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Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
In this autobiography, Virgin Group founder Richard Branson says one of his prime business criteria is "fun." Fun made Branson a billionaire, and few business memoirs are one-billionth as fun as Branson's, nor as niftily written. Not only does it relate his side of near-death corporate experiences, it tells how the chairman literally cheated death by gun, shipwreck, and balloon crash. Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.) Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history. Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo.
Price: $8.81
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Dear American Airlines: A Novel
Elizabeth Gilbert on Dear American Airlines Elizabeth Gilbert's first three books, Pilgrims, Stern Men, and the National Book Award nominee The Last American Man, received awards and acclaim, but her fourth, Eat, Pray, Love, a chronicle of her spiritual search and redemption following a difficult divorce, has put her on the bedside tables of millions of readers across the world. Her next book, Weddings and Evictions, a memoir about her unexpected journey into second marriage, will be published in 2009. I'm one of those readers who can't get enough of Martin Amis novels, since Amis--a savage misanthrope who sometimes writes, it seems, with a drill bit--is a guilty pleasure of mine from way back. So it's no wonder that I fell so hard for the bitter, hilarious, dark, twisted, and wonderfully written delights of Dear American Airlines--the most Amis-like novel I've ever read. Jonathan Miles is a first-time novelist (and--full disclosure--friend of mine) whose journalism I've long admired for its clear, humane prose. I never suspected that he had a book like this in him, and--frankly--now that I do know, I'm a little worried for his mental state (even as I'm totally impressed with his writing.)
The novel relays the tale of Bennie Ford, a man who is marinating like a cocktail olive in the sour middle-aged juices of his own mistakes, but who has decided to redeem himself completely by attending the wedding of his estranged daughter. Now, as some of us have learned from painful personal experience, it's not always easy to redeem a lifetime of screw-ups in one weekend, but that doesn't deter Bennie from heading to the airport to fly off to what he has decided is the most important event in his life. (The fact that he doesn't seem to notice that the wedding should actually be the most important event in his DAUGHTER'S life, not his, is an early clue of his particular breed of hilarious narcissism.) But at the airport is where his troubles begin, as American Airlines cancels his flight and thus--as far as he is concerned--destroys his life. What follows is a complaint letter raised to the level of high narrative art. I have never before encountered a novel written in the form of a complaint letter, and we can safely assume there will never be another such after this one, just because Miles has created an inimitable story here--one which, despite all the dark wit of its narrator--leaves room in the sad margins for real heartbreak, real feeling, real life. (This is something Amis himself wasn't able to do until many years into his career.) This is the most entertaining first novel I've read in a long while, as well as a searing cautionary tale. Bring it to the airport with you next time you fly somewhere to change your life... .
Price: $10.00
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The Southwest Airlines Way
"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry " --Gerard Arpey, CEO, American Airlines "Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times." --Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to: - Lead with credibility and caring
- Invest in frontline leaders
- Hire and train for relational competence
- Use conflicts to build relationships
- Make unions its partners, not its adversaries
- Build relationships with its suppliers
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Price: $6.60
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Aviation Maintenance Management
This unique resource covers aircraft maintenance program development and operations from a managerial as well as technical perspective. Readers will learn how to save money by minimizing aircraft downtime and slashing maintenance and repair costs. * Plan and control maintenance * Coordinate activities of the various work centers * Establish an initial maintenance program * Develop a systems concept of maintenance * Identify and monitor maintenance problems and trends.
Price: $42.90
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Air Transportation: A Management Perspective
Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout..
Price: $67.43
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Airline Pilot Interviews: How You Can Succeed in Getting Hired /921T
Expert interviewing techniques for pilots applying with regional, national and major airlines 500+ types of questions asked by interviewers, and samples of military and civilian resumes and cover, update, and recommendation letters. Over 20 illustrations. Prepares you for your interviews with Personnel, Flight Department interviewing captains, the physician and psychologist..
Price: $22.46
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Moments of Truth
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