]

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

 

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

 

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

 

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

 

Front cover quote:

 

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

 

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

 

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Price: $14.93 [Notify me when price goes down.]

Can Google applications really become an alternative to the venerable Microsoft Office suite? Conventional wisdom may say no, but practical wisdom says otherwise. Right now, 100,000 small businesses are currently running trials of Google office applications. So are large corporations such as General Electric and Proctor & Gamble. Google Apps Hacks gets you in on the action with several ingenious ways to push Google's web, mobile, and desktop apps to the limit.

The scores of clever hacks and workarounds in this book help you get more than the obvious out of a whole host of Google's web-based applications for word processing, spreadsheets, PowerPoint-style presentations, email, calendar, and more by giving you ways to exploit the suite's unique network functionality. You get plenty of ways to tinker with:

• Google Documents -- Share and edit documents with others in real time, view them on the run with Google Docs mobile service, and use Google Notebook for web research



• Google Spreadsheets -- Add real-time data to spreadsheets, and generate charts and tables you can embed in web pages



• Google Presentations -- View them on a mobile phone and save them as video



• Gmail -- Send email to and from a mobile phone, adjust Gmail's layout with a style sheet, and a lot more



• iGoogle -- Create your own gadgets, program a screenscraper, add Flash games, and more



• Google Calendar -- Add web content events, public calendars, and your Outlook Calendar to this application



• Google Reader, Google Maps, Google Earth, and Google SketchUp: the new 3D modeling software tool



• Picasa, YouTube, and Google Video -- discover new ways to customize and use these media management apps

In addition, Google Apps Hacks outlines ways you can create a simple web site with nothing but Google tools, including Page Creator, Blogger, Google Analytics, and content from other Google apps. This amazing collection just might convince you that Microsoft Office is not the last word in business applications. The price is certainly right.

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Price: $16.00 [Notify me when price goes down.]

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes:

• Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites.
• Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube.
• Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site.
• I Always Wanted To Direct—explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.

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Price: $0.48 [Notify me when price goes down.]

Here’s the intermediate-to-advanced-level Dreamweaver and Flash reference that shows you how instead of telling you why. Hundreds of succinctly captioned, step-by-step screen shots reveal how to accomplish more than 340 Dreamweaver CS3 and Flash CS3 Professional tasks. Learn to set up a Dreamweaver site, synchronize local and remote sites, insert and resize images, create hyperlinks, tables, and forms, format with layers and style sheets, add objects and graphics with Flash, use animation and special effects, and much more..
Price: $22.36 [Notify me when price goes down.]

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube..
Price: $19.29 [Notify me when price goes down.]