Books about Barreras from Amazon.com

An innovative and exciting alternative to the standard offerings for conversation courses, REVISTA captures students' interest and sparks lively conversation through its high-intensity graphics and multi-layered content delivered in a colorful magazine-like format. REVISTA is also accompanied by a collection of original short films by contemporary Hispanic filmmakers; closely integrated into the textbook, each film elicits student interaction as it explores an aspect of the corresponding lesson's theme. In addition, the textbook includes succinct grammatical explanations in Spanish of structures key to improving students' communication skills. The second edition includes three new short films which are closely integrated with the textbook lessons..
Price: $98.00 [Notify me when price goes down.]

CONTEMPORARY BUSINESS 2006, is updated and even better than before! Containing the most important introductory business topics, this paperback text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new paperback updated edition of Contemporary Business creates excitement about the world of business for your students as well as helping them improve their critical thinking skills. Opening new doors of possibility can be difficult - Contemporary Business, gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. The Best Just Got Better!.
Price: $27.00 [Notify me when price goes down.]

In your work with young children and their families, have you ever had a conversation or interaction that could have gone better - if you'd had a better understanding of how to respond to cultural diversity? This book can help! Using Skilled Dialogue, a field-tested model for respectful, reciprocal, and responsive interaction that honors cultural beliefs and values, practitioners will improve their relationships with the children and families they serve and better address developmental and educational goals. Readers will Revise their understanding of cultural diversity, recasting it as something that exists between individuals, not within individuals. Practitioners will learn the importance of cultural competence, and they'll understand the challenges they may face as they interact with people whose values, beliefs, and backgrounds differ from their own. Learn the essentials of Skilled Dialogue, including suspending judgment; appreciating other beliefs and value systems; tuning in to each family's hopes, dreams, and definitions of "success"; and reframing differences between practitioners and families as complimentary rather than contradictory. Discover specific ways to apply Skilled Dialogue to early childhood assessment and intervention. Readers will find strategies for determining the effects of cultural diversity; common dilemmas and suggested responses; detailed vignettes; photocopiable forms; tips on using translators; and guidelines for differentiating behaviors caused by trauma from those rooted in culture Innovative and illuminating, this book gives readers a model for meeting one of their biggest challenges: honoring the diverse identities of the children and families they serve..
Price: $21.90 [Notify me when price goes down.]

He is one of the most controversial and important world leaders currently in power. In this international bestseller, at last available in English, Hugo Chávez is captured in a critically acclaimed biography, a riveting account of the Venezuelan president who continues to influence, fascinate, and antagonize America.
Born in a small town on the Venezuelan plains, Chávez found his interests radically altered when he entered the military academy in Caracas. There, as Hugo Chávez reveals in dramatic detail, he was drawn to leftist politics and a new sense of himself as predestined to change the fortunes of his country and Latin America as a whole.

Portrayed as never before is the double life Chávez soon began to lead: by day he was a family man and a military officer, but by night he secretly recruited insurgents for a violent overthrow of the government. His efforts would climax in an attempted coup against President Carlos Andrés Pérez, an action that ended in a spectacular failure but gave Chávez his first irresistible taste of celebrity and laid the groundwork for his ascension to the presidency eight years later.
Here is the truth about Chávez’s revolutionary “Bolivarian” government, which stresses economic reforms meant to discourage corruption and empower the poor–while the leader spends seven thousand dollars a day on himself and cozies up to Arab oil elites. Venezuelan journalists Cristina Marcano and Alberto Barrera Tyszka explore the often crude and comical public figure who
condemns George W. Bush in the most fiery language but at the same time hires lobbyists to improve his country’s image in the West. The authors examine not only Chávez’s political career but also his personal life–including his first marriage, which was marked by a long affair and the birth of a troubled son, and his second marriage, which produced a daughter toward whom Chávez’s favoritism has caused private tension and public talk.

This seminal biography is filled with exclusive excerpts from Chávez’s own diary and draws on new research and interviews with such insightful subjects as Herma Marksman, the professor who was his mistress for nine years. Hugo Chávez is an essential work about a man whose power, peculiarities, and passion for the global spotlight only continue to grow..
Price: $12.00 [Notify me when price goes down.]

Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises. In fact, these companies overpromised to lure customers in—and then overdelivered to keep them.

Rick Barrera, a respected marketing consultant and business lecturer, has studied these word-of-mouth-driven successes and concluded that they are masters of what he calls TouchPoint Branding—the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

Barrera explains how TouchPoint Branding’s three major components—Product TouchPoints, System TouchPoints, and Human TouchPoints—can create dramatic market differentiation. The companies featured in the book start with an extraordinary product (like the Hummer), supported by smoothly running systems (like the Sumerset Houseboats Web site), and add satisfying human contact (like the service at an American Girl store).

It’s an old cliché in business that smart companies underpromise and overdeliver. But in today’s crowded market, that’s not enough. Barrera’s insights and case studies can help any company overpromise . . . and still overdeliver..
Price: $1.94 [Notify me when price goes down.]