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Beer School: Bottling Success at the Brooklyn Brewery
What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co..
Price: $9.21
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Land of Amber Waters: The History of Brewing in Minnesota
“A heartfelt paean to the pioneering breweries of the Midwest, packed with details and excellent photos. Land of Amber Waters is sure to delight anyone interested in the storied history of American brewing.” —Garrett Oliver, Brewmaster of The Brooklyn Brewery, and author of The Brewmaster's Table “Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was a fine invention, but the wheel does not go nearly as well with pizza.” —Dave Barry For centuries, brewmasters both professional and homegrown have pursued the perfect pour—a delectable combination of barley, yeast, water, and hops—and few states can claim as devoted a relationship to beer as Minnesota. For a time it seemed that every town had its brewery and a beer garden was a highlight of every local celebration. Dedicated home brewers and casual pub crawlers alike will be amazed by the stories of Minnesota beers and breweries featured in Land of Amber Waters. Starting with the first brewery in 1849, Doug Hoverson tells the story of the state’s beer industry from the small-town breweries that gave way to larger companies with regional and national prominence, including Hamm’s, Grain Belt, and Schell’s, to the vibrant beer culture of today, led by a new wave of breweries such as Summit, Lake Superior Brewing Co., and Surly, and brewpubs like Town Hall Brewery, Fitger’s, and Granite City Brewpub, and sustained by microbreweries, home brewers, and beer aficionados. From the first illegal brewer at Fort Snelling to the craft brewers and major companies of today, nearly 300 breweries have opened and operated at one time or another in 125 cities and towns around the state. Complete with a comprehensive list of Minnesota’s breweries—including many never before published—and more than 300 tempting illustrations of beer and breweriana, Land of Amber Waters marvelously chronicles Minnesota’s rich brewing traditions. Doug Hoverson teaches social studies and coaches the debate team at St. Thomas Academy in Mendota Heights, Minnesota. He is the assistant editor of American Breweriana Journal, an award-winning homebrewer, and a certified beer judge. .
Price: $26.37
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Yuengling: A History of America's Oldest Brewery
Can you name America's oldest brewery? If visions of outsized draft horses plod to mind, you re way off. Instead, head for the mountains--of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region's booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history's recycling bin. Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America's oldest brewery. It begins with the brewery's founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region's growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling's resurgence on the national scene. An epilogue gauges the company's current status and immediate future, and a chronology lists key events in the brewery's existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index..
Price: $26.95
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Ale, Beer, and Brewsters in England: Women's Work in a Changing World
Women brewed and sold most of the ale drunk in medieval England, but after 1350, men slowly took over the trade. By 1600, most brewers in London--as well as in many towns and villages--were male, not female. Ale, Beer, and Brewsters in England investigates this transition, asking how, when, and why brewing ceased to be a women's trade and became a trade of men. Drawing on a wide variety of sources--such as literary and artistic materials, court records, accounts, and administrative orders--Judith Bennett vividly describes how brewsters (that is, female brewers) slowly left the trade. She tells a story of commercial growth, gild formation, changing technologies, innovative regulations, and finally, enduring ideas that linked brewsters with drunkenness and disorder. Examining this instance of seemingly dramatic change in women's status, Bennett argues that it included significant elements of continuity. Women might not have brewed in 1600 as often as they had in 1300, but they still worked predominantly in low-status, low-skilled, and poorly remunerated tasks. Using the experiences of brewsters to rewrite the history of women's work during the rise of capitalism, Ale, Beer, and Brewsters in England offers a telling story of the endurance of patriarchy in a time of dramatic economic change..
Price: $19.36
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Breweries of Wisconsin
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Redhook: A Microbrew Success Story
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Citizen Coors: An American Dynasty
Citizen Coors is the riveting saga of an American dynasty. From the moment the destitute Prussian Adolph Coors stows away on a Baltimore-bound ship in 1868 to the worldwide expansion of the billion-dollar Coors Brewing Company, Citizen Coors is a headlong American tale of triumph over bare-knuckle competition. The Coors family does it the old-fashioned way, through fearsome devotion to product, rejection of modern marketing, and refusing to borrow so much as a nickel.
But the family almost rides its principles into the ground. "Nobody will ever choose a beer on the basis of a thirty-second ad," Bill Coors is fond of saying at a time when his two main competitors, Anheuser-Busch and Miller, are spending upward of a billion dollars a year on ads. He won't even allow a ring-pull can. The brewery's decline and recovery are dizzying.
But Citizen Coors is more than a business story. Here is Adolph, the founder,in 1929, distraught over Prohibition, hurling himself to his death from a hotel balcony. Here is Bill,ten years later, yearning for the wider world but forced back to the brewery by a single glance from his father. Here is Joe, Jr., raised to rule yet suddenly banished for marrying without permission. Here is Peter, prevented from rescuing the company precisely because he has been trained to do so. Here is kidnapping and murder. Here are generations of Coors men broken against the iron will of their fathers. Here is a second suicide, eerily similar to the first.
Citizen Coors is finally a chronicle of how America was shaped politically in the last three decades of the twentieth century. For along with the Coors family's adherence to handshake integrity and old-world craft came some less roseate ideals from the nineteenth century: that disparity of wealth is proper, that government efforts to achieve social equality are illegitimate, that the Bible is the rule book for intimate conduct, and that capital must never bow to labor. The Coors family forever changed the American political landscape by creating the Heritage Foundation and a right-wing TV network, by financing the conservative shift in Congress, and by being early backers of a politically ambitious B-movie actor named Ronald Reagan.
In retaliation, blacks, feminists, unions, gays, and environmentalists came together to bash Coors in perhaps the most effective consumer boycott of modern times--a boycott that continues to hobble the company.
Based on more than 150 interviews, Citizen Coors serves up a powerful cocktail of beer and politics. Dan Baum, a former reporter for the Wall Street Journal, captures in this rollicking narrative the genius, eccentricity, and tragic weaknesses of the remarkable Coors family.With enough private dramas to put them on par with the Ewings of Dallas, and enough business crises to keep them constantly in the business hot-seat, the ultra-right-wing Coors of Golden, Colorado, represent one of the more riveting family sagas of our time. Their billion-dollar empire grew out of a single brewery begun in 1873, but it wasn't long before the family became known as much for their right-wing politics as their beer.
The third generation of Coors men financed the birth of the Heritage Foundation, which jump-started the Reagan revolution. Old-fashioned about business and equally dubious of new ideas, they consistently ignored the importance of marketing until they were forced to, finally introducing the "Silver Bullet," and improved their image with unions and minorities only after they were compelled to do so by years of boycotts. Former Wall Street Journal reporter Dan Baum captures the eccentricity and foibles of this family and company in this fast-paced tale of vivid characters in business and politics..
Price: $2.60
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Arthur's Round: The Life and Times of Brewing Legend Arthur Guinness
Ireland's best-known Irishman, his name and signature in every household and village in Ireland, is also the least known. Part of Dublin life for over two centuries, both family and brewery have passed into legend, but their origins have been obscured. Here, for the first time, the story of the man and his background told. Of a generation with Edmund Burke and Richard Brinsley Sheridan, this wily businessman built an empire that endured and expanded. Family and social history combine with an account of the brewing process and descriptions of economic and political backgrounds in a rapidly developing Ireland, giving a rich weave to this tapestry. Visual sources include maps, rare original documents, prints, and photographs of associated houses and places, people and artifacts. The result is a fascinating contextual portrait of an enigmatic figure, the founding father of one of Ireland's most powerful dynasties..
Price: $20.35
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Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz..
Price: $25.71
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