Books about Authenticity from Amazon.com

Put the telescope away; the North Star mentioned here is a human body, not a heavenly one. And like Polaris, which has guided sailors for centuries, the human body's gut feelings and emotions can help guide a wayward soul back to his or her "essential self." In this absorbing combination of detailed self-awareness exercises and true stories from her own counseling experience (equal parts sobering and hysterically entertaining), Harvard-trained sociologist Martha Beck invites readers to explore their heart's desires and the vast social webs that keep such desires in check. The goal is not to forsake the "social self" and indulge every emotional impulse of the "essential self." Rather, Beck gives readers the tools and the encouragement to achieve maximum happiness by harmonizing these typically divergent voices.

Beck (author of Expecting Adam) admits that repairing a damaged emotional compass and setting out on such a vital journey--which often involves painful realizations and changes--"has all the combined attractions of suicide and childbirth." But the payoff, she concludes, is a love affair with real life. To that end, she walks readers through a lengthy exercise to evaluate their current lifestyle's pleasures and pains, teaches the process of listening to the body for directional cues, describes how to extract "soul shrapnel" (healing all those nasty, self-defeating emotional wounds), and provides an intriguing "Map of Change" to achieve an authentic life. Beck's impressive knowledge, her engaging (if somewhat irreverent) voice, and her ability to parse this scary process into achievable steps make her a new champion in the self-help arena. --Liane Thomas.
Price: $5.99 [Notify me when price goes down.]

True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today’s top leaders—with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas:

• Knowing your authentic self
• Defining your values and leadership principles
• Understanding your motivations
• Building your support team
• Staying grounded by integrating all aspects of your life

True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be.

Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former U.S. secretary of state), Charles Schwab, John Whitehead (Cochairman, Goldman Sachs), Anne Mulcahy (CEO, Xerox), Howard Schultz (CEO, Starbucks), Dan Vasella (CEO, Novartis), John Brennan (Chairman, Vanguard), Carol Tome (CFO, Home Depot), Donna Dubinsky (CEO/cofounder, Palm), Alan Horn (President, Warner Brothers), Ann Moore (CEO, Time, Inc.) and many others illustrate the transitions that shape the type of leaders who will thrive in the 21st century.

Bill George (Cambridge, MA) has spent over 30 years in executive leadership positions at Litton, Honeywell, and Medtronic. As CEO of Medtronic, he built the company into the world’s leading medical technology company as its market capitalization increased from $1.1 billion to $60 billion. Since 2004, he has been a professor at the Harvard Business School. His 2004 book Authentic Leadership (0-7879-7528-1) was a BusinessWeek bestseller. Peter Sims (San Francisco, CA) established “Leadership Perspectives,” a course on leadership development at the Stanford Graduate School of Business and cofounded the London office of Summit Partners, a leading investment firm.

Their Web site is www.truenorthleaders.com..
Price: $14.24 [Notify me when price goes down.]

Contrived. Disingenuous Phony. Inauthentic Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offering s (and a company s) authenticity as much as if not more than price, quality, and availability.

In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers perception of authenticity by:

· Recognizing how businesses fake it
· Appealing to the five different genres of authenticity
· Charting how to be true to self and what you say you are
· Crafting and implementing business strategies for rendering authenticity

The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers intensifying demand for the real deal..
Price: $15.60 [Notify me when price goes down.]

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

In Part One, you'll be introduced to the key components to building a personality and learn how to:

• Recognize the greatest myth that most marketers blindly follow, and how to get past it
• Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
• Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
• Harness the influence of “accidental spokespeople” and use it to your advantage
• Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
• Pinpoint and capitalize on the moments where personality can make a difference

Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.

Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

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Price: $11.22 [Notify me when price goes down.]

Anne Kreamer considered herself a youthful 49 until a photo of herself with her teenage daughter stopped her in her tracks. In one unguarded moment she saw herself for what she really was -- a middle-aged woman with her hair dyed much too harshly. In that one moment Kreamer realized that she wasn't fooling anyone about her age and decided it was time to get real and embrace a more authentic life. She set out for herself a program to let her hair become its true color, and along the way discovered her true self.
Going Gray is Kreamer's exploration of that experience, and a frank, warm and funny investigation of aging as a female obsession. Through interviews, field experiments, and her own everywoman's chronicle, Kreamer probes the issues behind two of the biggest fears aging women face: Can I be sexually attractive as a gray-haired, middle-aged woman? and Will I be discriminated against in the work world? Her answers will surprise you.
In searching for the balance between attractiveness and authenticity, Kreamer's journey of middle-aging illiminates in a friendly, useful, and entertaining way the politics and personal costs of this generation's definition of "aging gracefully..
Price: $10.19 [Notify me when price goes down.]

Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity's challenges.

At the heart of the modern malaise, according to most accounts, is the notion of authenticity, of self-fulfillment, which seems to render ineffective the whole tradition of common values and social commitment. Though Taylor recognizes the dangers associated with modernity's drive toward self realization, he is not as quick as others to dismiss it. He calls for a freeze on cultural pessimism.

In a discussion of ideas and ideologies from Friedrich Nietzsche to Gail Sheehy, from Allan Bloom to Michel Foucault, Taylor sorts out the good from the harmful in the modern cultivation of an authentic self. He sets forth the entire network of thought and morals that link our quest for self-creation with our impulse toward self-fashioning, and shows how such efforts must be conducted against an existing set of rules, or a gridwork of moral measurement. Seen against this network, our modern preoccupations with expression, rights, and the subjectivity of human thought reveal themselves as assets, not liabilities.

By looking past simplistic, one-sided judgments of modern culture, by distinguishing the good and valuable from the socially and politically perilous, Taylor articulates the promise of our age. His bracing and provocative book gives voice to the challenge of modernity, and calls on all of us to answer it.

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A Psychological Guidebook for Women in the 21st Century

Does life keep distracting you from acknowledging what you feel, what you need, and what you want? Are you too busy listening to what everyone else wants—your husband or boyfriend, your kids, your parents, your friends, or boss, even what the media tells us to be—to the point that you no longer know what you want?

You’re not the only one.

Based on her work with over a thousand women across the country, psychologist Helene G. Brenner has learned that women feel the impulse to accommodate, adapt and mold themselves to serve others at their own expense. Her solution is an invigorating new approach to women's psychology. The key to transformation, she explains, is not self-improvement, but self-acceptance—affirming and validating what we truly feel and experience and who we already are. Dr. Brenner shows women how to discover and express what they truly want and value, guiding you toward your own Inner Voice. I Know I’m In There Somewhere will show you:
- How to embrace, rather than fix, the Inner Voice that has been there all along
- How to distinguish the Outer Voices (the expectations of the people around you) from Your Inner Voice (the voice of your true self that goes beyond intuition and guides you wisely towards what is right for you)
- What to do when you feel that the essence of who you are is being stifled by external demands and expectations
- Why trying to change yourself doesn’t work, and why gentle acceptance of yourself and all of your feelings is the gateway to lasting change.

Filled with lively case studies, surprising insights, loads of practical advice and powerful "innercizes" to help readers access and live from their own inner voice, this book offers women a whole new way to relate to themselves, improve their relationships and create the lives they truly want..
Price: $4.34 [Notify me when price goes down.]

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization  step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people..
Price: $15.89 [Notify me when price goes down.]

This groundbreaking book provides a comprehensive resource that addresses the growing movement for incorporating spirituality as an important aspect of the meaning and purpose of higher education. Written by Arthur W. Chickering, Jon C. Dalton, and Leisa Stamm—experts in the field of educational leadership and policy—Encouraging Authenticity and Spirituality in Higher Education shows how to encourage increased authenticity and spiritual growth among students and education professionals by offering alternative ways of knowing, being, and doing.

Encouraging Authenticity and Spirituality in Higher Education includes a rich array of examples to guide the integration of authenticity and spirituality in curriculum, student affairs, community partnerships, assessment, and policy issues. Many of these illustrative examples represent specific policies and programs that have successfully been put in place at diverse institutions across the country. In addition, the authors cover the theoretical, historical, and social perspectives on religion and higher education and examine the implications for practice. They include the results of recent court cases that deal with church-state issues and offer recommendations that pose no legal barrier to implementation.

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Price: $30.71 [Notify me when price goes down.]