Books about Applied from Amazon.com

Arguably the best book ever on what is increasingly becoming the science of persuasion Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended..
Price: $10.09 [Notify me when price goes down.]

You have within you unlimited capacities for love, for joy, for communion with life, and for unshakable freedom—and here is how to awaken them. In The Wise Heart, one of the leading spiritual teachers of our time offers the most accessible and illuminating guide to Buddhism’s transformational psychology ever published in the West.

Trained as a monk in Thailand, Burma, and India, Jack Kornfield experienced at first hand the life-changing power of Buddhist teachings: the emphasis on the nobility and sacredness of the human spirit, the fine-grained analysis of emotion and thought, the precise techniques for healing, training, and transforming the mind and heart. In contrast to the medical orientation of most Western psychology and psychiatry, here is a vision of radiant human dignity, and a practical path for realizing it in our own lives.

The Wise Heart is the fruit of a life’s work that includes such classics as A Path with Heart and After the Ecstasy, the Laundry. Filled with stories from Kornfield’s Buddhist psychotherapy practice and portraits of remarkable teachers, it also includes a moving account of his own recovery from a violence-filled childhood. For meditators and mental health professionals, Buddhists and non-Buddhists alike, The Wise Heart offers an extraordinary journey from the roots of consciousness to the highest expression of human possibility..
Price: $17.51 [Notify me when price goes down.]

Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner.

It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.

Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior.

Discover:
• How palms and handshakes are used to gain control
• The most common gestures of liars
• How the legs reveal what the mind wants to do
• The most common male and female courtship gestures and signals
• The secret signals of cigarettes, glasses, and makeup
• The magic of smiles–including smiling advice for women
• How to use nonverbal cues and signals to communicate more effectively and get the reactions you want

Filled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself..
Price: $13.91 [Notify me when price goes down.]

Are you really ready to change? Take this quiz and find out.


Every New Year’s Day, my list of resolutions is:
Ambitious. I aim for everything from losing weight to saving more money for my retirement
Realistic. I just try to bump my good behavior up a notch--be a better friend, give more money to charity---without giving myself any strict deadlines or goals.
Precise. I decide exactly how many men I will ask for a date, or how many new jobs I will apply for.

Whenever I decide to change something, it’s usually because:
My doctor has put the fear of God into me.
I read a magazine article about why making this change is important.
I start daydreaming about how great life will be after I make the change.

True or False: When you want to make a big change in your life, timing is crucial.

Failure is:
Impossible.
Inevitable.
Not in my vocabulary.

(The answers are on the inside back flap.)

Learn the secret to making changes that stick

Every so often people get inspired (again!) to lose weight, get organized, start saving, or stop worrying –but a few months later they give up, frustrated. It doesn’t have to be that way. In This Year I Wil . . .l, bestselling author M.J. Ryan offers breakthrough wisdom and coaching to help readers make this time the time that change becomes permanent.

Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don’t know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don’t realize that for all changes, there is one system that works best for each individual. This Year I Will . . . helps you lock on to your unique formula for planning, implementing, and seeing a life change through, so you can use it again and again to tackle anything else you’d like to do.

For anyone who has broken a New Year’s resolution, fallen off a diet, or given up on fulfilling a dream, the ingenious strategies, inspiring stories, and sheer motivational energy of This Year I Will . . . help you make a promise to yourself that you can actually keep.

Answers to the jacket quiz: c, c, false, b. Take the whole quiz and learn your score at M.J. Ryan’s Web site, www.mj-ryan.com.

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Price: $10.27 [Notify me when price goes down.]

Known as the father of the new science of positive psychology, Martin E.P. Seligman draws on more than twenty years of clinical research to demonstrate how optimism enchances the quality of life, and how anyone can learn to practice it. Offering many simple techniques, Dr. Seligman explains how to break an “I—give-up” habit, develop a more constructive explanatory style for interpreting your behavior, and experience the benefits of a more positive interior dialogue. These skills can help break up depression, boost your immune system, better develop your potential, and make you happier..

With generous additional advice on how to encourage optimistic behavior at school, at work and in children, Learned Optimism is both profound and practical–and valuable for every phase of life..
Price: $8.15 [Notify me when price goes down.]

Part foreign affairs discourse, part humor, and part twisted self-help guide, The Geography of Bliss takes the reader from America to Iceland to India in search of happiness, or, in the crabby author's case, moments of "un-unhappiness." The book uses a beguiling mixture of travel, psychology, science and humor to investigate not what happiness is, but where it is. Are people in Switzerland happier because it is the most democratic country in the world? Do citizens of Qatar, awash in petrodollars, find joy in all that cash? Is the King of Bhutan a visionary for his initiative to calculate Gross National Happiness? Why is Asheville, North Carolina so damn happy? With engaging wit and surprising insights, Eric Weiner answers those questions and many others, offering travelers of all moods some interesting new ideas for sunnier destinations and dispositions. (2007).
Price: $14.24 [Notify me when price goes down.]

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions..
Price: $4.95 [Notify me when price goes down.]

An exploration of the nature of our mind, from the inside out, by a leading neurobiologist.

Over the last twenty years, there has been growing attention in the Western world to mindfulness—paying attention to life in the present moment. Here, Daniel J. Siegel investigates the phenomenon of mindfulness as it impacts our daily lives, offering readers insight into personal relationships, emotional behavior, parenting, and work..
Price: $16.02 [Notify me when price goes down.]

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity..
Price: $10.96 [Notify me when price goes down.]