Books about Actionable from Amazon.com

Let Web metrics expert Brian Clifton help you maximize your website's potential In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line..
Price: $20.94 [Notify me when price goes down.]

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics..
Price: $13.45 [Notify me when price goes down.]

Many traders go around searching for that one perfect trading strategy that works all the time in the global FOREX (foreign exchange/currency) market. Frequently, they will complain that a strategy doesn't work. Few people understand that successful trading of the FOREX market entails the application of the right strategy for the right market condition. 7 Winning Strategies For Trading Forex covers: - Why people should be paying attention to the FOREX market, which is the world's largest and most liquid financial market - How understanding the structure of this market can be beneficial to the independent trader - How to overcome the odds and become a successful trader - How you can select high-probability trades with good entries and exits. Grace Cheng highlights seven trading strategies, each of which is to be applied in a unique way and is designed for differing market conditions. She shows how traders can use the various market conditions to their advantage by tailoring the.
Price: $21.07 [Notify me when price goes down.]

The Great Game of Networking will help anyone from any experience level be more confident, more effective, more professional, and more successful at networking As implied by the title, the author believes networking, and business in general, should be fun, and that what keeps it from being fun is often a lack of the skills needed to “play” at a professional level. It approaches what many consider a very challenging undertaking with a set of quickly grasped, easily applied techniques that can provide immediate returns.

This straightforward book can be read and implemented in the same day! The author is an accomplished networking professional whose eagerness to share what he has learned comes through in a conversational, coaching tone. The Great Game of Networking provides strategies for both the novice getting started and an advanced section to help those who have been networking for any amount of time leverage their efforts. Guaranteed!

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Price: $8.09 [Notify me when price goes down.]

IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision.

In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success..
Price: $1.96 [Notify me when price goes down.]

Strategic management of an organization's activities can be quite complex. Combine this with the overwhelming speed in which global markets are changing and sustainable competitive advantage is a goal that can seem insurmountable. This unique resource presents a new look at how the puzzle pieces of corporate dynamics management can fit together to ensure strategic designs are actionable. Written by a recognized industry expert, this practical book shows professionals how to:

--Integrate such strategic process management approaches as Six Sigma, Kaizen, ITIL, GSCF, and Critical Chain to support your Basel II, HIPAA, SarbOx or Turnbull operational risk compliance efforts.

--Leverage such modern strategic design approaches as value innovation, real options analysis, game theory, Hoshin Kanri and shape-adapt analysis to architect such automated performance management technologies as those provided by business intelligence engines, data warehouses, service oriented architectures (SOAs) and enterprise application integration (EAI) platforms.

--Build on the enterprise project portfolio management best practices offered by the British Office of Government Commerce (OGC) and the Project Management Institute (PMI) to support such performance measurement frameworks as the Balanced Scorecard, the Performance Pyramid, ENAPS and the Performance Prism.

--Use such new tools as a virtual strategic management office, an enterprise execution maturity model and an integrated activity management roll-out approach to accommodate organizations of all sizes.

--Use simple processes, common structures, and open-book organizational support approaches to effectively link performance management, process management, project portfolio management and risk management objectives..
Price: $26.99 [Notify me when price goes down.]

The concept of the Balanced Scorecard has become increasingly popular in the global business world as a tool for balancing business strategy with financial concerns, customer care, internal business processes, and learning and growth. This book focuses on the hands-on experiences of companies across a broad range of organizations at both operational and board level. Drawn from cases in the UK, Europe, the United States, and Japan, the book shows that though Balanced Scorecard has been adopted widely, it is practiced in different forms and with varying degrees of success. Making Scorecards Actionable helps in creating and communicating a total comprehensive strategy to all organizational members from the top down.
* Provides a long-term view of what the company's strategic objectives really are.
* Shows how to make use of knowledge gained through experience.
* Demonstrates the required flexibility of such a system to cope with the fast-changing business environment.
* This book provides a practice-based follow on from the successful Performance Drivers by Olve, Roy and Welter (0471 986232)
Readership: Operational managers, consultants, and business students..
Price: $29.83 [Notify me when price goes down.]

Formulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for addressing that issue? How should one approach the designing and executing of the analyses through which these hypotheses can be tested, thus creating the insights from which new strategic options can be developed? And how can one identify the “best bets” from among the many different strategic options available, and determine how these may be translated into a coherent business strategy that the organization and its stakeholders can buy into?

This book helps to answer these questions for the senior manager responsible for company strategy; the project manager who’s been asked to chart and defend a new strategic course of action; and the student wishing to “learn the ropes” of strategy-creation. This book offers no theoretical strategy “frameworks”. Nor does it propagate a specific strategy of any kind. It is, quite simply, a “cook book” describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses. It is a proven method used by top management consultants to help clients develop new strategies.

The Craft of Strategy Formation provides a crisp account of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy fast. Featuring the tried-and-tested analytical and organizational approach of top management consultants, this integral account of how strategy is crafted in practice offers a welcome break from traditional handbooks featuring largely isolated frameworks, tools and cases; highly theoretical academic treatises; and largely anecdotal “infotainment” books for the general reader..
Price: $32.12 [Notify me when price goes down.]

Measurement is absolutely essential for any organization or company, functional area, department, business unit, project, or individual. Companies must know how their processes are performing, how well they are meeting customers’ needs, how targeted improvements are being achieved, and how management is doing. Accurate performance measures tell companies where they are, and to take action if they are not on track or if performance does not meet expectations. Actionable Performance Measurement presents many different methods to help readers develop metrics and performance measures. To aid in corporate measures development and strategic, tactical and/or business planning, a quick and effective method of identifying specific key results areas is outlined and explained. Both customer and employee focuses are presented: how to measure each, and how to develop good surveys. In addition, Howell explains several methods for setting realistic-but-stretch targets are also presented, as well as a technique for measuring “apples and oranges.” Readers will be able to measure employee and customer satisfaction, and be prepared to capably lead or be a member of a corporate or business unit measurement team to assess existing performance indicators effectiveness. Benefits: Included on an accompanying CD-ROM is a student workbook to be used as a teaching tool in conjunction with the book, as well as the book's five appendices. Contents: Chapter 1 Introduction to Metrics Chapter 2 Management by Metrics Chapter 3 Metric Development Process Chapter 4 Constructing The Indicator – The Metric Package Chapter 5 Set Targets and Team Examples of Developing Performance Indicators Chapter 6 Monitor and Take Action – Tools To Improve Your Processes Performance Chapter 7 Business Processes – Measuring and Jumpstarting Daily Work, and Benchmarking Chapter 8 Measuring Apples and Oranges Chapter 9 Customer Focus, Satisfaction, and Measurement Chapter 10 Employee Focus, Satisfaction, and Measurement Chapter 11 Designing and Implementing A New Performance Measurement System Chapter 12 Conclusion Appendix A: Modified Nominal Group Technique Appendix B: Brainstorming Appendix C: Assessment of An Existing Measurement System Appendix D: Metric Awareness Questionnaire Appendix E: MBNQA Questionnaire – Are We Making Progress As Leaders? Bibliography.
Price: $60.00 [Notify me when price goes down.]