Books about Analytic from Amazon.com

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $16.09 [Notify me when price goes down.]

Billy Beane, general manager of MLB's Oakland A's and protagonist of Michael Lewis's Moneyball, had a problem: how to win in the Major Leagues with a budget that's smaller than that of nearly every other team. Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans.

Lewis was in the room with the A's top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can't-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar's Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane's economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. --John Moe.
Price: $6.99 [Notify me when price goes down.]

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.11 [Notify me when price goes down.]

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics..
Price: $15.77 [Notify me when price goes down.]

The hedge fund industry has grown dramatically over the last two decades, with more than eight thousand funds now controlling close to two trillion dollars. Originally intended for the wealthy, these private investments have now attracted a much broader following that includes pension funds and retail investors. Because hedge funds are largely unregulated and shrouded in secrecy, they have developed a mystique and allure that can beguile even the most experienced investor. In Hedge Funds, Andrew Lo--one of the world's most respected financial economists--addresses the pressing need for a systematic framework for managing hedge fund investments.

Arguing that hedge funds have very different risk and return characteristics than traditional investments, Lo constructs new tools for analyzing their dynamics, including measures of illiquidity exposure and performance smoothing, linear and nonlinear risk models that capture alternative betas, econometric models of hedge fund failure rates, and integrated investment processes for alternative investments. He concludes with a case study of quantitative equity strategies in August 2007, and presents a sobering outlook regarding the systemic risks posed by this industry.

.
Price: $35.28 [Notify me when price goes down.]

Praise for How to Measure Anything: Finding the Value of Intangibles in Business

"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."
-Peter Tippett, PhD, M.D.
Chief Technology Officer at CyberTrust
and inventor of the first antivirus software

"Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques."
-Peter Schay
EVP and COO of
The Advisory Council

"As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichés and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions."
-Ray Gilbert
EVP Lucent

"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'"
-Dr. Jack Stenner
Cofounder and CEO of MetraMetrics, Inc..
Price: $24.62 [Notify me when price goes down.]

Designed for the three-semester calculus course for math and science majors, Calculus continues to offer instructors and students new and innovative teaching and learning resources. This was the first calculus text to use computer-generated graphics, to include exercises involving the use of computers and graphing calculators, to be available in an interactive CD-ROM format, to be offered as a complete, online calculus course, and to offer a two-semester Calculus I with Precalculus text. Every edition of the series has made the mastery of traditional calculus skills a priority, while embracing the best features of new technology and, when appropriate, calculus reform ideas. Now, the Eighth Edition is the first calculus program to offer algorithmic homework and testing created in Maple so that answers can be evaluated with complete mathematical accuracy.

Two primary objectives guided the authors in writing this book: to develop precise, readable materials for students that clearly define and demonstrate concepts and rules of calculus and to design comprehensive teaching resources for instructors that employ proven pedagogical techniques and saves the instructor time. The Eighth Edition continues to provide an evolving range of conceptual, technological, and creative tools that enable instructors to teach the way they want to teach and students to learn they way they learn best.

• The explanations, theorems, and definitions have been thoroughly and critically reviewed. Additionally, the exercise sets have been carefully and extensively examined to ensure they cover all calculus topics appropriately.
• Questions involving skills, writing, critical thinking, problem-solving, applications, and real-data applications are included throughout the text. Exercises are presented in a variety of question formats, including matching, free response, true/false, modeling, and fill-in the blank.
• The Eduspace online resources have been integrated into a comprehensive learning system that combines numerous dynamic calculus resources with online homework and testing materials. Eduspace with eSolutions combines all the features of Eduspace with an electronic version of the textbook exercises and the complete solutions to the odd-numbered text exercises, providing students with a convenient and comprehensive way to do homework and view the course materials.
• The Integrated Learning System addresses the changing needs of today's instructors and students. Recognizing that the calculus course is presented in a variety of teaching and learning environments, the program resources are available in print, CD-ROM, and online formats.
• SMARTHINKING online tutoring brings students real-time, online tutorial support when they need it most.

.
Price: $80.00 [Notify me when price goes down.]

Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line..
Price: $20.99 [Notify me when price goes down.]