Books about Affluence from Amazon.com

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Price: $5.00 [Notify me when price goes down.]

Do you want to make a true difference in the world? Dr. Ron Sider does. He has, since before he first published Rich Christians in an Age of Hunger in 1978. Despite a dramatic reduction in world hunger since then, 34,000 children still die daily of starvation and preventable disease, and 1.3 billion people, worldwide, remain in abject poverty. So, the professor of theology went back to re-examine the issues by twenty-first century standards. Finding that Conservatives blame morally reprehensible individual choices, and Liberals blame constrictive social and economic policy, Dr. Sider finds himself agreeing with both sides. In this new look at an age-old problem, he offers not only a detailed explanation of the causes, but also a comprehensive series of practical solutions, in the hopes that Christians like him will choose to make a difference..
Price: $9.16 [Notify me when price goes down.]

Oliver Booth wants nothing more than to join the ranks of Palm Beach's high society But with his arrogant personality, garish wardrobe, and incompetent stewardship of an antique shop filled with gaudy reproductions, he doesn't have a chance. Oliver's luck takes a turnabout when the society doyenne Margaret Van Buren sends him and his assistant, Bernard, to Paris on a shopping spree to furnish her new estate. What ensues is a series of hilarious, Voltaire-esque misadventures as Oliver bumbles his way through the milieu of the elite. A satirical look at the lengths some people will go to in order to enter the insular circle of the privileged, David's Desmond's novel is a witty glimpse into a world few of us know.

Praise for The Misadventures of Oliver Booth:

'David Desmond has written a hilarious tale based on his insider's knowledge of life in Palm Beach and Paris. It should be a big success.' --Donald Trump

'Can we talk? The Misadventures of Oliver Booth is filled with intimate details about the you-know-whos doing you-know-what in Palm Beach and Paris. You're going to love it! It's a fast and fun read.' --Joan Rivers.
Price: $10.17 [Notify me when price goes down.]

A comprehensive parenting guide for financially advantaged families This fresh and updated book offers a clear nine-step program for affluent parents to improve their skills and inspire healthy values in their children. You will learn: How to make the time with your children count. How to motivate your children to develop confidence and competence essential elements of self-esteem. How to listen effectively to your children. How to talk openly and honestly with your children. When to say no and when to create boundaries for your children. How to teach your children the value of money and to prepare them for the responsibilities of wealth. How to create an effective disciplinary plan when problems arise. You will benefit from Dr. Hausners four decades of experience, and you will especially appreciate the humor, clarity, and practical suggestions that will make the challenges of your parenting easier and more effective.Subjects covered include; relationships with money, money messages, teaching children the value of money, sudden wealth, affluent parents, family mission statements, family philanthropy and trustee beneficiary relationships.Children of Paradise offers a positive action plan sensitive to the needs of successful parents to assure that their children grow up with positive self-esteem and the necessary internal resources to meet the challenges of a privileged life. With the information and guidance in this book, your parenting can be an exhilarating experience from which both you and your children will reap lifetime benefits.Its never too late to become the parent you want to be..
Price: $29.95 [Notify me when price goes down.]

How to Capture Today's Biggest Untapped Market

Forget mass customization and microsegmentation Winning in today's business world requires a return to an approach abandoned by marketing experts decades ago. Mass marketing is back, say Paul Nunes and Brian Johnson-but with a new target and a fresh approach that companies ignore at their peril.

While the mass-marketing concepts of the 1950s consisted of lowest-common-denominator strategies aimed at the "middle class," Nunes and Johnson argue that the rules of mass marketing must be rewritten to appeal to today's burgeoning mass of different-and far more affluent-consumers. The "moneyed masses" have more disposable income than ever, and research shows the richest among them are not spending up to their potential-thus creating a windfall of opportunity for marketers. Based on extensive consumer research, Mass Affluence outlines seven new rules for capturing this largely ignored market, and reveals how innovative companies are already employing them to launch billion-dollar industries in categories from oral care to homebuilding to exotic automobiles.

A sea change in marketing is underway-and future growth and profitability will belong to the companies that woo and win today's affluent mass market.

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Price: $2.00 [Notify me when price goes down.]

In this enlightening and timely work, Pierrette Hondagneu-Sotelo highlights the voices, experiences, and views of Mexican and Central American women who care for other people's children and homes, as well as the outlooks of the women who employ them in Los Angeles. The new preface looks at the current issues facing immigrant domestic workers in a global context..
Price: $16.95 [Notify me when price goes down.]

In The Golden Ghetto, Jessie H. O’Neill, granddaughter of Charles Erwin Wilson, one-time president of General Motors, provides a penetrating look at why attaining wealth proves to be a hollow achievement for many. A psychotherapist, O’Neill has based her professional practice on understanding and treating the problems of those who have amassed great wealth, and her book is both a description of their lives and an analysis of and prescription for the problems they’ve had to face.

While O’Neill’s main focus is on the very rich, the lessons to be learned from their lives have a far broader application. The Golden Ghetto is in fact inhabited by millions of Americans, rich and poor alike, who embrace and endlessly pursue the fantasy that more is better, while allowing all that is truly worthwhile – loving relationships, the selfless giving of oneself, and spiritual growth – to fall by the wayside.

The The Golden Ghetto shows us how to right our own relationship with money, and offers insightful suggestions for repairing the psychological and cultural damage our misguided beliefs about money, power, and happiness have caused..
Price: $12.99 [Notify me when price goes down.]