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Liberal Fascism: The Secret History of the American Left, From Mussolini to the Politics of Meaning
“Fascists,” “Brownshirts,” “jackbooted stormtroopers”—such are the insults typically hurled at conservatives by their liberal opponents. Calling someone a fascist is the fastest way to shut them up, defining their views as beyond the political pale. But who are the real fascists in our midst?
Liberal Fascism offers a startling new perspective on the theories and practices that define fascist politics. Replacing conveniently manufactured myths with surprising and enlightening research, Jonah Goldberg reminds us that the original fascists were really on the left, and that liberals from Woodrow Wilson to FDR to Hillary Clinton have advocated policies and principles remarkably similar to those of Hitler's National Socialism and Mussolini's Fascism.
Contrary to what most people think, the Nazis were ardent socialists (hence the term “National socialism”). They believed in free health care and guaranteed jobs. They confiscated inherited wealth and spent vast sums on public education. They purged the church from public policy, promoted a new form of pagan spirituality, and inserted the authority of the state into every nook and cranny of daily life. The Nazis declared war on smoking, supported abortion, euthanasia, and gun control. They loathed the free market, provided generous pensions for the elderly, and maintained a strict racial quota system in their universities—where campus speech codes were all the rage. The Nazis led the world in organic farming and alternative medicine. Hitler was a strict vegetarian, and Himmler was an animal rights activist.
Do these striking parallels mean that today’s liberals are genocidal maniacs, intent on conquering the world and imposing a new racial order? Not at all. Yet it is hard to deny that modern progressivism and classical fascism shared the same intellectual roots. We often forget, for example, that Mussolini and Hitler had many admirers in the United States. W.E.B. Du Bois was inspired by Hitler's Germany, and Irving Berlin praised Mussolini in song. Many fascist tenets were espoused by American progressives like John Dewey and Woodrow Wilson, and FDR incorporated fascist policies in the New Deal.
Fascism was an international movement that appeared in different forms in different countries, depending on the vagaries of national culture and temperament. In Germany, fascism appeared as genocidal racist nationalism. In America, it took a “friendlier,” more liberal form. The modern heirs of this “friendly fascist” tradition include the New York Times, the Democratic Party, the Ivy League professoriate, and the liberals of Hollywood. The quintessential Liberal Fascist isn't an SS storm trooper; it is a female grade school teacher with an education degree from Brown or Swarthmore.
These assertions may sound strange to modern ears, but that is because we have forgotten what fascism is. In this angry, funny, smart, contentious book, Jonah Goldberg turns our preconceptions inside out and shows us the true meaning of Liberal Fascism. .
Price: $17.14
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Arabic-English Dictionary: The Hans Wehr Dictionary of Modern Written Arabic
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The Da Vinci Code
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Joomla! A User's Guide: Building a Successful Joomla! Powered Website
The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla!-the world’s #1 open source content management system. Now there’s an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find never-before-published tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies. New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla!’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.0 and 1.5 reference content. · Understanding content management, what Joomla! does, and how its components fit together · Building Joomla! sites from scratch, and systematically customizing them to your needs · Organizing content with sections, categories, blogs, and tables · Creating dynamic pages and effective navigation · Working with Joomla! modules and components · Search engine optimization for Joomla! sites · Start-to-finish case studies: building a school website, an e-commerce site, and a blog · The most valuable Joomla! extensions and add-ons: finding them, and using them · Key differences between Joomla! 1.0 and 1.5, and what they mean to you
About the Website The accompanying site for the Joomla 1.5 book, provides five fully functional Joomla! sites with live follow-along examples from the book and up-to-date information on Joomla! The site also includes
- An active forum where you can ask questions specific to chapters from the book from a Joomla expert
- 5 fully functional Joomla 1.5 live follow-along examples from the book. You can browse the sites and their backends live online.
- Downloads of 5 free websites for Joomla 1.5 based on various chapter of the book. These are SQL dumps you can import to instantly give you a completed Joomla site.
- 4 free tutorial templates and 3 free templates from joomlashack.com including the popular commercial template - JS Aqualine!
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Price: $27.03
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.
“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
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Price: $10.05
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Danse Macabre (Anita Blake, Vampire Hunter, Book 14)
These days, Anita Blake is less interested in vampire politics than in an ancient, ordinary dread she shares with women down the ages: she may be pregnant And, if she is, whether the father is a vampire, werewolf, or something else entirely, it's clear that being a Federal Marshal known for raising the dead and being a vampire executioner is no way to bring up a baby..
Price: $4.04
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes: The twelve best headline formulas Strategies for building a customer base Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country..
Price: $9.00
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Words that Sell, Revised and Expanded Edition
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift .
Price: $9.55
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion.
Price: $10.48
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