Books about Break in from Amazon.com

What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history?

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What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro?

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And how does it continue to expand its products, retool its image, and become more popular with each passing year?

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Few authors are as qualified to answer those questions as company insider Paul Facella. Beginning behind the counter at age 16, Paul literally grew up at McDonald's. From counter, to grill, to Regional Vice President, he has, over the course of his distinguished 34-year career, developed an intimate knowledge of the fast-food giant's management practices and culture. He's also forged personal ties to its legendary leaders, including founder Ray Kroc and CEOs Fred Turner, Mike Quinlan, Jack Greenberg, former President Ed Rensi, and current CEO Jim Skinner.

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Everything I Know Ab out Business I Learned at McDonald's delivers an up-close-and-personal look at a company where talent is cultivated and encouraged to thrive, from the individual restaurant to the corner office. With the help of in-depth interviews and �in their own words� commentaries from company executives, franchisees, and vendors, he explores McDonald's result-driven culture, and reveals the core principles, first laid down by founder Ray Kroc in 1955, that have successfully guided the company for more than five decades.

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Finally, Paul distills all that knowledge and experience into powerful lessons on teamwork, leadership, integrity, communication, and relationship building that you'll use to achieve stellar results in your company-whether your goal is to build an international business empire of your own, or just the best darned shop in town.

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Price: $12.00 [Notify me when price goes down.]

Divorce means big changes for kids. This book guides them through this sad, hard, mixed-up time. It answers questions like "Is the divorce my fault?" and "What do I do about my feelings ?" Kids learn to help themselves and know that things will get better in time..
Price: $5.23 [Notify me when price goes down.]

This book exposes important, often obscured truths about our money system and our economic past and future. Our money is not what we have been led to believe The creation of money has been privatized -- taken over by a private money cartel. It is all done by sleight of hand, concealed by economic double-speak. "Web of Debt" unravels the deception and presents a crystal clear picture of the financial abyss towards which we are heading, pointing out all the signposts. Then it explores a workable alternative, one that was tested in colonial America and is grounded in the best of American economic thought, including the writings of Benjamin Franklin, Thomas Jefferson and Abraham Lincoln. If you care about financial security, your own or the nation's, you should read this book..
Price: $22.50 [Notify me when price goes down.]

The Wall Street Journal Bestseller

The Future is Now-Get Ready to Reap the Profits

We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.

Their secrets are in this book, including how to:

• Match your messages to the right media
• Learn the leading strategies of consumer-centric pioneers
• Discover the lessons of laggard marketers
• Explore viral marketing
• Track advertising spending shifts
• Capture emerging opportunities in a world of constant change
• Master the new marketing metrics
• Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

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Price: $7.66 [Notify me when price goes down.]

"This book is a must for anyone attempting to examine the iPhone. The level of forensic detail is excellent If only all guides to forensics were written with this clarity!" -Andrew Sheldon, Director of Evidence Talks, computer forensics experts With iPhone use increasing in business networks, IT and security professionals face a serious challenge: these devices store an enormous amount of information. If your staff conducts business with an iPhone, you need to know how to recover, analyze, and securely destroy sensitive data. iPhone Forensics supplies the knowledge necessary to conduct complete and highly specialized forensic analysis of the iPhone, iPhone 3G, and iPod Touch. This book helps you:

Determine what type of data is stored on the device Break v1.x and v2.x passcode-protected iPhones to gain access to the device Build a custom recovery toolkit for the iPhone Interrupt iPhone 3G's "secure wipe" process Conduct data recovery of a v1.x and v2.x iPhone user disk partition, and preserve and recover the entire raw user disk partition Recover deleted voicemail, images, email, and other personal data, using data carving techniques Recover geotagged metadata from camera photos Discover Google map lookups, typing cache, and other data stored on the live file system Extract contact information from the iPhone's database Use different recovery strategies based on case needs

And more. iPhone Forensics includes techniques used by more than 200 law enforcement agencies worldwide, and is a must-have for any corporate compliance and disaster recovery plan..
Price: $18.58 [Notify me when price goes down.]

Finding Abu Musab al Zarqawi, the leader of Al Qaeda in Iraq, had long been the U.S. military's top priority -- trumping even the search for Osama bin Laden. No brutality was spared in trying to squeeze intelligence from Zarqawi's suspected associates. But these "force on force" techniques yielded exactly nothing, and, in the wake of the Abu Ghraib scandal, the military rushed a new breed of interrogator to Iraq.

Matthew Alexander, a former criminal investigator and head of a handpicked interrogation team, gives us the first inside look at the U.S. military's attempt at more civilized interrogation techniques -- and their astounding success. The intelligence coup that enabled the June 7, 2006, air strike on Zarqawi's rural safe house was the result of several keenly strategized interrogations, none of which involved torture or even "control" tactics.

Matthew and his team decided instead to get to know their opponents. Who were these monsters? Who were they working for? What were they trying to protect? Every day the "'gators" matched wits with a rogues' gallery of suspects brought in by Special Forces ("door kickers"): egomaniacs, bloodthirsty adolescents, opportunistic stereo repairmen, Sunni clerics horrified by the sectarian bloodbath, Al Qaeda fanatics, and good people in the wrong place at the wrong time. With most prisoners, negotiation was possible and psychological manipulation stunningly effective. But Matthew's commitment to cracking the case with these methods sometimes isolated his superiors and put his own career at risk.

This account is an unputdownable thriller -- more of a psychological suspense story than a war memoir. And indeed, the story reaches far past the current conflict in Iraq with a reminder that we don't have to become our enemy to defeat him. Matthew Alexander and his ilk, subtle enough and flexible enough to adapt to the challenges of modern, asymmetrical warfare, have proved to be our best weapons against terrorists all over the world..
Price: $17.16 [Notify me when price goes down.]

Communicating Effectively shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-directed interaction. Included are techniques for shaping positive perceptions, tips for giving instructions and corrective feedback, strategies for making your points in presentations and e-communications, and more..
Price: $7.98 [Notify me when price goes down.]

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Price: $10.31 [Notify me when price goes down.]

Garnering comparisons to Anne Rivers Siddons and Pat Conroy, Patti Callahan Henry has woven her lyrical Southern voice throughout the Lowcountry landscape. Now, as two women from opposite sides of the same sea meet, a tale unfolds that will draw readers into the heart's remembrances-and the tender awakenings of first love.

Though bogged down in the stress of planning her elaborate wedding to a professional golfer, twenty-seven-year-old Kara Larson still makes time to visit ninety-six-year-old Maeve Mahoney at her nursing home. And as Maeve recounts the rambling story of her first love back in Ireland, Kara is driven to remember her own first love: childhood neighbor Jack Sullivan..
Price: $0.91 [Notify me when price goes down.]