Books about Advertises from Amazon.com

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards.
Price: $17.14 [Notify me when price goes down.]

From the international go-to guys in small business know-how:

Your source for the strategies, skills and confidence every business owner needs to succeed

Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.

Pretty scary, right?

Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.

Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.

Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.

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Price: $7.50 [Notify me when price goes down.]

When advertising executive Victor Dean dies from a fall down the stairs at Pym's Publicity, Lord Peter Wimsey is asked to investigate It seems that, before he died, Dean had begun a letter to Mr. Pym suggesting some very unethical dealings at the posh London ad agency. Wimsey goes undercover and discovers that Dean was part of the fast crowd at Pym's, a group taken to partying and doing drugs. Wimsey and his brother-in-law, Chief-Inspector Parker, rush to discover who is running London's cocaine trade and how Pym's fits into the picture--all before Wimsey's cover is blown..
Price: $4.00 [Notify me when price goes down.]

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Price: $80.00 [Notify me when price goes down.]

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Price: $7.12 [Notify me when price goes down.]

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management..
Price: $11.05 [Notify me when price goes down.]

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Price: $8.87 [Notify me when price goes down.]

There are more than 50 million small businesses located in small towns across the country and around the world. Many small towns don't have marketing or advertising agencies available to help a "Mom and Pop" business. And, in many cases, small business owners couldn't afford them even if they were available.

"How To Market, Advertise And Promote Your Business Or Service In A Small Town," was written to fill that void. At long last, there is a road map available to help the small town business owner travel the road to success and avoid passing through failure.

As Dr. Mike Reilly, Prof. Of Marketing, Montana State University says, "I can bluntly say, as a marketing professor for over 20 years, that this is the most practical and usable help for people to market small businesses in small towns that I've ever seen."

It's the first marketing and advertising book written specifically for small town business owners everywhere. It contains a 10 point, step-by-step marketing plan designed to capitalize on the advantages and disadvantages of small towns.

Also included are sections on: small town success principles, home based marketing and advertising success principles, small town advertising secrets and small town promotion tips.

Confused about where and how to advertise? You won't be after studying the detailed comparison of the strengths and weaknesses of; Radio, TV, Direct Mail, Newspapers, Yellow Pages, Magazines and the Internet.

Want to know how to get some free publicity? You'll learn the four things you should do immediately to start generating news about your business.

Open the book to any page, begin reading, and you'll get a mini-marketing and advertising seminar to help your small town business succeed..
Price: $17.90 [Notify me when price goes down.]

Within this E-book you will learn just what Web 2.0 really is. No fancy tech talk, just plain English. Learn how to use each type of Web 2.0 site to maximize your marketing potential. Each type of Web 2.0 site has different ways of doing things. Once you know how to market with that type of site, you will see your marketing efforts work for you. All these sites are free to use and have tons of visitors who are just waiting to see what you have to offer. In this E-book I will show you how to successfully set up your accounts on each site to entice viewers to your website. Learn how to network with other people on these sites to increase your websites exposure. The more traffic you get to your site the higher your sales will be. Selling a product, service or just yourself requires knowing when to push & when to just make mention and let the other person take the lead. Learn how to do this successfully, to maximize your selling abilities and MUCH more!
Please visit www.bargaincityebooks.com for the latest ebooks at bargain prices.
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Price: $3.59 [Notify me when price goes down.]

When to Advertise explains how to allocate an advertising budget over time. A media schedule written using the ideas in this book may save hundreds of thousands of pounds. The book assumes that the decision to advertise has already been made: the problem is then how best to schedule this advertising in order to maximise sales effectiveness.

Part 1 of the book details the author's own solution, resting on the belief that no simple media planning theory - for example, flighting, bursts or continuous cover - can possibly suit all brands all the time. The most effective schedule can be written only by taking into account each individual brand's situation and objectives, including its budget, the copy, the values and costs of different weeks of advertising, decay in the effects of advertising and your view of how advertising will affect sales. The author recommends a practical process, which allows the media planner to take into account all the relevant factors to produce the optimal schedule. Advice on allocating the budget across regions is also given.

Part 2 reviews other well-known theories about media planning and scheduling, beginning by detailing early work by Colin McDonald and the development of other ideas of how advertising works. Finally, the author discusses the implications of important recent work on scheduling by John Philip Jones, Walter Reichel, Erwin Ephron, Andrew Roberts and others.

When to Advertise is a highly important contribution to our understanding of media scheduling. It is required reading for everyone connected with spending the advertising budget, in particular agency media directors, media planners and media researchers, as well as marketing directors and advertising managers..
Price: $40.04 [Notify me when price goes down.]