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Killer Brands: Create and Market a Brand That Will Annihilate the Competition
What's the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known--not because of what it says it does, but because it does what it says ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to kill the competition and create a dynamic, thriving brand..
Price: $6.66
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The Escape Plan: A 40-Day Plan to Annihilate the Adultitis in Your Life
Adultitis is a silent epidemic that has been ignored for far too long. It's a disease that slowly erodes our inborn childlike spirit, killing our dreams, curiosity, faith, happiness, and hope. It stresses us out. It causes us to take ourselves too seriously. And in some extreme cases, it can cause smile amnesia. (Not fun.) If you're ready to do something about your case of Adultitis, this is the book for you! It includes 40 step-by-step challenges designed to get you thinking and acting in a more childlike manner. You'll read how other people have solved each challenge, and keep a record of your own remarkable progress using the journal pages. We guarantee that you'll be stretched. You'll have fun. And that case of Adultitis? It ll be ancient history and you ll be well on your way to a happier, more exhilarating life..
Price: $24.95
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HackMaster: Annihilate the Giants
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The Elusive Pimpernel (Unabridged)
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