Books about Broadcasts from Amazon.com

Originally available only to Associated Press members, this is the definitive guide to writing and delivering the news on radio, television, and other broadcast media. While the focus throughout is on the art of finding, researching, writing, editing, producing, and delivering authoritative, accurate, and exciting news stories, it also provides a wealth of information on key technical aspects involved, such as how to handle a microphone and how many tape recorders to carry in the field. An indispensable resource for students and experienced broadcast journalists alike, this Handbook also includes a comprehensive, quick-reference style guide covering the established norms and practices in punctuation, tone, diction, use of foreign terms, references, and much more..
Price: $8.67 [Notify me when price goes down.]

Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com


What people are saying about Valerie Geller's Creating Powerful Radio

"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York


"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver

"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia

"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas

"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles

"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada


"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News

"This should be required reading in every newsroom and every radio station."
- Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego

"It's great. Read it!"
- Kim Komando
syndicated air personality

"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada

"Brilliant."
- Phil Taylor,
BBC, Scotland


"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media

"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark

"It's my bible!"
- Asa Paborn,
program director,
SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
Munich, Germany

"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, author: "Skills for Success"

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking..
Price: $32.32 [Notify me when price goes down.]

From dailies, to specialized monthlies and quarterlies, to online journals, there are now more venues for disseminating information than ever before—all of them in need of qualified reporters. Written for a new generation of journalists, this handbook schools readers in the art and science of reporting as practiced at the world’s largest and oldest news service. Written by an ace reporter with over 20 years on the job, it provides expert guidance and all the tools needed to successfully investigate and report on newsworthy events, locally, nationally, and internationally, including traditional pencil-and-paper technique as well as cutting-edge computer-assisted reporting technologies. Throughout, the book is enriched by insightful tips and anecdotes from veteran AP reporters such as trial writer Linda Deutsch, national writer and Pulitzer winner Charles J. Hanley, special correspondent Mort Rosenblum, space writer Marcia Dunn, and others.

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Price: $5.70 [Notify me when price goes down.]

"Automated LightingTechnology, Applications, and Design" is a comprehensive text covering everything you will need to know as a working or aspiring lighting professional about automated lighting fixtures, systems, how they are used and design issues you will face. It is written in clear, easy-to-understand language but includes enough detailed information that the most experienced technician and engineer will appreciate and benefit from reading. Subjects covered include the history of automated lighting, DC and AC electricity, basic electronics, power supplies, digital electronics, electro-mechanical systems, optical systems (including dichroic filters, reflectors, lenses, and more), lamp technology, lighting effects (including color mixing, glass gobos, and more), data distribution systems, DMX, RDM, and ACN. State-of-the-art automated lighting fixtures in various applications including theatre, television, concert/touring, and permanent installations are discussed and special design issues are addressed.

The text is amply illustrated with drawings and pictures. The newest technology in automated lighting--"digital" lighting or pixel-based automated lighting projection--is also covered in detail. This book is the antithesis of a reference manual or user manual. It is entertaining and educational with lots of graphic illustrations and easy-to-understand concepts. Its the most fun you can have without sitting behind a console.

* Numerous examples and illustrations
* Easy to read with little "tech-talk"
* Contains information on the newest lighting technology
* Minimal amount of math reduces the drudgery!.
Price: $40.09 [Notify me when price goes down.]

Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop their training programs in many different technological delivery media—computer-based, web-based, and distance learning technologies—this unique book demonstrates that the same instructional design process can be used for all media. Using just one process reduces cycle time for course development—and also reduces costs..
Price: $48.54 [Notify me when price goes down.]

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing..
Price: $31.67 [Notify me when price goes down.]

Important Updates!
This third edition has been reorganized and updated throughout. It encompasses new standards and identifies and explains emerging digital technologies currently revolutionizing the industry. Additions include:

Broadcast Basics first principles for those who really are starting from scratch
ATSC PSIP (Program and System Information Protocol) and Data Broadcasting
More information on ATSC digital television standards and implementation
Current TV studio operations HD and SD systems, video servers, non-linear editing, electronic news rooms, closed captioning, and compressed bitstreams
Station and network arrangements, centralcasting, and multicasting
IBOC digital HD radio and methods for implementation
Current radio studio operations digital audio workstations, program automation, and voice tracking
and much more!

* Learn from industry expert Graham Jones of the National Association of Broadcasters--the most trusted name in broadcast
* Covers television and radio, analog and digital
* Packed with jargon-busters.
Price: $24.26 [Notify me when price goes down.]