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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! - Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
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Price: $11.79
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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients..
Price: $13.89
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Advisor for Life: Become the Indispensable Financial Advisor to Affluent Families
"The Age Wave of retiring baby boomers is creating a seismic bonanza for financial advisors—if they can provide the kinds of creative and flexible strategies their clients will be wanting and needing. Steve Gresham provides the solid, imaginative, yet practical guidance needed to build winning strategies to meet the needs of a new generation of investors. I have long respected his work and heartily recommend this book." —Ken Dychtwald, PhD, founder and CEO, Age Wave, and author of Age Wave, Age Power,The Power Years, and Workforce Crisis "Steve Gresham showed us in The Managed Account Handbook that the basics to asuccessful advisor do not differ from one country to another. In this book, he is expanding his horizon with his extensive experiences to further help you to develop the skills for building a devoted client base. This is the must-read book for all who want to succeed in the financial advisory industry."
—Toshiya ShimizuPresident and CEO, Nikko Cordial Advisors Ltd. "For thirty years, advisors have been using wealth accumulation as their main sales weapon. With the boomers entering retirement, all that's out the window. Now the imperatives are income distribution, planning—making sure the investor does not run out of money. In Steve's newest book, he does an excellent job of walking advisors through this change and showing them how to alter their practices to not only survive but thrive. This is a must-read for any advisor who still wants to be in the business in ten years."
—Len Reinhartfounder and President, Lockwood Advisors® "For over thirty years, I have sought advice from industry experts who can help me grow and optimize my practice. Steve Gresham's advice is always of interest to me—he is always right there on the cutting edge."
—John Rafal, President, Essex Financial ServicesRegistered Rep.'s Top 50 Financial Advisor for 2006 and Barron's Top 100 Financial Advisor "A good coach can help even the best players reach their potential. As a financial advisor, you coach successful families to tackle life's challenges and achieve their goals. Steve Gresham can help—he has the tactics to help you build a winning team."
—Mike KrzyzewskiHead Coach, Duke University Basketball and the 2006 U.S. National Team.
Price: $19.51
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Wealth Secrets of the Affluent: Keys to Fortune Building and Asset Protection
Wealth Secrets of the Affluent Most of the financial guidance you'll find in books, magazines, and on the Internet is directed toward the average American. Editors have no choice but to generate content for the masses in their quest to garner the highest possible advertising dollar. Financial and legal firms also tend to focus on this large group because it is more profitable to provide "cookie-cutter" financial planning to the many than highly specialized planning to the elite. As a result of this focus on the masses, millions of affluent families and hard-working Americans who strive to be wealthy are left with inappropriate, "off-the-rack" advice instead of the customized solutions their unique financial situations require. Financial expert Christopher Jarvis and asset protection attorney David Mandell have created Wealth Secrets of the Affluent to fill this void. Containing in-depth insights and practical advice, this reliable resource is the first book designed to help affluent families and their advisors build and preserve wealth. Industry experts Jarvis and Mandell share their extensive real-world experiences and focus on the ten essential "keys" to fortune building and asset protection that this country's wealthiest families have relied upon for decades. If you are a member of a wealthy family, are an advisor to the affluent, or would like to be in either of these categories, Wealth Secrets of the Affluent is a must read. Some of the topics covered include: The only successful strategy to achieve affluence Using other people to make you more money Building the right team of advisors Protecting your assets from lawsuits, taxes, and divorce Avoiding financial disasters Legally reducing taxes
There are certain financial solutions that make sense for affluent families, and with Wealth Secrets of the Affluent, you'll quickly discover what they are and how to apply them in your endeavor to build an affluent family of your own..
Price: $19.97
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Marketing to the Affluent
Three uniquely targeted guides by Thomas J. Stanley--bestselling author of The Millionaire Next Door--have been released in paperback for those specializing in sales to the wealthy In Marketing to the Affluent, Stanley defines the moneyed population and outlines the traits it takes to reach them. In Selling to the Affluent, Stanley discusses the true needs of the well-to-do and ways to effectively meet those needs. And in Networking with the Affluent, he explains how to reach this elite audience by securing word-of-mouth endorsements from their peers. .
Price: $10.82
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Networking with the Affluent
"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America "-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank..
Price: $9.43
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, Let Them Eat Cake covers the natural evolution as today's luxuries become tomorrow's necessities, as products move "from the classes to the masses." Readers will learn: * How to "get it right for the masses" and how to "get it right for the classes" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands. .
Price: $16.37
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The Affluent Society
Conventional wisdom has it that John Kenneth Galbraith's The Affluent Society spawned the neoliberalism we see in Bill Clinton, Tony Blair, and other world leaders The economist's prose, lofty but still easily manageable, laid down the gauntlet for the post-cold war class struggle that was still far in the future in 1958. Galbraith saw the widening gap between the richest and the poorest as an emergent threat to economic stability, and proposed significant investment in parks, transportation, education, and other public amenities--what we now call infrastructure--to ameliorate these differences and postpone depression and revolution indefinitely. Widely criticized by conservatives and libertarians wary of public expenditures or increased government influence, Galbraith still influences liberal and neoliberal thinking. He has acknowledged that his work, like that of most social scientists, contains flaws (like his dire prediction of an out-of-control unemployment and inflation spiral that petered out in the 1980's), but much of it remains fresh and true even today. Four years before Silent Spring, he wrote about the consumerist blight that threatened our wild lands equally as much as our cities; his hoped-for increase in environmental awareness has grown significantly in recent years. Whether you support the political implementations of his views, experiencing his writing is important to put those views in context. More than this, though, it is an honest pleasure to read such original ideas so well expressed. --Rob Lightner.
Price: $1.98
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today’s “moneyed masses” are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles..
Price: $1.11
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Selling to the Affluent
In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: - Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market. .
Price: $11.24
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