Books about Broadcast from Amazon.com

This edition features 3 audio CDs with actual broadcasts and includes a new afterword from NBC's Brian Williams

"Altogether, the book and CDs are a keeper, offering both valuable history lessons and a dramatic record of the definitive moments for generations of Americans." -Publishers Weekly

"The CDs deliver an exciting, engaging exercise. The events are all hugely memorable. The bits of historic sound are powerfully evocative."
-Baltimore Sun

"Garner has done a masterful job of collecting these moments, and with the accompanying CDs, one can listen over and over to the moments that shaped this century." -Booklist.
Price: $30.99 [Notify me when price goes down.]

From dailies, to specialized monthlies and quarterlies, to online journals, there are now more venues for disseminating information than ever before—all of them in need of qualified reporters. Written for a new generation of journalists, this handbook schools readers in the art and science of reporting as practiced at the world’s largest and oldest news service. Written by an ace reporter with over 20 years on the job, it provides expert guidance and all the tools needed to successfully investigate and report on newsworthy events, locally, nationally, and internationally, including traditional pencil-and-paper technique as well as cutting-edge computer-assisted reporting technologies. Throughout, the book is enriched by insightful tips and anecdotes from veteran AP reporters such as trial writer Linda Deutsch, national writer and Pulitzer winner Charles J. Hanley, special correspondent Mort Rosenblum, space writer Marcia Dunn, and others.

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Price: $11.99 [Notify me when price goes down.]

In Talking to Myself, Pulitzer Prizing-winning author Studs Terkel offers us an autobiography for our times--the stirring story of a man whose life has been so vivid that its telling mirrors the events of our century From Mahalia Jackson to Bertrand Russell, from Martin Luther King Jr. to Frederico Fellini, Studs has met them all and captured their voices for us. With the addition of a marvelous new postscript, Talking to Myself is as enjoyable now as when it was first published--a work that is as unusual as it is compelling. .
Price: $45.94 [Notify me when price goes down.]

A guide to creating copy that connects with customersAndshy;Andshy;and makes the sale

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Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

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Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

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Price: $9.30 [Notify me when price goes down.]

Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com


What people are saying about Valerie Geller's Creating Powerful Radio

"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York


"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver

"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia

"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas

"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles

"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada


"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News

"This should be required reading in every newsroom and every radio station."
- Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego

"It's great. Read it!"
- Kim Komando
syndicated air personality

"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada

"Brilliant."
- Phil Taylor,
BBC, Scotland


"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media

"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark

"It's my bible!"
- Asa Paborn,
program director,
SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
Munich, Germany

"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, author: "Skills for Success"

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking..
Price: $31.77 [Notify me when price goes down.]

Where Were You When…?

Few phrases garner as much attention as “We Interrupt This Broadcast…” Wherever we may happen to be, our lives stop for a moment, and we experience those few seconds of anxiety between the interruption and the actual announcement of what has happened.

In words and images-and on two audio CDs-We Interrupt This Broadcast brings to life the famous and infamous moments that were announced to us with those four chilling words. From the dawn of electronic media to today, from the catastrophe of the Hindenburg to the tragic events of September 11, 2001, these are the forty-three events that stopped us in our tracks and changed our world.

We Interrupt This Broadcast recounts the details of the events and spotlights the photographs that tell the stories. Accompanying the book are two digitally mastered compact discs containing over two hours of audio from the events, narrated by award-winning journalist Bill Kurtis.

These heart-stopping moments include both the famous words you remember and rare audio footage that will take you back into the magnitude of the event. Share with your friends, family, children and grandchildren your memories of where you were when the world stopped and held its breath in anticipation.

"Altogether, the book and CDs are a keeper, offering both valuable history lessons and a dramatic record of the definitive moments for generations of Americans."
-Publishers Weekly

"The two CDs deliver an exciting, engaging exercise…The events are all hugely memorable. The bits of historic sound are powerfully evocative."
-Baltimore Sun

"News junkies can go in for the good stuff with this book and CD set…an impressive tome of rare photos and historical accounts.…"
-Time Out New York

"…the ability of the electronic media to capture history couldn’t be more powerful-or chilling."
-Biography magazine
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Price: $20.93 [Notify me when price goes down.]