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Campaigns & Elections,
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Campaigns & Elections, Inc. on July 1, 1998. The length of the
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From the supplier: Mike Johanns won the 1998 Republican primary for governor of Nebraska against wealthy opponents with the help of powerful television spots. Johanns, former mayor of Lincoln, bested Rep Jon Christensen and state auditor John Breslow despite being outspent in the campaign. His political strategists and media consultants created advertisements that focused on his experience and qualifications instead of attacking his rivals. The approach worked wonders as Johanns posted a decisive victory.
Citation DetailsTitle: Accentuating the positive in Nebraska's GOP race for governor. (includes related articles on television spots for gubernatorial candidates in Nebraska)
Author: Bob Wickers
Publication:Campaigns & Elections (Refereed)
Date: July 1, 1998
Publisher: Campaigns & Elections, Inc.
Volume: v19
Issue: n7
Page: p31(6)
Distributed by Thomson Gale.
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