Books about Big name from Amazon.com



Vindicated: Big Names, Big Liars, and the Battle to Save Baseball
In 2005, Jose Canseco blew the lid off Major League Baseball's steroid scandal -- and no one believed him. His New York Times bestselling memoir Juiced met a firestorm of criticism and outrage from the media, coaches, clubs, and players, many of whom Canseco had personally introduced to steroids -- with a needle in the ass. Baseball's former golden boy, Rookie of the Year, onetime Most Valuable Player, and owner of two World Series rings was called a liar.

Now, steroids are back in the headlines. Record-breaking athletes are falling from grace, and the infamous Mitchell Report confirmed the names of major leaguers who have indeed used steroids while others remain under investigation. The answer is clear: Jose Canseco told the truth. And why wouldn't he? He started it all.

Finally, in Vindicated, Canseco picks up where Juiced left off, revealing details even more shocking than in his controversial first book. He spills never-before-implicated names -- arguably the biggest in the game of baseball -- and explores the mystery of one celebrated player about whom key information was suddenly excised from Juiced at the last minute. He talks candidly about what the Mitchell Report did -- and didn't -- get right, why steroid use became so rampant, and how his life has changed since he tore the lid off Pandora's box.

Lest there be any doubt about theveracity of his claims, Canseco subjected himself to three lie detector tests, one of which was conducted by a former FBI special agent and top polygraph examiner who investigated the Unabomber, Whitewater, the Oklahoma City bombing, and the 1993 bombing of the World Trade Center.

Transcripts of those taped interviews are also included in this straight-talking examination of the current state of baseball.

This time, he's not just out to clear his name. He's out to clean up the game..
Price: $7.83 [Notify me when price goes down.]



Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna

Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. But Adam Morgan's classic is still the best and most definitive study of the way challenger brands take on and defeat bigger competitors, and this 50,000-copy bestseller has been tremendously influential in the marketing and advertising arenas. For this new edition the author has interviewed 30 fresh challengers, and explores today's radically different marketing environment.

Adam Morgan (United Kingdom) is founder of eatbigfish, an international brand and marketing strategy consultancy with offices in the UK, US, and New Zealand. He runs workshops for companies of challenger brands and has appeared on CNNfn and Sky Business News as the industry expert on challenger brands..
Price: $19.77 [Notify me when price goes down.]


2009 Vizsla Wall Calendar
Wall Calendars. Dog.
Price: $11.75 [Notify me when price goes down.]


Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents

  • Richard Branson Revisited
  • The Life and Times of Richard Branson
  • One Pick on Someone Bigger Than You
  • Two Do the Hippy, Hippy Shake
  • Three Haggle - Everything's Negotiable
  • Four Make Work Fun
  • Five Do Right By Your Brand
  • Six Smile for the Cameras
  • Seven Don't Lead Sheep, Herd Cats
  • Eight Faster than a Speeding Bullet
  • Nine Size Does Matter
  • Ten Never Lose the Common Touch
  • How to Build a Brand the Branson Way
  • Last Word
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Price: $9.56 [Notify me when price goes down.]


2009 Border Collie Puppies Wall Calendar
Wall Calendars. Dog.
Price: $11.75 [Notify me when price goes down.]


2009 St Bernard Wall Calendar
Wall Calendars. Dog.
Price: $11.95 [Notify me when price goes down.]


2009 Golden Retriever Puppies Wall Calendar
Wall Calendars. Dog.
Price: $11.75 [Notify me when price goes down.]


2009 Dalmatian Puppies Wall Calendar
Wall Calendars. Dog.
Price: $11.75 [Notify me when price goes down.]


2009 Irish Setter Wall Calendar
Wall Calendars. Dog.
Price: $11.75 [Notify me when price goes down.]


2009 Beagle Wall Calendar
Wall Calendars. Dog.
Price: $11.75 [Notify me when price goes down.]


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